The Mitsubishi Endeavor is a mid-size crossover SUV

Crossover SUV

A crossover SUV is a vehicle built on a car platform and combining, in highly variable degrees, features of a sport utility vehicle with features from a passenger vehicle, especially those of a station wagon or hatchback.Using the unibody construction typical of passenger vehicles, the crossover...

 built by Mitsubishi Motors

Mitsubishi Motors

is a multinational automaker headquartered in Minato, Tokyo. In 2009 it was the fifth-largest Japan-based automaker and the 17th-largest in the world measured by production...

 at their manufacturing facility

Diamond-Star Motors

Diamond-Star Motors was an automobile-manufacturing joint venture between the Chrysler Corporation and Mitsubishi Motors Corporation . The name came from the parent companies' respective logos: three diamonds and a pentastar...

 in Normal, Illinois

Normal, Illinois

Normal is an incorporated town in McLean County, Illinois, United States. It had a population of 52,497 as of the 2010 census. Normal is the smaller of two principal municipalities of the Bloomington-Normal metropolitan area...

. Based on the PS platform

Mitsubishi PS platform

The Mitsubishi PS platform, also known as "Project America", is mid-size, front wheel drive platform developed by Mitsubishi Motors North America. It is used for the Endeavor, Galant, and Eclipse...

, it was the first vehicle built under Mitsubishi's "Project America", a program aimed at introducing vehicles for North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 without having to compromise to accommodate other export markets.

Its design origins can be traced back to the Mitsubishi SSU which debuted at the 1999 North American International Auto Show

North American International Auto Show

The North American International Auto Show is an annual auto show held in Detroit, Michigan at Cobo Center, usually in January. It is among the largest auto shows in North America.-History:...

, although the Endeavor does not share the concept's mechanical underpinnings.