Moosejaw
Encyclopedia
Moosejaw.com is an online retailer specializing in outdoor recreation
apparel and gear for snowboarding
, rock climbing
, hiking
, and camping
. It was founded in 1992 by two wilderness guides. Moosejaw is known for its nonsensical marketing called "Moosejaw Madness". Moosejaw.com was named a Top 50 retailer by Internet Retailer (2007), Top 50 retailer by Bizrate (2006), Best of the Web by Forbes magazine, and a Top 500 Retailer by Internet Retailer. Moosejaw has been recognized as a leader in online marketing by the New York Times, Outside magazine, Chain Store Age magazine, and on the CBS Evening News in December 2005.
Moosejaw's "nonsensical marketing" approach has created a following among serious outdoor adventurers, high school and college students, snowboard
ers, surfers
, and skateboarders
. The idea behind Moosejaw's marketing is that the shopping experience is not just about buying and selling a product. For example, Moosejaw Madness includes "Dating Girl", where Moosejaw customers can email in for dating advice. Moosejaw's hold music for customers who call its toll free number is a 1942 speech by Winston Churchill
.
Its major competitors in the U.S. include many other sporting goods retailers.
Moosejaw Mountaineering and Backcountry Travel, Inc. is a growing American
retail store. It centers around outdoor gear and apparel. It currently has seven locations: six in Michigan
and one in Illinois
.
According to its website history, the first store opened in 1992 in Keego Harbor, Michigan
.
Outdoor recreation
Outdoor recreation or outdoor activity is leisure pursuits engaged in outside, especially in natural or semi-natural settings out of town...
apparel and gear for snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...
, rock climbing
Rock climbing
Rock climbing also lightly called 'The Gravity Game', is a sport in which participants climb up, down or across natural rock formations or artificial rock walls. The goal is to reach the summit of a formation or the endpoint of a pre-defined route without falling...
, hiking
Hiking
Hiking is an outdoor activity which consists of walking in natural environments, often in mountainous or other scenic terrain. People often hike on hiking trails. It is such a popular activity that there are numerous hiking organizations worldwide. The health benefits of different types of hiking...
, and camping
Camping
Camping is an outdoor recreational activity. The participants leave urban areas, their home region, or civilization and enjoy nature while spending one or several nights outdoors, usually at a campsite. Camping may involve the use of a tent, caravan, motorhome, cabin, a primitive structure, or no...
. It was founded in 1992 by two wilderness guides. Moosejaw is known for its nonsensical marketing called "Moosejaw Madness". Moosejaw.com was named a Top 50 retailer by Internet Retailer (2007), Top 50 retailer by Bizrate (2006), Best of the Web by Forbes magazine, and a Top 500 Retailer by Internet Retailer. Moosejaw has been recognized as a leader in online marketing by the New York Times, Outside magazine, Chain Store Age magazine, and on the CBS Evening News in December 2005.
Moosejaw's "nonsensical marketing" approach has created a following among serious outdoor adventurers, high school and college students, snowboard
Snowboard
Snowboards are boards, usually with a width the length of one's foot, with the ability to glide on snow. Snowboards are differentiated from monoskis by the stance of the user...
ers, surfers
Surfing
Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...
, and skateboarders
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
. The idea behind Moosejaw's marketing is that the shopping experience is not just about buying and selling a product. For example, Moosejaw Madness includes "Dating Girl", where Moosejaw customers can email in for dating advice. Moosejaw's hold music for customers who call its toll free number is a 1942 speech by Winston Churchill
Winston Churchill
Sir Winston Leonard Spencer-Churchill, was a predominantly Conservative British politician and statesman known for his leadership of the United Kingdom during the Second World War. He is widely regarded as one of the greatest wartime leaders of the century and served as Prime Minister twice...
.
Its major competitors in the U.S. include many other sporting goods retailers.
Moosejaw Mountaineering and Backcountry Travel, Inc. is a growing American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
retail store. It centers around outdoor gear and apparel. It currently has seven locations: six in Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....
and one in Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
.
According to its website history, the first store opened in 1992 in Keego Harbor, Michigan
Keego Harbor, Michigan
Keego Harbor is a city in Oakland County in the U.S. state of Michigan. The population was 2,970 at the 2010 census. The city originated as a real estate investment and planned resort established by Pontiac lawyer Joseph E. Sawyer circa 1900. The name Keego is said to mean "big fish" in an Indian...
.