Monochrom
Encyclopedia
monochrom is an international art
-technology
-philosophy
group, founded in 1993. Its offices are located at Museumsquartier
/Vienna
(at 'QDK').
The group's members are: Johannes Grenzfurthner
, Evelyn Fürlinger, Harald List, Anika Kronberger, Franz Ablinger, Frank Apunkt Schneider, Daniel Fabry, Günther Friesinger. In November 2005 Roland Gratzer joined as PR content manager, and in December 2006 Jacob Appelbaum
became official monochrom ambassador.
The group works with different media and art formats and publishes the German
book and zine/magazine series Monochrom.
Monochrom is known for its left-wing political work/civil society
work and popularized the idea of "context hacking".
The group's website functions as a collaborative digital art community.
Monochrom administrates Dorkbot
Vienna. Together with David "Daddy D" Dempsey they are running the DIY project "Hackbus".
In December 2005 Monochrom bought the Lord Jim Lodge, an art brand founded by Jörg Schlick, Martin Kippenberger
, Wolfgang Bauer
und Albert Oehlen
.
Since 2007 Monochrom is European correspondent for Boing Boing
Video.
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....
-technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
-philosophy
Philosophy
Philosophy is the study of general and fundamental problems, such as those connected with existence, knowledge, values, reason, mind, and language. Philosophy is distinguished from other ways of addressing such problems by its critical, generally systematic approach and its reliance on rational...
group, founded in 1993. Its offices are located at Museumsquartier
Museumsquartier
The Museumsquartier is a 60,000 m² large area in the 7th district of the city of Vienna, Austria; it is the eighth largest cultural area in the world. The Museumsquartier contains Baroque buildings as well as Modern architecture by the architects Laurids and Manfred Ortner . The renovation of the...
/Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
(at 'QDK').
The group's members are: Johannes Grenzfurthner
Johannes Grenzfurthner
Johannes Grenzfurthner is an Austrian artist, writer, curator, director.He has published numerous books, essays and articles on contemporary art, science and philosophy....
, Evelyn Fürlinger, Harald List, Anika Kronberger, Franz Ablinger, Frank Apunkt Schneider, Daniel Fabry, Günther Friesinger. In November 2005 Roland Gratzer joined as PR content manager, and in December 2006 Jacob Appelbaum
Jacob Appelbaum
Jacob Appelbaum is an independent computer security researcher and hacker. He is currently employed by the University of Washington, and is a core member of the Tor project. Appelbaum is known for representing Wikileaks at the 2010 Hope conference...
became official monochrom ambassador.
The group works with different media and art formats and publishes the German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
book and zine/magazine series Monochrom.
Monochrom is known for its left-wing political work/civil society
Civil society
Civil society is composed of the totality of many voluntary social relationships, civic and social organizations, and institutions that form the basis of a functioning society, as distinct from the force-backed structures of a state , the commercial institutions of the market, and private criminal...
work and popularized the idea of "context hacking".
The group's website functions as a collaborative digital art community.
Monochrom administrates Dorkbot
Dorkbot
Dorkbot is a group of affiliated organizations worldwide that sponsor grassroots meetings of artists, engineers, designers, scientists, inventors, and anyone else working under the very broad umbrella of electronic art...
Vienna. Together with David "Daddy D" Dempsey they are running the DIY project "Hackbus".
In December 2005 Monochrom bought the Lord Jim Lodge, an art brand founded by Jörg Schlick, Martin Kippenberger
Martin Kippenberger
Martin Kippenberger was a German artist known for his extremely prolific output in a wide range of styles and media as well as his provocative, jocular and hard-drinking public persona....
, Wolfgang Bauer
Wolfgang Bauer
Wolfgang Bauer was an Austrian writer best known as a playwright who, particularly in his younger days, was regarded as an enfant terrible by the Austrian cultural establishment.-Life and career:...
und Albert Oehlen
Albert Oehlen
Albert Oehlen is a contemporary German artist. He graduated from the Hochschule für Bildende Kunst, Hamburg, in 1978. Closely associated with the Cologne art scene, he was a member of the Lord Jim Lodge, along with Martin Kippenberger among others...
.
Since 2007 Monochrom is European correspondent for Boing Boing
Boing Boing
Boing Boing is a publishing entity, first established as a magazine, later becoming a group blog.-History:...
Video.
Main projects
- Schubumkehr (1995–1996)
- A manifesto propagating 'internet demarketing' and deals with negative aspects of early net culture.
- Mackerel Fiddlers (1996-)
- A radical anti-representation/anti-recording music movement that partially refers to Hakim Bey's Temporary Autonomous ZoneTemporary Autonomous ZoneT.A.Z.: The Temporary Autonomous Zone, Ontological Anarchy, Poetic Terrorism is a book by anarchist writer Hakim Bey published in 1991 by Autonomedia...
. To quote the manifesto: "We set value on developing a form of viral resistance by systematic infiltration of symphonic orchestras. A New Year's Concert of the Vienna Philharmonic Orchestra (1984) could have been transformed by at least one Mackerel Fiddler and Austria's image would have been ruined worldwide. [...] These days, self-production and 'embarrassment sells' have become the golden rules of media, be it radio, TV, or telegraph. Thus it is not only legitimate to be ashamed of ones activity as a Mackerel Fiddler, it is also thankworthy. Failure is beautiful! Disgrace is sunshine!"
- A radical anti-representation/anti-recording music movement that partially refers to Hakim Bey's Temporary Autonomous Zone
- Exot (1998)
- A tele-robot remotely controlled via a web-interface/chat forum. The robot was supported and operated by a big community. The robot's basic structure was built out of remodeled LegoLegoLego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...
bricks and equipped with a Fisheye lensFisheye lensIn photography, a fisheye lens is a wide-angle lens that takes in a broad, panoramic and hemispherical image. Originally developed for use in meteorology to study cloud formation and called "whole-sky lenses", fisheye lenses quickly became popular in general photography for their unique, distorted...
camera. The project was presented at art festivals and technology presentations.
- A tele-robot remotely controlled via a web-interface/chat forum. The robot was supported and operated by a big community. The robot's basic structure was built out of remodeled Lego
- Soul Sale (1998)
- A "spirituo-capitalist" booth where project members tried to buy the soulSoulA soul in certain spiritual, philosophical, and psychological traditions is the incorporeal essence of a person or living thing or object. Many philosophical and spiritual systems teach that humans have souls, and others teach that all living things and even inanimate objects have souls. The...
s of passers-by for $5 per soul. A total of fifteen were purchased and registered. These souls are still being offered for sale to third parties with power of disposal. The group sees the project - beyond all philosophical discourses and argumentation seeking to prove the existence of god - in the classical sense of a market driven by supply and demand. The soul is a tradable commodity, a form of virtual capital.
- A "spirituo-capitalist" booth where project members tried to buy the soul
- Soviet UnterzoegersdorfSoviet UnterzoegersdorfSoviet Unterzoegersdorf is a fictitious country created by the art/technology/theory group monochrom. It is the "last existing appanage republic of the USSR", located inside the Republic of Austria....
(1999-)- The fake history of the "last existing appanage republic of the USSR", Soviet Unterzoegersdorf. Created to discuss topics such as the theoretical problems of historiographyHistoriographyHistoriography refers either to the study of the history and methodology of history as a discipline, or to a body of historical work on a specialized topic...
, the concept of the "socialist utopiaUtopiaUtopia is an ideal community or society possessing a perfect socio-politico-legal system. The word was imported from Greek by Sir Thomas More for his 1516 book Utopia, describing a fictional island in the Atlantic Ocean. The term has been used to describe both intentional communities that attempt...
" and the political struggles of postwar Europe. The theoretical concept was transformed into an improvisational theatreImprovisational theatreImprovisational theatre takes many forms. It is best known as improv or impro, which is often comedic, and sometimes poignant or dramatic. In this popular, often topical art form improvisational actors/improvisers use improvisational acting techniques to perform spontaneously...
/performancePerformanceA performance, in performing arts, generally comprises an event in which a performer or group of performers behave in a particular way for another group of people, the audience. Choral music and ballet are examples. Usually the performers participate in rehearsals beforehand. Afterwards audience...
/LARP that lasted two days. - In 2005 Monochrom presented the first part of a computer game trilogy: "Soviet Unterzoegersdorf - The Adventure Game" (using AGSAdventure Game StudioAdventure Game Studio is a free software development tool that is primarily used to create graphical adventure games. It is aimed at intermediate-level game designers, and combines an Integrated development environment for setting up most aspects of the game with a scripting language to process...
). To Monochrom it was clear that the adventure gameAdventure gameAn adventure game is a video game in which the player assumes the role of protagonist in an interactive story driven by exploration and puzzle-solving instead of physical challenge. The genre's focus on story allows it to draw heavily from other narrative-based media such as literature and film,...
, an almost extinct form of computer game, would provide the perfect media platform to communicate the idea of "Soviet Unterzoegersdorf". Edge (games magazine) chose the game as their 'internet game of the month' of November 2005. - In March 2009 Monochrom presented 'Soviet Unterzoegersdorf: Sector II'. The game features special guest appearances of Cory DoctorowCory DoctorowCory Efram Doctorow is a Canadian-British blogger, journalist, and science fiction author who serves as co-editor of the blog Boing Boing. He is an activist in favour of liberalising copyright laws and a proponent of the Creative Commons organization, using some of their licences for his books...
, Bruce SterlingBruce SterlingMichael Bruce Sterling is an American science fiction author, best known for his novels and his work on the Mirrorshades anthology, which helped define the cyberpunk genre.-Writings:...
, Jello BiafraJello BiafraJello Biafra is an American musician, spoken word artist and leading figure of the Green Party of the United States. Biafra first gained attention as the lead singer and songwriter for San Francisco punk rock band Dead Kennedys...
, Jason ScottJason Scott SadofskyJason Scott Sadofsky , more commonly known as Jason Scott, is an American archivist and historian of technology. He is the creator, owner and maintainer of textfiles.com, a web site which...
, Bre PettisBre PettisBre Pettis is an entrepreneur, video blogger and multi-artist. He is also known for DIY video podcasts for MAKE, and for the History Hacker pilot on the History Channel. He is one of the founders of the Brooklyn-based hacker space NYC Resistor.Pettis is a co-founder and the CEO of MakerBot...
and MC FrontalotMC FrontalotDamian Hess , better known by stage name MC Frontalot, is a Brooklyn-based hip hop musician and self-proclaimed "world's 579th greatest rapper". He is best known in nerdcore hip hop and video game culture, for naming the nerdcore subgenre, and performing at Penny Arcades annual Penny Arcade Expo...
.
- The fake history of the "last existing appanage republic of the USSR", Soviet Unterzoegersdorf. Created to discuss topics such as the theoretical problems of historiography
- Scrotum gegen votum (Scrotum for a vote) (2000-)
- "A form of political commentary for "about fifty percent of the population". Masculine individuals (whether in sexSexIn biology, sex is a process of combining and mixing genetic traits, often resulting in the specialization of organisms into a male or female variety . Sexual reproduction involves combining specialized cells to form offspring that inherit traits from both parents...
or genderGenderGender is a range of characteristics used to distinguish between males and females, particularly in the cases of men and women and the masculine and feminine attributes assigned to them. Depending on the context, the discriminating characteristics vary from sex to social role to gender identity...
) are seated nude in a special chair attached to a flatbed scanner. The scans then may or may not be sent to various politicians. The project won the NEBAPOMIC 2000 (Network-based Political Minimalism Counteraction Award) in the category of small country with political tendencies towards the conservative right.
- "A form of political commentary for "about fifty percent of the population". Masculine individuals (whether in sex
- Minus 24x (2001)
- Monochrom's pro-failureFailureFailure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product, in the worst cases leading to personal injury, the province of forensic...
/pro-errorErrorThe word error entails different meanings and usages relative to how it is conceptually applied. The concrete meaning of the Latin word "error" is "wandering" or "straying". Unlike an illusion, an error or a mistake can sometimes be dispelled through knowledge...
/pro-inability manifestoManifestoA manifesto is a public declaration of principles and intentions, often political in nature. Manifestos relating to religious belief are generally referred to as creeds. Manifestos may also be life stance-related.-Etymology:...
, hailing the "Luddites of inability". Quote: "Turning an object against the use inscribed in it (as sociolect of the world of things) means probing its possibilities. [...] The information age is an age of permanently getting stuck. Greater and greater speed is demanded. New software, new hardware, new structures, new cultural techniques. Life-long learning? Yes. But the company can't fire the secretary every six months, just because she can't cope with the new version of Excel. They can count their keystrokes, measure their productivity ... but! They will never be able to sanction their inability! Because that is immanent."
- Monochrom's pro-failure
- Georg Paul ThomannGeorg Paul ThomannGeorg Paul Thomann , purported to be a renowned Austrian conceptual artist of the late 20th century. In reality, he was the fictitious creation of the Austrian art group monochrom...
(2002–2005)- Monochrom was chosen to represent the Republic of Austria at the São Paulo Art BiennialSão Paulo Art BiennialThe São Paulo Art Biennial was founded in 1951 and has been held every two years since. It is the second oldest art biennial in the world after the Venice Biennial , which serves as its role model....
, São PauloSão PauloSão Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
(BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
) in 2002. However, the political climate in Austria (at that time, the center-right People's PartyAustrian People's PartyThe Austrian People's Party is a Christian democratic and conservative political party in Austria. A successor to the Christian Social Party of the late 19th and early 20th centuries, it is similar to the Christian Democratic Union of Germany in terms of ideology...
had recently formed a coalition with Jörg HaiderJörg HaiderJörg Haider was an Austrian politician. He was Governor of Carinthia on two occasions, the long-time leader of the Austrian Freedom Party and later Chairman of the Alliance for the Future of Austria , a breakaway party from the FPÖ.Haider was controversial within Austria and abroad for comments...
's radical-right Austrian Freedom Party) gave the left-wing art group concerns about acting as wholehearted representatives of their nation. Monochrom dealt with the conundrum by creating the persona of Georg P. Thomann, an irascible, controversial (and completely fictitious) artist of longstanding fame and renown. Through the implementation of this ironic mechanism - even the catalogue included the biography of the non-existent artist - the group solved with pure fiction the philosophical and bureaucratic dilemma attached to the system of representation presented to them by the Biennial. - An interesting story related to the Thomann project took place once the São Paulo Art BiennialSão Paulo Art BiennialThe São Paulo Art Biennial was founded in 1951 and has been held every two years since. It is the second oldest art biennial in the world after the Venice Biennial , which serves as its role model....
was underway. The artist Chien-Chi ChangChien-Chi ChangChien-Chi Chang is a Taiwanese photographer and member of the Magnum Photos agency.-Life:Born to working-class parents in central Taiwan in 1961, he earned his BA from Soochow University in 1984 and an MS from Indiana University in 1990. He has worked for The Seattle Times and The Baltimore Sun...
was invited as the representative of TaiwanTaiwanTaiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, but the country's name was removed by the administration from his cube over night and replaced by the label, "Museum of Fine Arts, Taipei." As the members of Monochrom discovered, China had threatened to retreat from the Biennial (and create massive diplomatic problems) if the organizers of the Biennial were thought to be challenging the "One-China policyOne-China policyThe One-China policy refers to the policy or view that there is only one state called "China", despite the existence of two governments that claim to be "China"....
." Chang's open letter remained unanswered. Under the guise of Thomann, Monochrom invited artists from several countries to show their solidarity with Chang by taking the adhesive letters from their countries' name tags and giving them to Chang so that he could remount "Taiwan" outside his room. Monochrom wanted to show that artists do not necessarily have to internalize the fragmentation and isolation imposed by the rat-race of art markets and exhibitions as society-controlling imperatives. Several Asian newspapers reported about the performance. One Taiwanese newspaper headlined: "Austrian artist Georg Paul Thomann saves 'Taiwan'". - In 2005 Monochrom released a press info that "Austrian artist and writer Prof. Georg Paul Thomann died in a tragic accident at the tender age of 60". On 29 July 2005 they staged his funeral in Hall in TirolHall in TirolHall in Tirol is a town in the Innsbruck-Land district of Tyrol, Austria. Located at an altitude of 574 m, about 5 km east of the state's capital Innsbruck in the Inn valley, it has a population of about 12,700 .-History:...
. Thomann's gravesite remains in Hall. Georg Paul Thomann's tombstone shows an engraved URLUniform Resource LocatorIn computing, a uniform resource locator or universal resource locator is a specific character string that constitutes a reference to an Internet resource....
of the Thomann project page. - Georg Paul Thomann is featured in RE/SearchRE/SearchRE/Search Publications is an American magazine and book publisher, based in San Francisco, founded and edited by Andrea Juno and V. Vale in 1980. It was the successor to Vale's earlier punk rock fanzine Search & Destroy , and was started with $100 from Allen Ginsberg and Lawrence Ferlinghetti...
's "Pranks 2" book.
- Monochrom was chosen to represent the Republic of Austria at the São Paulo Art Biennial
- RoboexoticaRoboexoticaRoboexotica is an annual festival where scientists, researchers, computer experts and artists from all over the world build cocktail robots and discuss technological innovation, futurology and science fiction....
(2002-)- An annual festival where scientists, researchers, computer geeks and artists from all over the world build cocktailCocktailA cocktail is an alcoholic mixed drink that contains two or more ingredients—at least one of the ingredients must be a spirit.Cocktails were originally a mixture of spirits, sugar, water, and bitters. The word has come to mean almost any mixed drink that contains alcohol...
robotRobotA robot is a mechanical or virtual intelligent agent that can perform tasks automatically or with guidance, typically by remote control. In practice a robot is usually an electro-mechanical machine that is guided by computer and electronic programming. Robots can be autonomous, semi-autonomous or...
s and discuss technological innovationInnovationInnovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
, futurologyFuturologyFutures studies is the study of postulating possible, probable, and preferable futures and the worldviews and myths that underlie them. There is a debate as to whether this discipline is an art or science. In general, it can be considered as a branch under the more general scope of the field of...
and science fictionScience fictionScience fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...
. Roboexotica is also an ironic attempt to criticize techno-triumphalismTriumphalismTriumphalism is the attitude or belief that a particular doctrine, religion, culture, or social system is superior to and should triumph over all others...
and to dissect technological hypeHypeHype may refer to:*A media circus*Hype , 1981 album by Robert Calvert*Hype , American comedy television series*Hype!, documentary about the popularity of grunge rock in the early to mid 1990...
s. 2002 Monochrom teamed up with Shifz in the organization of the events. Roboexotica has been featured on SlashdotSlashdotSlashdot is a technology-related news website owned by Geeknet, Inc. The site, which bills itself as "News for Nerds. Stuff that Matters", features user-submitted and ‑evaluated current affairs news stories about science- and technology-related topics. Each story has a comments section...
, Wired NewsWired NewsWired News is an online technology news website, formerly known as HotWired, that split off from Wired magazine when the magazine was purchased by Condé Nast Publishing in the 1990s. Wired News was owned by Lycos not long after the split, until Condé Nast purchased Wired News on July 11, 2006...
, ReutersReutersReuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
, New York Times and blogs like Boing BoingBoing BoingBoing Boing is a publishing entity, first established as a magazine, later becoming a group blog.-History:...
and New ScientistNew ScientistNew Scientist is a weekly non-peer-reviewed English-language international science magazine, which since 1996 has also run a website, covering recent developments in science and technology for a general audience. Founded in 1956, it is published by Reed Business Information Ltd, a subsidiary of...
.
- An annual festival where scientists, researchers, computer geeks and artists from all over the world build cocktail
- The Absent Quintessence (2002)
- Feature films were drastically cut and thereby wrenched out of their genres (hardcore pornPORNPorn is a common short form for pornography. It may also refer to:* Progressive outer retinal necrosis, a disease of the retina* PORN, a French industrial rock band...
, splatterSplatter filmA splatter film or gore film is a subgenre of horror film that deliberately focuses on graphic portrayals of gore and graphic violence. These films, through the use of special effects and excessive blood and guts, tend to display an overt interest in the vulnerability of the human body and the...
, eastern/kung fu, zombieZombieZombie is a term used to denote an animated corpse brought back to life by mystical means such as witchcraft. The term is often figuratively applied to describe a hypnotized person bereft of consciousness and self-awareness, yet ambulant and able to respond to surrounding stimuli...
etc.). These genre films — all of which are characterized by a certain anonymity and a mass-produced look — have been stripped of their "essential" scenes (for example, all sex scenes in the pornography, all fight scenes in the kung fu films). Thus, the material has been reduced to a bare-bones plot that had actually been conceived only as filler, but its aesthetics and stereotypical narrative patterns now make it easy to contextualize. The project tried to analyze these "re-released" shorts and to filter out interesting subtexts.
- Feature films were drastically cut and thereby wrenched out of their genres (hardcore porn
- Towers of Hanoi (2002)
- Members of the group entered a bank and exchanged 50 euros to dollars, then back again to euros - and so on - until the money was gone. Afterwards the group calculated how many times you have to exchange the global amount of cash (20 trillion euros) from euros to dollars until it vanishes completely. It was calculated that if this process was completed a total of 849 times using the global amount of cash, 18 cents would remain.
- 452 x 157 cm^2 global durability (2002-)
- Together with Patick Hoenninger. Milk packages collected in many countries. The standardized format of the Tetra PakTetra PakTetra Pak is a multinational food processing and packaging company of Swedish origin. It was founded in 1951 in Lund, Sweden, by Ruben Rausing. It was Erik Wallenberg who invented the tetrahedral package, today known as Tetra Classic...
offers a worldwide frame for creative variation, which becomes visible on the 9.5 by 16.5 cm front of the packaging. According to the group, the relation to pop art not only exists in an aesthetic but also in a social dimension, reminiscent of Walter BenjaminWalter BenjaminWalter Bendix Schönflies Benjamin was a German-Jewish intellectual, who functioned variously as a literary critic, philosopher, sociologist, translator, radio broadcaster and essayist...
's "The Work of Art in the Age of Its Technological Reproducibility.The Work of Art in the Age of Mechanical Reproduction"The Work of Art in the Age of Mechanical Reproduction" is a 1936 essay by German cultural critic Walter Benjamin, which has been influential across the humanities, and especially in the fields of cultural studies, media theory, architectural theory and art history...
"
- Together with Patick Hoenninger. Milk packages collected in many countries. The standardized format of the Tetra Pak
- Blattoptera (2003–2005)
- Artists were invited to design a gallery-space for their tribe of South American cockroaches. Each month a different international artist, or arts group, was invited to design an environment in which the cockroaches are placed, to act as audience for, and as aesthetic judges of the work.
- Brandmarker (2003-)
- How well do people remember the logos of large corporationCorporationA corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...
s that sell consumerConsumerConsumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
goods? An attempt to evaluate the actual power of commercial brandBrandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
s by making people draw famous logoLogoA logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
s from memoryMemoryIn psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing memory....
.
- How well do people remember the logos of large corporation
- Viennese Factionism: Eigenblunzn (2003)
- Members of the group prepared blood sausageBlood sausageBlack pudding, blood pudding or blood sausage is a type of sausage made by cooking blood or dried blood with a filler until it is thick enough to congeal when cooled. The dish exists in various cultures from Asia to Europe...
out of their own blood and ate it ('auto blood sausage'). The performance was accompanied by political essays about the 'autocannibalistic' tendencies of the global economy. The event also can be interpreted as a critical statement about art, art history and the art market (Viennese ActionismViennese ActionismThe term Viennese Actionism describes a short and violent movement in 20th century art that can be regarded as part of the many independent efforts of the 1960s to develop "action art" . Its main participants were Günter Brus, Otto Mühl, Hermann Nitsch and Rudolf Schwarzkogler. As "actionists",...
).
- Members of the group prepared blood sausage
- Instant Blitz Copy Fight (2004-)
- People from all over the world are asked to take flash pictures of copyright warnings in movie theaters. Monochrom (in cooperation with Cory DoctorowCory DoctorowCory Efram Doctorow is a Canadian-British blogger, journalist, and science fiction author who serves as co-editor of the blog Boing Boing. He is an activist in favour of liberalising copyright laws and a proponent of the Creative Commons organization, using some of their licences for his books...
) collects and exhibits those pictures as a copyleftCopyleftCopyleft is a play on the word copyright to describe the practice of using copyright law to offer the right to distribute copies and modified versions of a work and requiring that the same rights be preserved in modified versions of the work...
/Free CultureFree Culture movementThe free culture movement is a social movement that promotes the freedom to distribute and modify creative works in the form of free content by using the Internet and other forms of media....
statement.
- People from all over the world are asked to take flash pictures of copyright warnings in movie theaters. Monochrom (in cooperation with Cory Doctorow
- Udo 77 (2004)
- A musical about Udo ProkschUdo ProkschUdo Proksch was an Austrian businessman and industrialist. In 1991, he was convicted of the murder of six people as part of a major insurance fraud. Proksch died in prison....
, a fascinating figure in recent Austrian history. Born to a poor family he rose to become the darling of Austrian high society before landing in jail on a life sentence for sinking a ship and its crew in order to cash in on insurance of nonexistent goods. His perfectly tuned network of sponsors, friends and political functionaries could not hush up the scandal and many of his associates joined him in his fall from grace.
- A musical about Udo Proksch
- The Flower Currency (2005)
- A project to explore a value exchange system, created and owned by children, to enable artists to collaborate on the creation of interdisciplinary art works.
- Being Buried Alive/Six Feet Under Club (2005, 2007, 2010)
- People in Los Angeles, San Francisco, VancouverVancouverVancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
and TorontoTorontoToronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
had the opportunity to be buried alive in a real coffinCoffinA coffin is a funerary box used in the display and containment of dead people – either for burial or cremation.Contemporary North American English makes a distinction between "coffin", which is generally understood to denote a funerary box having six sides in plan view, and "casket", which...
for fifteen minutes. As a framework program Monochrom members held lectures about the history of the science of determining death and the medical cultural history of "buried alive". People buried alive not only populate the horror stories of past centuries, but also countless reports in specialized medical literature. The theme of unintentional resurrection by grave robbers also runs through forensic protocols. ("Being Buried Alive" was part of the "Experience The Experience" tour.) - In 2010 monochrom created the "Six Feet Under Club". Couples could volunteer to be buried together in a casket beneath the ground. In a press release they explained that the space they occupy is "extremely private and intimate". The coffin "is a reminder of the social norm of exclusive pair bonding 'till death do us part'." However, this intimate scene was corrupted by the presence of a night vision webcam which projects the scene on to an outside wall. The scenario keept the intimacy of a sexual moment intact while moving the private act into public space. monochrom's performance can be seen as an absurd parody of pornographic cinema or an examination of the high value placed on sexual privacy.
- People in Los Angeles, San Francisco, Vancouver
- Brick Of Coke (2005)
- Monochrom created a 'Brick Of Coke': they put twenty gallons of Coca-ColaCoca-ColaCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
into a pot and boiled it down for a week until the residue left behind could be molded into a brick. The performance and talk dealt with the sugar industry and other multinational corporation policies and Coca-Cola as a symbol of corporate power. ("Brick Of Coke" was part of the "Experience The Experience" tour.)
- Monochrom created a 'Brick Of Coke': they put twenty gallons of Coca-Cola
- Growing Money (2005)
- To quote Monochrom's press statement: "Money is frozen desire. Thus it governs the world. Money is used for all forms of trade, from daily shopping at the supermarket to trafficking in human beings and drugs. In the course of all these transactions, our money wears out quickly, especially the smaller bank notes that are changing hands constantly. [...] Money is dirty, and thus it is a living entity. This is something we take literally: money is an ideal environment for microscopic organisms and bacteria. We want to make your money grow. In a potent nutrientNutrientA nutrient is a chemical that an organism needs to live and grow or a substance used in an organism's metabolism which must be taken in from its environment. They are used to build and repair tissues, regulate body processes and are converted to and used as energy...
fluid under heat lamps we want to get as much life as we can out of your dollar billDollar billThe dollar bill may refer to banknotes of currencies that are named dollar. Note that some of these currencies may have coins for 1 dollar instead.-See also:*Australian one-dollar note*Withdrawn Canadian banknotes*United States one-dollar bill...
s." ("Growing Money" was part of the "Experience The Experience" tour.)
- To quote Monochrom's press statement: "Money is frozen desire. Thus it governs the world. Money is used for all forms of trade, from daily shopping at the supermarket to trafficking in human beings and drugs. In the course of all these transactions, our money wears out quickly, especially the smaller bank notes that are changing hands constantly. [...] Money is dirty, and thus it is a living entity. This is something we take literally: money is an ideal environment for microscopic organisms and bacteria. We want to make your money grow. In a potent nutrient
- Magnetism Party (2005)
- In form of a staged collegeCollegeA college is an educational institution or a constituent part of an educational institution. Usage varies in English-speaking nations...
partyPartyA party is a gathering of people who have been invited by a host for the purposes of socializing, conversation, or recreation. A party will typically feature food and beverages, and often music and dancing as well....
Monochrom deleted all the electromagnetic storage media that they could find with a couple of heavy-duty neodym magnetMagnetA magnet is a material or object that produces a magnetic field. This magnetic field is invisible but is responsible for the most notable property of a magnet: a force that pulls on other ferromagnetic materials, such as iron, and attracts or repels other magnets.A permanent magnet is an object...
s. Monochrom stated that the Magnetism Party was an attempt to actively come to terms with one aspect of the information society that is almost completely ignored by our epistemological machinery: forgetting. The slogan was "Delete is just another word for nothing left to lose". ("Magnetism Party" was part of the "Experience The Experience" tour.)
- In form of a staged college
- Illegal Space Race (2005)
- Monochrom placed the planets true to scale (sun, 4 meters in diameter at Machine Gallery, Alvarado Street, near Echo ParkEcho Park, Los Angeles, CaliforniaEcho Park is a hilly neighborhood in Los Angeles, California, northwest of Downtown Los Angeles and southeast of Hollywood.-History:At the end of the 19th century, when the hills were still covered with native vegetation, a horse-drawn streetcar line served the dirt road that is now Echo Park Avenue...
) throughout the Los Angeles cityscape. Then they conducted an 'illegal space car race' through the solar system. ("Illegal Space Race" was part of the "Experience The Experience" tour.)
- Monochrom placed the planets true to scale (sun, 4 meters in diameter at Machine Gallery, Alvarado Street, near Echo Park
- Catapulting Wireless Devices (2005)
- The catapultCatapultA catapult is a device used to throw or hurl a projectile a great distance without the aid of explosive devices—particularly various types of ancient and medieval siege engines. Although the catapult has been used since ancient times, it has proven to be one of the most effective mechanisms during...
is one of the oldest machines in the history of technology. Monochrom created an ironic statement about progress. The group build a small medieval trebuchetTrebuchetA trebuchet is a siege engine that was employed in the Middle Ages. It is sometimes called a "counterweight trebuchet" or "counterpoise trebuchet" in order to distinguish it from an earlier weapon that has come to be called the "traction trebuchet", the original version with pulling men instead of...
and used a couple of issues of techno-utopist magazine Wired as a counterweight to catapult wireless devices (e.g. cell phones or PDAPersonal digital assistantA personal digital assistant , also known as a palmtop computer, or personal data assistant, is a mobile device that functions as a personal information manager. Current PDAs often have the ability to connect to the Internet...
s) at the greatest possible distance. ("Catapulting Wireless Devices" was part of the "Experience The Experience" tour.)
- The catapult
- 1 Baud (2005)
- Monochrom held workshops in San Francisco to teach people semaphore communicationFlag semaphoreSemaphore Flags is the system for conveying information at a distance by means of visual signals with hand-held flags, rods, disks, paddles, or occasionally bare or gloved hands. Information is encoded by the position of the flags; it is read when the flag is in a fixed position...
techniques ('International Code of SignalsInternational Code of SignalsThe International Code of Signals is an international system of signals and codes for use by vessels to communicate important messages regarding safety of navigation and related matters. Signals can be sent by flaghoist, signal lamp , flag semaphore, radiotelegraphy, and radiotelephony...
'). After a few days set aside for study and practice they started a city-wide performance to send messages through town at a speed of 1 baudBaudIn telecommunications and electronics, baud is synonymous to symbols per second or pulses per second. It is the unit of symbol rate, also known as baud rate or modulation rate; the number of distinct symbol changes made to the transmission medium per second in a digitally modulated signal or a...
. ("1 Baud" was part of the "Experience The Experience" tour.)
- Monochrom held workshops in San Francisco to teach people semaphore communication
- Farewell to Overhead (2005)
- The group created a melancholic electro popPop musicPop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
song about the "dead medium" overhead projectorOverhead projectorAn overhead projector is a variant of slide projector that is used to display images to an audience.-Mechanism:An overhead projector typically consists of a large box containing a very bright lamp and a fan to cool it. On top of the box is a large fresnel lens that collimates the light...
and adolescenceAdolescenceAdolescence is a transitional stage of physical and mental human development generally occurring between puberty and legal adulthood , but largely characterized as beginning and ending with the teenage stage...
/socialisation.
- The group created a melancholic electro pop
- Arad-II (2005):
- The members of Monochrom staged a fake/ public theatre performance about a deadly virus outbreak at 'Art Basel Miami Beach', one of the biggest art fairs in North America. Monochrom dealt with the networking/business aspect of the art market, the post-September 11, 2001 attacksSeptember 11, 2001 attacksThe September 11 attacks The September 11 attacks The September 11 attacks (also referred to as September 11, September 11th or 9/119/11 is pronounced "nine eleven". The slash is not part of the pronunciation...
hysteria about biological warfare and the media coverage about Avian influenza (bird flu). Press release quote: "In mid-November 2005, Günther Friesinger visited the Ulaangom Biennial in the Republic of Mongolia. [...] He directly departed to Miami to attend some meetings at Art Basel Miami Beach. [...] There is acute evidence that he is carrying a rare, but highly contaigent sub-form of the Arad-II Virus (Onoviridae family), of which Freiburg virus is also a member. [...] Friesinger is walking around the different art fairs in Miami Beach and is spreading the pathogen. The situation is critical. A worldwide outbreak – due to the many visitors from all over the world – is imminent. [...] We want to find all the people that Günther Friesinger smalltalked to and handshaked with. We want to retrieve and destroy the business cards he has spread. Additionally we must take him into custody and in the event of his death cremation is absolutely necessary."
- The members of Monochrom staged a fake/ public theatre performance about a deadly virus outbreak at 'Art Basel Miami Beach', one of the biggest art fairs in North America. Monochrom dealt with the networking/business aspect of the art market, the post-September 11, 2001 attacks
- Waiting for GOTO (2006):
- The reference point monochrom chose for their theatre-project 'Waiting for GOTO' (Volkstheater Wien) is the theatre classic 'Waiting for GodotWaiting for GodotWaiting for Godot is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for someone named Godot to arrive. Godot's absence, as well as numerous other aspects of the play, have led to many different interpretations since the play's...
' which is projected into the future by modernistic references to science-fiction. In ‘Waiting for Goto’ we meet 'ideological delinquents' in a distant interstellar future who are separated from their bodies and locked up in two female students who are able to earn their college fees and make ends meet thanks to this job. The play presents us with Monochrom's portrayal of everyday work in a neo-liberal society, double consciousness, the endurance of incorporated contradictions by fragmented subjects, and the exploitation of the living body, self-alienation.
- The reference point monochrom chose for their theatre-project 'Waiting for GOTO' (Volkstheater Wien) is the theatre classic 'Waiting for Godot
- Café King Soccer (Café König Fußball) (2006)
- In June 2006, Monochrom created the art installation 'Café King Soccer' at NGBK Gallery in Berlin. The installation deals with the soccer corruption case in whose centre we find referee Robert HoyzerRobert HoyzerRobert Hoyzer is a retired German football referee, who scandalized German football by fixing matches in the Bundesliga scandal of 2005.-Early life:...
. Monochrom reflect on the fact that soccer has at all times mirrored the dialectics between the culture of subjectivitySubjectivitySubjectivity refers to the subject and his or her perspective, feelings, beliefs, and desires. In philosophy, the term is usually contrasted with objectivity.-Qualia:...
of the working classWorking classWorking class is a term used in the social sciences and in ordinary conversation to describe those employed in lower tier jobs , often extending to those in unemployment or otherwise possessing below-average incomes...
and the assertion of objectivityObjectivity (philosophy)Objectivity is a central philosophical concept which has been variously defined by sources. A proposition is generally considered to be objectively true when its truth conditions are met and are "mind-independent"—that is, not met by the judgment of a conscious entity or subject.- Objectivism...
of middle-class culture. The former is represented by the collectives that meet in the game, the latter by the referee, an exemplary civil subject conducting the game by acting as its objective opponent. The Hoyzer case violated this agreement. In it, Hoyzer is – especially in the forefront of the 2006 FIFA World Cup2006 FIFA World CupThe 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which won the right to host the event in July 2000. Teams representing 198 national football associations from all six...
in Germany – also a tragic character, because he acted out his inner self-contradiction as an exemplary civil subject in a publicly effective way. At the same time, the Hoyzer case is itself an integral part of the game – merely because of his exemplary immolation as a scapegoat which seems to correspond exactly to his role on the field - and conditio sine qua non of its perpetuation.
- In June 2006, Monochrom created the art installation 'Café King Soccer' at NGBK Gallery in Berlin. The installation deals with the soccer corruption case in whose centre we find referee Robert Hoyzer
- Campaign For The Abolition Of Personal Pronouns (2006):
- Monochrom propagates the creation of gender-neutral personal pronouns. In an activist way the group states that there is a relationship between the structure of language and the way people think and act (see ConstructivismConstructivist epistemologyConstructivist epistemology is an epistemological perspective in philosophy about the nature of scientific knowledge. Constructivists maintain that scientific knowledge is constructed by scientists and not discovered from the world. Constructivists claim that the concepts of science are mental...
).
- Monochrom propagates the creation of gender-neutral personal pronouns. In an activist way the group states that there is a relationship between the structure of language and the way people think and act (see Constructivism
- Lord Jim Lodge powered by monochrom (2006-):
- The Lord Jim Lodge was founded during the 1980s by the artists Jörg Schlick, Martin KippenbergerMartin KippenbergerMartin Kippenberger was a German artist known for his extremely prolific output in a wide range of styles and media as well as his provocative, jocular and hard-drinking public persona....
, Albert OehlenAlbert OehlenAlbert Oehlen is a contemporary German artist. He graduated from the Hochschule für Bildende Kunst, Hamburg, in 1978. Closely associated with the Cologne art scene, he was a member of the Lord Jim Lodge, along with Martin Kippenberger among others...
and Wolfgang BauerWolfgang BauerWolfgang Bauer was an Austrian writer best known as a playwright who, particularly in his younger days, was regarded as an enfant terrible by the Austrian cultural establishment.-Life and career:...
. Every member was obliged to use the lodge logo and/or the "Sun Breasts Hammer" symbol and the slogan "No one helps nobody" in his work. The group's declared goal was to make the logo "more well known than that of Coca-Cola". Thanks to the international recognition received by the oeuvres of Kippenberger, Oehlen and Schlick the Lord Jim Lodge has already attained a relatively high degree of notoriety. Still, the logo's dissemination has remained – despite the international reputation that these artists have achieved – within the framework of the art system and its peripheral importance. As an intentional addition to works of visual art it was in the end limited by their material form of existence. In March 2006 it was announced that Monochrom has assumed ownership of all trademark and usage rights of the artist Jörg Schlick's Lord Jim Lodge. Monochrom took part in a contest by 'Coca Cola Light' ('Coca Cola Light Art Edition 2006'). Quote Monochrom: "This puts us in a position to set in motion long overdue synergy effects between Coca-Cola and the Lord Jim Lodge. The only possibility for realizing the challenge formulated in the lodge logo is to use a habitat in the merchandise world as a vehicle of transmission for guiding the message through that world's channels of distribution and into public consciousness. [...] Thus we would like to use the prize as a trial run for such a form of cooperation/competition. Coca-Cola and Lord Jim Lodge – together at last! The symbolic-economic capital of the Lord Jim Lodge and the economic-symbolic capital of Coca-Cola will be brought together, paving the way for a better future. For a world of radical beauty and exclusive bottles in small editions! In the end we are all individuals – at least as long as nobody comes along and proves the contrary." Monochrom won the prize. The logo of "Lord Jim Lodge powered by Monochrom" was printed to 50.000 Coca Cola Light bottles.
- The Lord Jim Lodge was founded during the 1980s by the artists Jörg Schlick, Martin Kippenberger
- Taugshow (2006-):
- Monochrom produce a regular TV talkshow for a Viennese community TV station and put it online on their page under a Creative CommonsCreative CommonsCreative Commons is a non-profit organization headquartered in Mountain View, California, United States devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons...
license. Taugshow is referring to the Viennese slangSlangSlang is the use of informal words and expressions that are not considered standard in the speaker's language or dialect but are considered more acceptable when used socially. Slang is often to be found in areas of the lexicon that refer to things considered taboo...
term 'taugen' (to dig something, to adore something). Quote: "Our guests are geeks, heretics, and other coevals. Taugshow is a tour-de-farce, condensed into the well known cultural technique of a prime time TV show." Guests are people like underground publisher V. ValeV. ValeV. "Valhalla" Vale is a writer, keyboard player and, as Vale Hamanaka, was a member of the initial configuration of Blue Cheer, prior to that band becoming famous as a power trio. He is the publisher and primary contributor to books and magazines published by his company, RE/Search Publications...
, sex activist and author Violet BlueViolet Blue (author)Violet Blue is an American writer and sex educator.Blue wrote a weekly sex column for the San Francisco Chronicle. In her podcast, Open Source Sex, she reads erotica and discusses topics such as fetishes and oral sex. She also has a video blog. Blue wrote a feature about porn for women which was...
, Chaos Computer ClubChaos Computer ClubThe Chaos Computer Club is an organization of hackers. The CCC is based in Germany and other German-speaking countries.The CCC describes itself as "a galactic community of life forms, independent of age, sex, race or societal orientation, which strives across borders for freedom of...
spokesman Andy Müller-MaguhnAndy Müller-MaguhnAndy Müller-Maguhn is a member of the German hacker association the Chaos Computer Club. He had been a member since 1986, and in 1990 was appointed as a spokesman for the club....
, RepRap designer Vik Olliver, fashion researcher Adia Martin, media activist Eddie Codel, blog researcher Klaus Schönberger, computer crime lawyer Jennifer GranickJennifer GranickJennifer Stisa Granick is an attorney at ZwillGen PLLC. Prior to joining ZwillGen in 2010, she held the position of Civil Liberties Director at the Electronic Frontier Foundation from 2007-2010. Prior to that, she served as the Executive Director of the Center for Internet and Society at...
, bondage instructor J. D. Lenzen, science researcher Karin Harrasser, blogger Regine Debatty, IT expert Emmanuel GoldsteinEmmanuel GoldsteinEmmanuel Goldstein is a character in George Orwell's classic dystopian novel Nineteen Eighty-Four. He is the number one enemy of the people according to Big Brother and the Party, who heads a mysterious and possibly fictitious anti-party organization called The Brotherhood...
, DEF CONDEF CONDEF CON is one of the world's largest annual computer hacker conventions, held every year in Las Vegas, Nevada...
founder Jeff Moss, Tim PritloveTim PritloveTim Pritlove is a German event manager, media artist and discordianist. He lives and works in Berlin. Pritlove is a British citizen....
and blogger/writer Cory DoctorowCory DoctorowCory Efram Doctorow is a Canadian-British blogger, journalist, and science fiction author who serves as co-editor of the blog Boing Boing. He is an activist in favour of liberalising copyright laws and a proponent of the Creative Commons organization, using some of their licences for his books...
.
- Monochrom produce a regular TV talkshow for a Viennese community TV station and put it online on their page under a Creative Commons
- Arse ElektronikaArse ElektronikaArse Elektronika is an annual conference organized by the Austrian arts/philosophy collective monochrom, focused on sex and technology. Speakers at past conferences have included Mark Dery, Violet Blue, Annalee Newitz, Rudy Rucker, Carol Queen, and Richard Kadrey with demonstrations by Kyle...
(2007-):- Monochrom organizes a series of conferences about sex and technology. The first conference was held in October 2007 in San Francisco and dealt with pr0nnovation (the history of pornographyPornographyPornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...
and technological innovationInnovationInnovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
) and featured speakers such as Mark DeryMark DeryMark Dery is an American author, lecturer and cultural critic. He writes about "media, the visual landscape, fringe trends, and unpopular culture" From 2001 to 2009, he taught media criticism and literary journalism in the Department of Journalism at New York University...
, Violet BlueViolet Blue (author)Violet Blue is an American writer and sex educator.Blue wrote a weekly sex column for the San Francisco Chronicle. In her podcast, Open Source Sex, she reads erotica and discusses topics such as fetishes and oral sex. She also has a video blog. Blue wrote a feature about porn for women which was...
and Eon McKaiEon McKaiEon McKai is an American director of alt porn-themed adult films. The name "Eon McKai" is a pseudonym and a tribute to punk singer Ian MacKaye....
. - Arse Elektronika 2008 dealt with Sex and Science Fiction ('Do Androids Sleep With Electric Sheep?') and was held in San Francisco in October 2008. It featured speakers like Rudy RuckerRudy RuckerRudolf von Bitter Rucker is an American mathematician, computer scientist, science fiction author, and philosopher, and is one of the founders of the cyberpunk literary movement. The author of both fiction and non-fiction, he is best known for the novels in the Ware Tetralogy, the first two of...
and Constance Penley. - The general theme of Arse Elektronika 2009 was 'Of Intercourse and Intracourse' (genetics, biotechnology, wetware, body modifications) and took place October 2009 in San Francisco. Featured guests: R. U. SiriusR. U. SiriusR. U. Sirius is an American writer, editor, talk show host, musician and cyberculture celebrity. He is best known as co-founder and original Editor-In-Chief of Mondo 2000 magazine from 1989–1993. Sirius was also chairman and candidate in the 2000 U.S. presidential election for The Revolution Party...
, Annalee NewitzAnnalee NewitzAnnalee Newitz is an American journalist who covers the cultural impact of science and technology. She received a PhD in English and American Studies from UC Berkeley, and in 1997 published the widely cited book, White Trash: Race and Class in America. From 2004–2005 she was a policy analyst...
, Allen Stein. - 2010 the first Arse Elektronika exhibition was presented in the city of Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. - The general theme of Arse Elektronika 2010 in San Francisco was "Space Racy" (Sex and Spaces).
- Monochrom organizes a series of conferences about sex and technology. The first conference was held in October 2007 in San Francisco and dealt with pr0nnovation (the history of pornography
- Sculpture Mobs (2008-):
- Monochrom promote a concept called Sculpture Mobs. At the 2008 Maker FaireMaker FaireMaker Faire is an event created by Make magazine to "celebrate arts, crafts, engineering, science projects and the Do-It-Yourself mindset".-Past events:The first was held April 22 – 23, 2006, at the San Mateo Fairgrounds...
in San Mateo, CaliforniaSan Mateo, CaliforniaSan Mateo is a city in San Mateo County, California, United States, in the San Francisco Bay Area. With a population of approximately 100,000 , it is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the east, Belmont to the south,...
Monochrom trained attendees to erect public sculptures in a simulated Wal-MartWal-MartWal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
parking lot in just 5 minutes before "security" was called. Quote: "No one is safe from public sculptures, those endless atrocities! All of them labeled 'art in public space'. Unchallenging hunks of aesthetic metal in business parks, roundabouts, in shopping malls! It is time to create DIY public art! Get your hammers! Get your welding equipment!" (press release) - Monochrom teamed up with the Billboard Liberation FrontBillboard Liberation FrontThe Billboard Liberation Front practices culture jamming by altering billboards by changing key words to radically alter the message, often to an anti-corporate message. It started in San Francisco in 1977.-External links:* * * at Bombing science***...
to create a political illegal public sculpture called "The Great Firewall of China" at the GoogleGoogleGoogle Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
Campus in Mountain View, CaliforniaMountain View, California-Downtown:Mountain View has a pedestrian-friendly downtown centered on Castro Street. The downtown area consists of the seven blocks of Castro Street from the Downtown Mountain View Station transit center in the north to the intersection with El Camino Real in the south...
.
- Monochrom promote a concept called Sculpture Mobs. At the 2008 Maker Faire
- Der Streichelnazi / Nazi Petting Zoo (2008):
- The group staged a public "Nazi petting" or "hugging" on a heavily frequented Viennese shopping street. The piece is a political and ironic statement about Austria's Nazi past and how Austria deals with it. Quote from their video documentation: "In 1938 Austria joined the Third Reich. Millions cheered Hitler and in the referendum 99.75% said 'yes' to 'Greater Germany'. But after World War II, many Austrians sought comfort in the idea of Austria as "the Nazis' first victim". Factions of Austrian society tried for a long time to advance the view that it was only annexation at the point of a bayonet(te). But it's time to embrace history. It's time to remember the feel-good days of 1938. It's time to let our real feelings out! It's time to hug the Nazi, Austria! Finally!" (Video)
- Carefully Selected Moments (2008):
- Monochrom publishes a Best-Of CD featuring re-recorded versions of some of the group's favorite songs (CD).
- monochrom's ISS (2011):
- Monochrom creates an improv reality sitcom for theater stages portraying the first year of operation of the International Space StationInternational Space StationThe International Space Station is a habitable, artificial satellite in low Earth orbit. The ISS follows the Salyut, Almaz, Cosmos, Skylab, and Mir space stations, as the 11th space station launched, not including the Genesis I and II prototypes...
. The show depicts day-to-day working life in outer space and asks questions about work under the special conditions (and impairments) of a space station, to come to terms with weightlessness and the dictatorship of the functional. The production features actor Jeff Ricketts.
- Monochrom creates an improv reality sitcom for theater stages portraying the first year of operation of the International Space Station
Publications (incomplete)
- "monochrom" / magazine and yearbook series. Published in 1993, 1994, 1995, 1996, 1997, 1998, 2000, 2004, 2006, 2007, 2010
- "Stadt der Klage" (Michael MarrakMichael MarrakMichael Marrak is a German science fiction and horror writer. He is also an illustrator and from 1993 to 1996 he edited the magazine Zimmerit...
, 1997) - "Weg der Engel" (Michael Marrak and Agus Chuadar, 1998)
- "Who shot Immanence?" (edited together with Thomas Edlinger and Fritz OstermayerFritz OstermayerFritz Ostermayer , lives and works in Vienna as popular radio broadcaster , author, DJ and musician.Ostermayer compiled a highly acclaimed CD about funeral marches: "Dead & Gone"...
, 2002) - "Leutezeichnungen" (edited together with Elffriede, 2003)
- "Quo Vadis, Logo?!" (edited by Günther Friesinger and Johannes GrenzfurthnerJohannes GrenzfurthnerJohannes Grenzfurthner is an Austrian artist, writer, curator, director.He has published numerous books, essays and articles on contemporary art, science and philosophy....
, 2006) - "Sonne Busen Hammer 16" (edited by Johannes Grenzfurthner, Günther Friesinger and Franz Ablinger, 2006)
- "Spektakel - Kunst - Gesellschaft" (edited by Stephan Grigat, Johannes Grenzfurthner and Günther Friesinger, 2006)
- "Das Wesen der Tonalität" (Othmar Steinbauer; edited by Guenther Friesinger, Helmut Neumann, Ursula Petrik, Dominik Sedivy, 2006)
- "Sonne Busen Hammer 17" (edited by Johannes Grenzfurthner, Günther Friesinger and Franz Ablinger, 2007)
- "VIPA" (edited by Orhan Kipcak, 2007)
- "Als die Welt noch unterging" (Frank Apunkt Schneider, 2007)
- "pr0nnovation? Pornography and Technological Innovation" (edited by Johannes Grenzfurthner, Günther Friesinger and Daniel Fabry, 2008)
- "Roboexotica", (edited by Günther Friesinger, Magnus Wurzer, Johannes Grenzfurthner, Franz Ablinger und Chris Veigl, 2008)
- "Die Leiden der Neuen Musik" (Ursula Petrik; edited by Guenther Friesinger, Helmut Neumann, Ursula Petrik, Dominik Sedivy, 2009)
- "Do Androids Sleep with Electric Sheep?" (edited by Johannes Grenzfurthner, Günther Friesinger, Daniel Fabry und Thomas Ballhausen, 2009)
- "The Wonderful World of Absence" (edited by Günther Friesinger, Johannes Grenzfurthner, Daniel Fabry, 2011)
- "Of Intercourse and Intracourse – Sexuality, Biomodification and the Techno-Social Sphere" (edited by Johannes Grenzfurthner, Günther Friesinger, Daniel Fabry, 2011)
Exhibitions and festivals (examples)
- techno(sexual) bodies / videotage / Hong Kong / China (2010)
- MEDIA FORUM/Moscow International Film Festival / Moscow / Russia (2008)
- The Influencers, Center for Contemprary Culture / Barcelona / Spain (2008)
- Arad-II, Miami Beach / USA (2005)
- Unterspiel, Contemporary Art Gallery, VancouverVancouverVancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
/ Canada (2005) - world-information.org. Museum of Contemporary Art, Belgrad / SerbiaSerbiaSerbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
(2003) - The Thomann Project. São Paulo Art BiennialSão Paulo Art BiennialThe São Paulo Art Biennial was founded in 1951 and has been held every two years since. It is the second oldest art biennial in the world after the Venice Biennial , which serves as its role model....
, São PauloSão PauloSão Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
/ BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
(2002) - Dilettanten. Forum Stadtpark, GrazGrazThe more recent population figures do not give the whole picture as only people with principal residence status are counted and people with secondary residence status are not. Most of the people with secondary residence status in Graz are students...
/ Austria - Steiermärkisches Landesmuseum Joanneum, Graz / Austria - Steirischer Herbst 2002, Graz / Austria (2002) - Seriell Produziertes. Diagonale (Austrian Film Festival), GrazGrazThe more recent population figures do not give the whole picture as only people with principal residence status are counted and people with secondary residence status are not. Most of the people with secondary residence status in Graz are students...
/ Austria (2000) - Junge Szene 98. Vereinigung Bildender Künstler, Wiener Secession, ViennaViennaVienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
/ Austria (1998) - Robotronika. Public NetbasePublic NetbasePublic Netbase was a cultural media initiative, open access internet platform, and advocate for the development of electronic art. Long a support of avant-garde, sometimes controversial, art and digital culture, the project increasingly came into conflict with the Austrian political establishment...
t0 Media~Space!, Institut für neue Kulturtechnologien, ViennaViennaVienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
/ Austria (1998) - Neoist World Congress. Kunsthalle Exnergasse, ViennaViennaVienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
/ Austria (1997)
Awards
- 1st prize of 'E55' (ViennaViennaVienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
/Berlin) 1999. - Nestroy Theatre Prize (ViennaViennaVienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
) 2005 (together with 'The Great Television Swindle' by maschek and 'Freundschaft' by Steinhauer and Henning) for Udo 77 (2004). - Coca Cola Light Art Edition (2006).
- Videomedeja Awards Special Mention, Novi SadNovi SadNovi Sad is the capital of the northern Serbian province of Vojvodina, and the administrative centre of the South Bačka District. The city is located in the southern part of Pannonian Plain on the Danube river....
, SerbiaSerbiaSerbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
for Net/Software Category for monochrom's "Soviet Unterzoegersdorf/Sector 1/The Adventure Game" (2006). - aniMOTION Award Honorary Mention (SibiuSibiuSibiu is a city in Transylvania, Romania with a population of 154,548. Located some 282 km north-west of Bucharest, the city straddles the Cibin River, a tributary of the river Olt...
, Romania) for Interactive Tales for monochrom's "Soviet Unterzoegersdorf/Sector 1/The Adventure Game" (2007). - MEDIA FORUM/Moscow International Film Festival, Jury Special Mention (Moscow, Russia) for monochrom's "The Void's Foaming Ebb", (2008)
- Official Honoree for NetArt and Personal Blog/Culture in The 13th Annual Webby Awards (2009)
External links
- monochrom in English
- monochrom in German (different blogBlogA blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
s, information, etc. available than on the English site) - Detailed Interview with Johannes Grenzfurthner of monochrom (by Marc Da Costa/FurtherfieldFurtherfieldFurtherfield.org is an artist-led online community and arts organization. It creates and supports global participatory projects with networks of artists, theorists and activists and offers "a chance for the public to present its own views and enter or alter various art discourses".Furtherfield...
): part 1, part 2 and part 3 - TEDx talk by Johannes Grenzfurthner on monochrom, art and subversion