Mix-FM
Encyclopedia
Mix FM is a commercial Australian station based in Townsville, Queensland
owned by Prime Media Group Limited.
and Hip hop
. Established in 1999 by Reg Grundy's 'RG Capital', the station was bought by Macquarie Bank in 2003 who also owned competing stations SEA, 4TO and HOT FM. The new owners moved MIX and SEA FM from their city studios (corner of Sturt and Stanley Streets) into their existing 4TO and HOT FM premises on Woolcock Street, The Lakes. The Federal Government forced Macquarie to sell two stations to ensure diversity of media outlets in the market and in 2005 MIX and SEA FM were sold to their current owner Prime
, although they still operate out of the Woolcock Street studios. In 2008 several departments including traffic and accounts were relocated to Prime's Sunshine Coast office.
2009 saw 106.9FM Townsville, among a handful of non-Austereo owned stations, take the popular Hamish & Andy show out of Fox FM Melbourne.
Townsville, Queensland
Townsville is a city on the north-eastern coast of Australia, in the state of Queensland. Adjacent to the central section of the Great Barrier Reef, it is in the dry tropics region of Queensland. Townsville is Australia's largest urban centre north of the Sunshine Coast, with a 2006 census...
owned by Prime Media Group Limited.
Programming
Since 2007 the station has been branded on air as '106.3', dropping the word 'MIX'. In March 2009, the station changed all its branding (including its logo) to "106.3FM" and positioned as 'Townsville's best mix". The station predominately targets a young female demographic, playing a mixture of Top 40, popular rock music, DanceDance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
and Hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
. Established in 1999 by Reg Grundy's 'RG Capital', the station was bought by Macquarie Bank in 2003 who also owned competing stations SEA, 4TO and HOT FM. The new owners moved MIX and SEA FM from their city studios (corner of Sturt and Stanley Streets) into their existing 4TO and HOT FM premises on Woolcock Street, The Lakes. The Federal Government forced Macquarie to sell two stations to ensure diversity of media outlets in the market and in 2005 MIX and SEA FM were sold to their current owner Prime
Prime Television
PRIME7 is an Australian television network owned by Prime Media Group Limited. Prime Television launched on 17 March 1962 as CBN/CWN in Orange and Dubbo, New South Wales, and has since expanded to cover regional New South Wales, Victoria and the Australian Capital Territory as a Seven Network...
, although they still operate out of the Woolcock Street studios. In 2008 several departments including traffic and accounts were relocated to Prime's Sunshine Coast office.
2009 saw 106.9FM Townsville, among a handful of non-Austereo owned stations, take the popular Hamish & Andy show out of Fox FM Melbourne.