Movin' (brand)
Encyclopedia
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
s in numerous broadcast markets in the United States. The name is a registered trademark of Alan Burns & Associates, a radio consultancy firm based in Perdido Key, Florida
Perdido Key, Florida
Perdido Key, Florida is an unincorporated community located in Escambia County, Florida, between Pensacola, Florida and Orange Beach, Alabama. "Perdido" means "lost" in the Spanish language, and Perdido Key is sometimes called "Lost Key" by local residents and businesses.The community is located on...
.
Format background
This format started in the city of Seattle when Hot AC outlet KLSY (Mix 92.5) became KQMVKQMV
KQMV , known as "Movin' 92.5," is a Rhythmic-leaning CHR radio station serving the Puget Sound area. The Sandusky Radio outlet operates at 92.5 MHz with an ERP of 56.8 kW and its community of license is Bellevue, Washington...
MOViN 92.5 on May 1, 2006 as it was the first station of its kind.
"MOViN" stations mainly play an upbeat and mostly Dance-leaning
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
Rhythmic Adult Contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...
format and uses the same logo, which features a colorful hue of green circles (except for Norfolk, whose hues are brown and dark orange). Although the stations are consulted by Burns, some have carved their own niche and identity. Almost all the stations use the same voiceover announcers, known on-air as "Brad" and "Tasia," Some stations discontinued using them.
In most of the markets where the "MOViN'" stations are located, a series of television commercials will feature women (and a couple of guys) shaking their behinds to a montage of Rhythmic hits, and in the case of KMVN/Los Angeles, a customized version has morning host Rick Dees
Rick Dees
Rigdon Osmond "Rick" Dees III is an American comedic performer, entertainer, and radio personality, best known for his internationally syndicated radio show The Rick Dees Weekly Top 40 Countdown and for the novelty song "Disco Duck." He is a People's Choice Award recipient, a Grammy-nominated...
dancing.
Of the thirteen stations that have adopted the "MOViN'" brand, one shifted directions but kept the name and jingle packages intact, with aforementioned KMVN shifting to Rhythmic oldies
Rhythmic oldies
Rhythmic Oldies is a radio format that concentrates on the rhythmic, disco or dance genres of music. Playlists may span from the 1970s through the early 1990s...
with emphasis on '70s and '80s product. KMVN would later be joined by another recent convert, WYEZ
WYEZ
WYEZ is a rhythmic oldies radio station licensed to Myrtle Beach, South Carolina and serves the Grand Strand area. The Fidelity Broadcasting outlet is licensed by the Federal Communications Commission to broadcast at 94.5 MHz with an effective radiated power of 12 kW...
/Myrtle Beach, South Carolina
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
, who also adopted the same Rhythmic Oldies approach as KMVN, but with an extended library that includes '60s product.
Meanwhile, others have started going for a more current based model, as KMVQ/San Francisco, California
San Francisco, California
San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...
and KYMV
KYMV
KYMV, "Rewind 100.7", is a 1980s-based contemporary radio station serving the Salt Lake Valley. The Simmons Media outlet broadcasts at 100.7 MHz with an ERP of 88Kw and is currently licensed to Woodruff, Utah...
/Salt Lake City, Utah
Salt Lake City, Utah
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...
took their direction even further, both evolving to Top 40 Mainstream in 2009. But after a year as a Top 40, KYMV returned to Rhythmic AC on June 11, 2010. Even the original "MOViN'", KQMV, has shifted to Rhythmic Top 40 as it has refocused its direction on more current Rhythmic hits and less Old School, likewise with KYMV.
Until late 2008, only a single "MOViN'" outlet had outright flipped formats, but since then, four more stations have dropped the brand. The first, KVMX/Portland, Oregon evolved to Rhythmic contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
in May 2008 as Jammin 107.5. Its former sister station, KMVK/Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
, evolved to Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
Hot Adult Contemporary in February 2009, followed by WMUV
WMUV
WMUV is a commercial radio station located in Brunswick, Georgia, broadcasting to the Jacksonville, Florida area on 100.7 FM. The station airs a Classic Country music format branded as "Country Legends 100.7".-History:...
/Jacksonville, Florida
Jacksonville, Florida
Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...
's flip to Classic country
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...
that same month. The other, WMVN/St. Louis, began shifting towards an Adult Hot Hits/CHR Top 40 direction in 2007, only to drop the format in October 2008 for Christmas music until January 2009, when they flipped to sports
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...
. KMVN in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
dropped MOViN on April 15, 2009 and outsourced
Outsourcing
Outsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...
the station's operations to a Mexican radio network, Grupo Radio Centro, based in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
. However, in April 2011 one station in Norfolk
Norfolk, Virginia
Norfolk is an independent city in the Commonwealth of Virginia in the United States. With a population of 242,803 as of the 2010 Census, it is Virginia's second-largest city behind neighboring Virginia Beach....
, WKUS
WMOV-FM
WMOV-FM is a Rhythmic AC formatted broadcast radio station licensed to Norfolk, Virginia, serving Hampton Roads. WMOV-FM is owned and operated by Clear Channel Communications.-Simulcast:The station used to simulcast the format on WKSA...
, picked up the branding for their flip from Urban AC, while the following September it saw KYMV dropping the brand for '80s-based Variety Hits. The brand is now down to five affiliates.
See also
- KISS-FMKISS-FM (brand)KISS-FM is the brand name of a Top 40 music format heard on FM radio stations in many cities in the United States . Clear Channel Communications claims ownership of the KISS-FM brand and operates most KISS-FM formatted stations, though not KISS-FM in San Antonio, Texas itself .-Origin and...
, is also a brand of CHR/Pop (Top 40) radio stations, where unless they were under Clear Channel CommunicationsClear Channel CommunicationsClear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
, each individual station is independently operated. They are owned by Clear Channel by a market by market basis. There are exceptions to this. For example, St. Cloud, MN has a KISS station owned and operated by Regent, Milwaukee, WI has a KISS owned and operated by Entercom, and Charlotte, NC has a KISS that until recently was owned and operated by CBS RadioCBS RadioCBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...
. The KISS brand (WSKS/WSKU)is also being used by Roser Communications in the Utica/Rome, NY market. - FroggyFroggy (brand)Froggy is a brand name radio format used for a variety of radio stations in numerous broadcast markets in the United States, most of which are country music formatted stations, with a few playing adult contemporary. Froggy is a brand name radio format used for a variety of radio stations in...
, is also a brand of country musicCountry musicCountry music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
radio stations, which are also independently owned and operated, and generally are unrelated with each other, but use the same or similar logo. - Jack FMJack FMJACK FM is the alternative name and on-air brand of 60 radio stations in Canada, the United States, the United Kingdom, and Russia. Jack stations play a mix of 1960s, 1970s, 1980s, and 1990s hits with some current hot adult contemporary singles. Jack's slogan "playing what we want" can also be...
and Bob FMBob FMBob FM is the on-air brand of a number of FM radio stations in Canada and the United States. The Bob FM format features a mix of classic 1950s, 1960s, 1970s, 1980s and 1990s hits with some current hot adult contemporary singles....
, are both a brand of radio stations that play a large variety of music from the '70s, '80s, and '90s. - ESPN RadioESPN RadioESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
, is also a brand of radio stations, where they are generally tied to the same set of broadcast programs, but are not all necessarily owned by the same operator. Most local broadcasts of these stations have nothing to do with the national network.
Stations
Note: these stations are in order by market size.| Station | Frequency | Region | Website | Debut | Format |
|---|---|---|---|---|---|
| KQMV KQMV KQMV , known as "Movin' 92.5," is a Rhythmic-leaning CHR radio station serving the Puget Sound area. The Sandusky Radio outlet operates at 92.5 MHz with an ERP of 56.8 kW and its community of license is Bellevue, Washington... |
92.5 | Seattle, Washington Seattle, Washington Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country... |
http://www.movin925.com/ | May 1, 2006 | Top 40 |
| WMVU/WMVN | 100.3 & 96.5 | Syracuse, New York Syracuse, New York Syracuse is a city in and the county seat of Onondaga County, New York, United States, the largest U.S. city with the name "Syracuse", and the fifth most populous city in the state. At the 2010 census, the city population was 145,170, and its metropolitan area had a population of 742,603... |
http://www.movin100.com | December 6, 2006 | Rhythmic AC |
| KMVV KMVV KMVV is a Rhythmic Adult Contemporary formatted radio station serving the Anchorage, Alaska, area. They are owned by World Radio Link and is licensed to Sterling, Alaska. They are the eleventh station in the United States to adopt the Alan Burns-consulted MOViN' format.-External links:*... |
104.9 | Anchorage, Alaska Anchorage, Alaska Anchorage is a unified home rule municipality in the southcentral part of the U.S. state of Alaska. It is the northernmost major city in the United States... |
http://www.movin1049.com/ | March 14, 2008 | Rhythmic AC |
| WYEZ WYEZ WYEZ is a rhythmic oldies radio station licensed to Myrtle Beach, South Carolina and serves the Grand Strand area. The Fidelity Broadcasting outlet is licensed by the Federal Communications Commission to broadcast at 94.5 MHz with an effective radiated power of 12 kW... |
94.5 | Myrtle Beach, South Carolina Myrtle Beach, South Carolina Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the... |
http://www.movin945.net/ | September 2, 2008 | Rhythmic Oldies Rhythmic oldies Rhythmic Oldies is a radio format that concentrates on the rhythmic, disco or dance genres of music. Playlists may span from the 1970s through the early 1990s... |
| WMOV-FM WMOV-FM WMOV-FM is a Rhythmic AC formatted broadcast radio station licensed to Norfolk, Virginia, serving Hampton Roads. WMOV-FM is owned and operated by Clear Channel Communications.-Simulcast:The station used to simulcast the format on WKSA... |
107.7 | Windsor, Virginia Windsor, Virginia Windsor is an incorporated town in Isle of Wight County in the Hampton Roads region of southeastern Virginia in the United States. It is located near the crossroads of U.S. Route 460 and U.S. Route 258. The population was 916 at the 2000 census... |
http://www.movin1077fm.com | March 31, 2011 | Rhythmic AC |
WMVU, WMVN, WYEZ
WYEZ
WYEZ is a rhythmic oldies radio station licensed to Myrtle Beach, South Carolina and serves the Grand Strand area. The Fidelity Broadcasting outlet is licensed by the Federal Communications Commission to broadcast at 94.5 MHz with an effective radiated power of 12 kW...
, and WMOV-FM
WMOV-FM
WMOV-FM is a Rhythmic AC formatted broadcast radio station licensed to Norfolk, Virginia, serving Hampton Roads. WMOV-FM is owned and operated by Clear Channel Communications.-Simulcast:The station used to simulcast the format on WKSA...
are the only Movin' stations east of the Mississippi River
Mississippi River
The Mississippi River is the largest river system in North America. Flowing entirely in the United States, this river rises in western Minnesota and meanders slowly southwards for to the Mississippi River Delta at the Gulf of Mexico. With its many tributaries, the Mississippi's watershed drains...
. WMVN in St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
was a rhythmic AC station originally until becoming later a hot adult contemporary radio station prior to a format flip to sports.
Many of the original Movin stations have dropped the rhythmic AC format for Top 40. Slogans for Movin rhythmic AC stations were/are "Makes You Feel Good", "Move To It" and/or "Picks You Up". The Top 40 Movin format stations moniker tends to be "All the Hits".
Former stations
- KMVN (now KXOS)/Los Angeles, CaliforniaLos Angeles, CaliforniaLos Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
- KMVK/Dallas, TexasDallas, TexasDallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
- KVMX (now KXJM)KXJMKBFF is an Adult Top 40 radio station licensed to Portland, Oregon, USA, and serving the Portland area. The station is currently owned by Alpha Broadcasting.-Current Lineup:* Mornings 6a-10a: More Music Mornings with CJ & Nikki...
/Portland, OregonPortland, OregonPortland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States... - WMVN (now WXOS)/St. Louis, MissouriSt. Louis, MissouriSt. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
- WMUVWMUVWMUV is a commercial radio station located in Brunswick, Georgia, broadcasting to the Jacksonville, Florida area on 100.7 FM. The station airs a Classic Country music format branded as "Country Legends 100.7".-History:...
/Jacksonville, FloridaJacksonville, FloridaJacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968... - KMVA/Phoenix, ArizonaPhoenix, ArizonaPhoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
- KMVQ/San Francisco, CaliforniaSan Francisco, CaliforniaSan Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...
- KYMVKYMVKYMV, "Rewind 100.7", is a 1980s-based contemporary radio station serving the Salt Lake Valley. The Simmons Media outlet broadcasts at 100.7 MHz with an ERP of 88Kw and is currently licensed to Woodruff, Utah...
/Salt Lake City, UtahSalt Lake City, UtahSalt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...