"Morden" is a single by Good Shoes

Good Shoes

Good Shoes are a four-piece English indie pop band, hailing from Morden, London.-Biography:Good Shoes was formed by lead singer Rhys Jones and guitarist Steve Leach who often wrote and played music together as a hobby. Rhys and Steve appeared as a two piece under the Good Shoes name for a friend's...

.

It was only released on 7" vinyl

Gramophone record

A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

 perhaps to cater the growing number of indie fans choosing vinyl over digital sound, and the
release came also with a free gift of 6 postcard

Postcard

A postcard or post card is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope....

s depicting Morden

Morden

Morden is a district in the London Borough of Merton. It is located approximately South-southwest of central London between Merton Park , Mitcham , Sutton and Worcester Park .- Origin of name :...

, in south-west London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, the home town of the band's members.

The postcards given out are pictures all featured in the music video.

Music video

The music video

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 directed by Rhys Jones and Simon Waldron contains many images of Morden

Morden

Morden is a district in the London Borough of Merton. It is located approximately South-southwest of central London between Merton Park , Mitcham , Sutton and Worcester Park .- Origin of name :...

 in the London Borough of Merton

London Borough of Merton

The London Borough of Merton is a borough in southwest London, England.The borough was formed under the London Government Act in 1965 by the merger of the Municipal Borough of Mitcham, the Municipal Borough of Wimbledon and the Merton and Morden Urban District, all formerly within Surrey...

, as well as the band playing in a room surrounded by trinkets, which is revealed at the end to be a park bandstand.

The lyrics describe Morden

Morden

Morden is a district in the London Borough of Merton. It is located approximately South-southwest of central London between Merton Park , Mitcham , Sutton and Worcester Park .- Origin of name :...

 as a stereotypical average town in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 with a conformist atmosphere. It also includes references to crime, shops and the general "nothing to do" attitude that faces many young people in major urban

Urban area

An urban area is characterized by higher population density and vast human features in comparison to areas surrounding it. Urban areas may be cities, towns or conurbations, but the term is not commonly extended to rural settlements such as villages and hamlets.Urban areas are created and further...

areas which is clearly portrayed in the video.