More (cigarette)
Encyclopedia
More is a brand
of cigarette
which was originally marketed to both men and women and then changed its primary focus to women consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however produce shorter versions with the typical white wrapper and white or cork filters.
The brand was introduced nationally by R.J. Reynolds Tobacco Company
in June 1975. It was initially tested in Oklahoma City in 1974. 'More' was the first successful 120 mm cigarette. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm. and a beige 100 mm. These styles have since been discontinued.
Beginning in late 2007, the Canadian market saw the addition of More cigarettes in three additional flavors: Liqueur D' Orange, Dark Rum and Whisky.
The brand is currently a product of JT International (JTI)
, in the EU.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of cigarette
Cigarette
A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...
which was originally marketed to both men and women and then changed its primary focus to women consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however produce shorter versions with the typical white wrapper and white or cork filters.
The brand was introduced nationally by R.J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company
The R. J. Reynolds Tobacco Company , based in Winston-Salem, North Carolina and founded by R. J. Reynolds in 1875, is the second-largest tobacco company in the U.S. . RJR is an indirect wholly owned subsidiary of Reynolds American Inc...
in June 1975. It was initially tested in Oklahoma City in 1974. 'More' was the first successful 120 mm cigarette. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm. and a beige 100 mm. These styles have since been discontinued.
Beginning in late 2007, the Canadian market saw the addition of More cigarettes in three additional flavors: Liqueur D' Orange, Dark Rum and Whisky.
The brand is currently a product of JT International (JTI)
Japan Tobacco
, abbreviated JT, is a cigarette manufacturing company. It is part of the Nikkei 225 index. In 2009 the company was listed at number 312 on the Fortune 500 list. The company is headquartered in Toranomon, Minato, Tokyo. The international headquarters are in Geneva, Switzerland.-History:The company...
, in the EU.
See also
- Fashion brands
- Smoking culture