Modo (Wireless device)
Encyclopedia
The Modo was a wireless device developed by Scout electromedia
Scout electromedia
Scout Electromedia was a late 1990s wireless consumer product company based in San Francisco.The company created the modo handheld wireless device which delivered up-to-the-minute entertainment information to urban youth in New York, San Francisco, and Los Angeles, although the demise of the...

 and was officially announced on August 28th, 2000. Utilizing pager networks, the device was designed to provide city-specific "lifestyle" content such as restaurant & bar reviews, movie listings, in addition to original Scout-produced content.

The industrial design was done by IDEO
IDEO
IDEO is an international design and innovation consultancy founded in Palo Alto, California, United States with other locations in San Francisco, Chicago, New York, Boston, London, Munich, Shanghai, and Singapore, as well as Mumbai, Seoul, and Tokyo. The company helps design products, services,...

 (which took an investment in the startup), while the device software was based on Pixo
Pixo
Pixo was a company that developed infrastructure for hand-held devices. It was founded in 1994 when Paul Mercer, a software developer at Apple, left to form his own company. The company developed a system software toolkit in C++ for use on cell phones and other hand-held devices...

's operating system (the OS that later powered the Apple iPod). All of the electrical engineering, wireless development, and system development were done in-house by the company.

After the company was funded, one of its venture backers, Flatiron out of Manhattan, backed a similar company, Vindigo, which aimed to bring a broader range of information to the Palm Pilot platform. Because of Scout's focus on delivering mobile information to a young design-conscious audience that had no interest in using a traditional PDA, Vindigo was considered by the backers to be a complementary product offering.

The modo was advertised heavily in its target markets of Los Angeles, New York, Chicago and San Francisco, and sold in Virgin Megastores in NYC, LA, and San Francisco. The product was launched in late summer 2000 and made it to all three cities, but only shipped for one day in San Francisco. After the company shut down, the press had a field day with the product and its lofty intentions. Over time, it came out that the company's venture backers had left the company to die as many of them experienced their own financial problems (notably Idealab, Flatiron, and Chase Capital).

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