MonaVie
Overview
Purée
Purée and mash are general terms for cooked food, usually vegetables or legumes, that have been ground, pressed, blended, and/or sieved to the consistency of a soft creamy paste or thick liquid. Purées of specific foods are often known by specific names, e.g., mashed potatoes or apple sauce...
through a multi-level marketing
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...
(MLM) business model
Business model
A business model describes the rationale of how an organization creates, delivers, and captures value...
. MonaVie has been the subject of controversy, as health benefit claims for its products have not been scientifically confirmed or approved by regulatory authorities, its CEO was previously involved in false health claims of another beverage, the business plan is similar to a pyramid scheme, and very few distributors actually make a profit.
MonaVie juice was launched in January 2005 by MLM company Monarch Health Sciences, which was founded in 2003 as a distributor of diet
Dietary supplement
A dietary supplement, also known as food supplement or nutritional supplement, is a preparation intended to supplement the diet and provide nutrients, such as vitamins, minerals, fiber, fatty acids, or amino acids, that may be missing or may not be consumed in sufficient quantities in a person's diet...
and weight loss
Weight loss
Weight loss, in the context of medicine, health or physical fitness, is a reduction of the total body mass, due to a mean loss of fluid, body fat or adipose tissue and/or lean mass, namely bone mineral deposits, muscle, tendon and other connective tissue...
supplements.
Unanswered Questions
