More! is a weekly women's fashion magazine and associated website published every Tuesday in the United Kingdom by Bauer London Lifestyle. It includes celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication to compete with Look magazine.

History

More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.

The ABCs in August 2009 revealed a 17.3% growth of year-on-year circulation, making more! the UK's fastest growing glossy celeb weekly.

The magazine launched its own annual fashion awards in 2004.

Also in 2009, the magazine sponsored The City

The City (MTV series)

The City is an MTV reality television series. The first spin-off of MTV's, The Hills, it follows one of the show's former cast members, Whitney Port, as she moves to New York City to work for fashion designer Diane von Fürstenberg. The program premiered on December 29, 2008 and concluded its first...

 when it was shown on MTV One.

Circulation

According to the ABC

ABC (Audit Bureau of Circulations UK)

In the United Kingdom and Ireland, ABC has two roles:* To manage and uphold standards which reflect media industry needs...

, the magazine had an average net circulation of 188,265 from July to December 2010.

Period	Average net circulation (data)	Change year-on-year
Jan-June 2010	187,159	_
July-Dec 2010	188,265	_
Jan-June 2011	170,033	−9.7%

Content

The content of More! magazine is divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".

The fashion content in the magazine has an emphasis on affordable high street

High Street

High Street, or the High Street, is a metonym for the generic name of the primary business street of towns or cities, especially in the United Kingdom. It is usually a focal point for shops and retailers in city centres, and is most often used in reference to retailing...

 clothing - items from Primark

Primark

Primark is a clothing retailer, operating over 223 stores in Ireland , the United Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium...

, New Look

New Look (store)

New Look is a British global fashion retailer with a chain of high street shops in Britain, Belgium, France, The Netherlands, Republic of Ireland, Malta, Singapore and the United Arab Emirates.-History:...

 and similar chains are often featured.

Regular features include:

• Look what we bought - the magazine travel to a different UK shopping centre each week and ask women in the target audience to change into new clothes which they've just bought
• The big question - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
• Rehab - advice from experts about health, relationships and careers
• Position of the week - each week a different sex position is illustrated

Staff

Position	Person
Editor	Chantelle Horton
Deputy Editor	Louise Burke
News and Entertainment Director	Leigh Purves
Features Editor	Louise Ward
Executive Style Director	Sophie Stevens
Art Director	Daniel Knight
Picture Director	Tijen Denizmen
Production Editor	Rebecca Morten