Monroe's motivated sequence
Encyclopedia
Monroe's motivated sequence is a technique for organizing persuasive
speeches
that inspire people to take action. It was developed in the mid-1930s by Alan Monroe
at Purdue University. It consists of these steps:
Attention : Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotation
s, etc.
Need : Show that the problem about which you are speaking exists, that it is significant, and that it won't go away by itself. Use statistics
, examples, etc. Convince your audience that there is a need for action to be taken.
Satisfaction: You need to solve the issue. Provide specific and viable solutions that the government or communities can implement to solve the problem.
Visualization: Tell the audience what will happen if the solution is implemented or does not take place. Be visual and detailed.
Action: Tell the audience what action they can take personally to solve the problem.
The following explanation of Monroe's Motivated Sequence is the original work by Karisa Workman, an instructor at the University of Central Florida
.
The advantage of Monroe's Motivated Sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.
Persuasion
Persuasion is a form of social influence. It is the process of guiding or bringing oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic means.- Methods :...
speeches
Public speaking
Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners...
that inspire people to take action. It was developed in the mid-1930s by Alan Monroe
Alan H. Monroe
Alan H. Monroe was a professor at Purdue University in the 1930's. He is best known for creating Monroe's motivated sequence, a structure for persuasive speeches based on the psychology of persuasion. Monroe's method is still used effectively today....
at Purdue University. It consists of these steps:
Attention : Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotation
Quotation
A quotation or quote is the repetition of one expression as part of another one, particularly when the quoted expression is well-known or explicitly attributed by citation to its original source, and it is indicated by quotation marks.A quotation can also refer to the repeated use of units of any...
s, etc.
Need : Show that the problem about which you are speaking exists, that it is significant, and that it won't go away by itself. Use statistics
Statistics
Statistics is the study of the collection, organization, analysis, and interpretation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments....
, examples, etc. Convince your audience that there is a need for action to be taken.
Satisfaction: You need to solve the issue. Provide specific and viable solutions that the government or communities can implement to solve the problem.
Visualization: Tell the audience what will happen if the solution is implemented or does not take place. Be visual and detailed.
Action: Tell the audience what action they can take personally to solve the problem.
The following explanation of Monroe's Motivated Sequence is the original work by Karisa Workman, an instructor at the University of Central Florida
University of Central Florida
The University of Central Florida, commonly referred to as UCF, is a metropolitan public research university located in Orlando, Florida, United States...
.
- Attention: Hey! Listen to me, you have a PROBLEM!
- Need: Let me EXPLAIN the problem.
- Satisfy: But, I have a SOLUTION!
- Visualization: If we IMPLEMENT my solution, this is what will happen. Or, if we don't implement my solution, this is what will happen.
- Action: You can help me in this specific way. Can you help me?
The advantage of Monroe's Motivated Sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.