mopay is an internationally leading mobile payment

Mobile Payment

Mobile financial services, also referred to as mobile money, mobile payment, mobile banking, mobile money transfer and mobile wallet generally refer to payment services operated under financial regulation and performed from or via a mobile device....

 platform represented in the USA by mopay Inc. mopay and mopay Inc. are registered trademarks of MindMatics Group, a Germany based mobile marketing

Mobile Marketing

Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....

 expert.

History

The brand mopay was first registered in Germany in 2003 by MindMatics AG. Offering a single payments interface between online merchants and their respective end-customers, mopay from the very beginning was designed as international mobile payment platform.

In 2009 mopay became the central product of the mobile payment division of MindMatics Group. In early 2010 mopay Inc. was founded as the North American branch of mopay.

Product

The international mobile payment platform mopay is addressing vendors of virtual goods and digital goods. It offers a fast and easy billing option for small online purchases through mobile operators accounts. mopay opens up a unique new customer base: unbanked

Unbanked

The unbanked are citizens of a country who do not have their own bank account. Along with the underbanked, they may rely on alternative financial services for their financial needs, where these are available.-The unbanked in the United States:...

 and underbanked

Underbanked

The underbanked are people or businesses that have poor access to mainstream financial services such as banks and so rely upon alternative financial services targeted at poor people such as cheque cashers, loan sharks and pawnbrokers They may be distinguished from the unbanked who have no banking...

 individuals who do not have access to credit cards or bank accounts.

By utilizing mobile devices mopay is the most widespread payment option available worldwide. Although mobile payment methods in general still have higher transaction costs than other electronic payments recent studies show that conversion rate

Conversion rate

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators...

s improve dramatically with mobile payments.

mopay connects to mobile operators in over 75 countries and thus has a technical reach of 3.3 billion people. .

External links

• mopay Homepage
• mopay demo

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