Mobily is the trade name of Saudi Arabia's second Telecommunications company, Etihad-Etisalat consortium . The company

Company

A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

, as the winning bidder for Saudi Arabia's second GSM licence, provides mobile telecom services nationwide, breaking Saudi Telecom

Saudi Telecom Company

Saudi Telecom Group, STC is a Saudi Arabia-based telecommunications company that offers landline, mobile and Internet services.-Background:...

's monopoly

Monopoly

A monopoly exists when a specific person or enterprise is the only supplier of a particular commodity...

 in the wireless business. The company launched 3.5G services on the 27th of June 2006 and 4G

4G

In telecommunications, 4G is the fourth generation of cellular wireless standards. It is a successor to the 3G and 2G families of standards. In 2009, the ITU-R organization specified the IMT-Advanced requirements for 4G standards, setting peak speed requirements for 4G service at 100 Mbit/s...

 services on September 13, 2011.
The consortium is led by UAE firm Etisalat

Etisalat

Emirates Telecommunications Corporation, branded trade name Etisalat is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa...

 who owns 27%, with 45% held by 6 strategic local partners.