Miralus Healthcare
Encyclopedia
Miralus Healthcare is a company
that is best known for marketing the homeopathic headache
product HeadOn
. The product has become well known for its simple television commercial which thrice repeats the phrase "HeadOn: Apply directly to the forehead!", without making any claims about the product's intended use or efficacy; for which there is no evidence. On September 26, 2008, ownership of the HeadOn brand and its manufacture were transferred to Sirvision, inc. of North America. Miralus healthcare still produces other products listed below.
Miralus Healthcare is based in Cheyenne, Wyoming
.
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
that is best known for marketing the homeopathic headache
Headache
A headache or cephalalgia is pain anywhere in the region of the head or neck. It can be a symptom of a number of different conditions of the head and neck. The brain tissue itself is not sensitive to pain because it lacks pain receptors. Rather, the pain is caused by disturbance of the...
product HeadOn
HeadOn
HeadOn is the brand name of a topical product claimed to relieve headaches. It achieved widespread notoriety in 2006 as a result of a repetitive commercial, consisting only of the tagline "HeadOn. Apply directly to the forehead," stated three times in succession. Originally sold as a homeopathic...
. The product has become well known for its simple television commercial which thrice repeats the phrase "HeadOn: Apply directly to the forehead!", without making any claims about the product's intended use or efficacy; for which there is no evidence. On September 26, 2008, ownership of the HeadOn brand and its manufacture were transferred to Sirvision, inc. of North America. Miralus healthcare still produces other products listed below.
Miralus Healthcare is based in Cheyenne, Wyoming
Cheyenne, Wyoming
Cheyenne is the capital and most populous city of the U.S. state of Wyoming and the county seat of Laramie County. It is the principal city of the Cheyenne, Wyoming, Metropolitan Statistical Area which encompasses all of Laramie County. The population is 59,466 at the 2010 census. Cheyenne is the...
.
Products
Name of product | Type | Year introduced | Slogan(s) | Notes |
---|---|---|---|---|
ActivOn | joint and muscle pain remedy | 2006 | "Apply directly where it hurts." (not repeated) | Contains similar ingredients to Vicks VapoRub Vicks VapoRub Vicks VapoRub ointment is a mentholated topical cream manufactured by Vicks, intended to assist with minor medical conditions that temporarily impair breathing, including the common cold. It is applied to the chest, often immediately before sleeping. VapoRub is currently manufactured and packaged... ointment. |
FirstOn | itch remedy | 2007 | "Apply directly where it itches." (not repeated) | Contains 1% hydrocortisone. Product renamed ActivOn Maximum Strength Anti-Itch. |
Flexitol | heel balm | "Prescribe it for yourself - it works!" | Contained urea Urea Urea or carbamide is an organic compound with the chemical formula CO2. The molecule has two —NH2 groups joined by a carbonyl functional group.... and moisturizers. Product is now distributed by Eulactol USA, subsidiary of Australian company Laderma; distributed in Australia and New Zealand as Eulactol. |
|
FREEdHEM | hemorrhoid cream | ca. September 2005 | "The only one-application hemorrhoid cream" (original slogan, stated three times) "Freedom from hemorrhoids - FREEdHEM Hemorrhoid Cream" (also stated three times) |
Contained activated charcoal. (Product discontinued) |
HeadOn HeadOn HeadOn is the brand name of a topical product claimed to relieve headaches. It achieved widespread notoriety in 2006 as a result of a repetitive commercial, consisting only of the tagline "HeadOn. Apply directly to the forehead," stated three times in succession. Originally sold as a homeopathic... (original formulation) |
homeopathic placebo | 2004 | "Have you heard about HeadOn?" (original slogan) "Apply directly to the forehead" (originally stated three times) "We will give you your money back" (stated two times) |
The commercial spawned an Internet meme Internet meme The term Internet meme is used to describe a concept that spreads via the Internet. The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.-Description:... , with various parodies due to the simplicity and repetition of the HeadOn slogan. |
PreferOn | scar remedy | April 2007 | "Apply directly to the scar" (not repeated) | Contains vitamin E Vitamin E Vitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings... . |
RenewIn | joint + energy pills | 2007 | "The only intensive release supplement for joint care and energy" | Contains glucosamine Glucosamine Glucosamine is an amino sugar and a prominent precursor in the biochemical synthesis of glycosylated proteins and lipids. Glucosamine is part of the structure of the polysaccharides chitosan and chitin, which compose the exoskeletons of crustaceans and other arthropods, cell walls in fungi and... , chondroitin Chondroitin Chondroitin is a chondrin derivative.Types include:* Chondroitin sulfate* Dermatan sulfate... , MSM Methylsulfonylmethane Methylsulfonylmethane is an organosulfur compound with the formula 2SO2. It is also known by several other names including DMSO2, methyl sulfone, and dimethyl sulfone. This colorless solid features the sulfonyl functional group and is considered relatively inert chemically... , and other ingredients. |