Mossant was a famous brand of hat

Hat

A hat is a head covering. It can be worn for protection against the elements, for ceremonial or religious reasons, for safety, or as a fashion accessory. In the past, hats were an indicator of social status...

 manufactured in France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 and well known in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 for most of the twentieth century. The company was founded by Charles Mossant in the nineteenth century, and by 1929 more than 2,000 hats a day were being produced. Half of them were directly shipped to the U.S.; Hat production ended in 1998. The Mossant factory was in Bourg-de-Péage

Bourg-de-Péage

Bourg-de-Péage is a commune in the Drôme department in southeastern France.-Population:-International relations:Bourg-de-Péage is twinned with: Schwaz, Austria Mindelheim, Germany Verbania, Italy Sant Feliu de Guíxols, Spain East Grinstead, United Kingdom-References:*...

 and it has been renovated as a commercial centre.

The brand is still known worldwide for its advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 poster

Poster

A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...

s; its most famous advertisement was the poster by Leonetto Cappiello

Leonetto Cappiello

Leonetto Cappiello was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design...

shown at right.