WYEZ
Encyclopedia
WYEZ is a rhythmic oldies
radio station licensed to Myrtle Beach, South Carolina
and serves the Grand Strand
area. The Fidelity Broadcasting outlet is licensed by the Federal Communications Commission
(FCC) to broadcast at 94.5 MHz with an effective radiated power
(ERP) of 12 kW. The station goes by the name Movin' 94.5
and its slogan is "Picks You Up and Makes You Feel Good."
"Hot Talk 94.5", a 6,000-watt station, traded frequencies with WMYB
"Star 99.5", a 25,000-Watt station, for a few weeks. WMYB soon moved to 92.1, leaving the frequency vacant. WEZV
needed better coverage of the south end of the market, so a simulcast began. The simulcast ended on July 26, 2007 when WYEZ switched to a soft AC format as "Yes 94.5". On March 17, 2008 the format was tweaked to a Mainstream AC format. The switch to the current format took place on September 2, 2008. While the station is consulted by Alan Burns and uses the "Movin" name, it is not a rhythmic adult contemporary
, to which the Movin' name usually refers. WYEZ is the second rhythmic oldies station that uses the slogan, the first being KMVN/Los Angeles, California
, which has since changed and is also the only "MOViN'"-brand outlet that has a Rhythmic Oldies format, as opposed to Top 40/CHR (at KMVA and KMVQ) and Rhythmic AC (KQMV, KMVV, KYMV and WMVN).
Rhythmic oldies
Rhythmic Oldies is a radio format that concentrates on the rhythmic, disco or dance genres of music. Playlists may span from the 1970s through the early 1990s...
radio station licensed to Myrtle Beach, South Carolina
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
and serves the Grand Strand
Grand Strand
The Grand Strand refers to a large stretch of beaches on the East Coast of the United States extending from Little River to Georgetown in the U.S. State of South Carolina. It consists of 60+ miles along an essentially uninterrupted arc of beach land, beginning around the Little River and...
area. The Fidelity Broadcasting outlet is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to broadcast at 94.5 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 12 kW. The station goes by the name Movin' 94.5
Movin' (brand)
"Movin'" is a brand name used for a variety of rhythmic AC and top 40 radio stations in numerous broadcast markets in the United States...
and its slogan is "Picks You Up and Makes You Feel Good."
History
In 2000, WRNN-FMWRNN-FM
WRNN-FM is a News/Talk radio station licensed to Socastee, South Carolina and serves the Grand Strand area. The NextMedia outlet is licensed by the Federal Communications Commission to broadcast at 99.5 MHz with an effective radiated power of 21.5 kW...
"Hot Talk 94.5", a 6,000-watt station, traded frequencies with WMYB
WMYB
WMYB is a Hot adult contemporary radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The NextMedia outlet is licensed by the Federal Communications Commission to broadcast at 92.1 MHz with an effective radiated power of 94 kW...
"Star 99.5", a 25,000-Watt station, for a few weeks. WMYB soon moved to 92.1, leaving the frequency vacant. WEZV
WEZV
WEZV is a radio station broadcasting an Easy listening format. Licensed to North Myrtle Beach, South Carolina, USA, the station serves the Myrtle Beach and Wilmington areas. The station is currently owned by Fidelity Broadcasting Corporation and is branded as Easy 105.9.-History:WNMB signed on...
needed better coverage of the south end of the market, so a simulcast began. The simulcast ended on July 26, 2007 when WYEZ switched to a soft AC format as "Yes 94.5". On March 17, 2008 the format was tweaked to a Mainstream AC format. The switch to the current format took place on September 2, 2008. While the station is consulted by Alan Burns and uses the "Movin" name, it is not a rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...
, to which the Movin' name usually refers. WYEZ is the second rhythmic oldies station that uses the slogan, the first being KMVN/Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
, which has since changed and is also the only "MOViN'"-brand outlet that has a Rhythmic Oldies format, as opposed to Top 40/CHR (at KMVA and KMVQ) and Rhythmic AC (KQMV, KMVV, KYMV and WMVN).