Movieshack is an online DVD rental

Online DVD rental

DVD-by-mail services allow a person to rent DVDs, Blu-ray Discs, video games and VCDs, among other film media online; for delivery by mail. Generally, all interaction between the renter and the rental company takes place through the company's website....

 company in New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. Based in Auckland

Auckland

The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, it was launched on 28 June 2004 and introduced commercial online DVD rentals to New Zealand. The company was founded (anecdotally, from a bedroom) by brothers James and Nick MacAvoy, who created the customised software systems and website.

A January 2007 story in The Herald on Sunday estimated the New Zealand online DVD rental market at 15000 subscribers, with the implication that Movieshack was currently the smallest of the three companies..

In June 2008, the company announced a merger with former competitors Fatso and DVD Unlimited

DVD Unlimited

DVD Unlimited was an DVD-by-mail service based in Auckland, New Zealand. It was a wholly owned unit of SKY Network Television. It competed directly with Movieshack and Fatso....

. Screen Enterprises Limited was formed by merging the businesses of DVD Unlimited, Fatso and Movie Shack. According to the 2008 SKY Network Television

SKY Network Television

Sky Network Television Limited , , is a New Zealand pay television service. On 30 June 2011, Sky had 829,421 subscribers, which comprises:*808,617 digital subscribers*20,840 other subscribers...

 annual report, the three firms were all struggling with the business model that has "yet to be accepted in New Zealand". SKY Network Television

SKY Network Television

Sky Network Television Limited , , is a New Zealand pay television service. On 30 June 2011, Sky had 829,421 subscribers, which comprises:*808,617 digital subscribers*20,840 other subscribers...

 owns 51% of Screen Enterprises Limited and as such all subscribers are consolidated into SKY’s results.

Movieshack is planned to complete the switch-over of its services in November 2008, when it will switch it members to the new service which will operate under the Fatso

Fatso (online DVD rental service)

Fatso is an Online DVD rental service based in Auckland, New Zealand. and was founded in 2004 by Rob Berman of Westside Media. In 2008 it merged with competitors DVD Unlimited and Movieshack to form Screen Enterprises Limited, which operates a single service under the Fatso name...

name.