Moro is the brand name of two different versions of chocolate bar made by Cadbury plc. One bar consists of nougat

Nougat

Nougat is a variety of similar traditional confectioneries made with sugar and/or honey, roasted nuts , and sometimes chopped candied fruit. The consistency of nougat can range from soft and chewy to hard and crunchy depending on its composition, and it is used in a variety of candy bars and...

, biscuit

Biscuit

A biscuit is a baked, edible, and commonly flour-based product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations....

 and caramel

Caramel

Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....

 filling and chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 covering. The wrapper is blue, with the 'Moro' logo in yellow. It is available in Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

. In May 2006, Moro Peanut was launched, with the words "Formerly Starbar

Starbar

Star Bar is a brand of chocolate bar currently manufactured by Cadbury Ireland. Initially popular in the mid-1970s, the Star Bar largely exists due to a small but loyal fan-base that includes Noel Gallagher , as the product has not been advertised or promoted for years...

" displayed prominently on the label, the wrapper on this variant is red. (The same bar continues to be known as Starbar

Starbar

Star Bar is a brand of chocolate bar currently manufactured by Cadbury Ireland. Initially popular in the mid-1970s, the Star Bar largely exists due to a small but loyal fan-base that includes Noel Gallagher , as the product has not been advertised or promoted for years...

 in the United Kingdom.) In the summer of 2007 a Coconut Moro bar was released as a limited edition in Ireland. The wrapper is white with the Moro logo in yellow with a blue outline. The bar was commonly referred to as a "Bounty

Bounty (chocolate bar)

Bounty is a chocolate bar manufactured by Mars Incorporated and sold internationally. It is not marketed in the United States , where a similar product, Mounds, is marketed by Hershey's...

 Moro", although Bounty bars are manufactured by Mars, Incorporated

Mars, Incorporated

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...

 and not Cadbury.

The New Zealand bar has a black wrapper with 'Moro' in yellow (see side photo). The slogan is 'Get more go' due to its high energy content. This bar has a whipped nougat and caramel centre and is covered in chocolate. There are three different types of Moro sold in New Zealand, the aforementioned 'standard Moro', the Moro Double Nut containing peanuts and hazelnuts, and the recently released Moro Gold, which is similar to the Irish Moro and the Boost Bar sold by Cadbury in Australia. It is available in New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, and a very limited number of stores in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, although Moro is one of the miniature chocolate bars found in Cadbury Favourites. It is similar to the Australian or European Mars Bar

Mars Bar

Mars is a chocolate bar manufactured by Mars, Incorporated. It was first manufactured in Slough, Berkshire in the United Kingdom in 1932 as a sweeter version of the US Milky Way bar which Mars, Inc. produced...

, as well as being very close to the Australian Cadbury Whip (which can be considered as the popular Australian equivalent), however within New Zealand it has eclipsed the Mars Bar, becoming something quintessentially Kiwi

Kiwi (people)

Kiwi is the nickname used internationally for people from New Zealand, as well as being a relatively common self-reference. The name derives from the kiwi, a flightless bird, which is native to, and the national symbol of, New Zealand...

 as well as Cadbury's best selling bar within New Zealand. It's stated on the fun facts page of the Cadbury New Zealand website that a Moro bar is consumed once every two seconds.

In November 2009, Cadbury New Zealand announced the Moro Bar would no longer be produced at the factory in Dunedin, instead all production would move to Australia. This restructing change has seen most Cadbury products previously made in New Zealand now made in Australia leaving the Dunedin factory to become a specialised factory producing boxed products such as Cadbury Roses, the Dunedin factory has had a NZ$69 Million upgrade with products made in New Zealand now exported to Australia and Asia. The change has resulted in the Moro bar and other products such as the Cadbury Picnic and Cadbury Pinky no longer being produced in New Zealand.

The Deep-fried Moro Bar is sold by New Zealand Fish and chip

Fish and chips

Fish and chips is a popular take-away food in the United Kingdom, Australia, New Zealand and Canada...

 shops as an alternative to the Deep-fried Mars Bar

Deep-fried Mars bar

A deep-fried Mars bar is an ordinary Mars bar normally fried in a type of batter commonly used for deep-frying fish, sausages, and other battered products...

, particularly in Dunedin

Dunedin

Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago Region. It is considered to be one of the four main urban centres of New Zealand for historic, cultural, and geographic reasons. Dunedin was the largest city by territorial land area until...

.

Moro is also produced in Egypt and distributed in adjacent markets. The brand is supported by commercials with the tag line "Recharge your energy".

External links

• Cadbury Moro The Cadbury Moro Facebook Fan Page