WMYB
Encyclopedia
WMYB is a Hot adult contemporary radio station licensed to Myrtle Beach, South Carolina
. It serves the Florence
and Myrtle Beach areas. The NextMedia
outlet is licensed by the Federal Communications Commission
(FCC) to broadcast at 92.1 MHz with an effective radiated power
(ERP) of 94 kW. The station goes by the name Star 92.1 and its slogan is "Your Music, Your Variety".
music for a while. Later, the station switched to disco
with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music
, which added more and more vocals during the 1990s. As of 1997, WJYR was the no. 3 station in the market. By 1999, WJYR had added Delilah
. When Next Media
bought the station from Hirsh Broadcasting Group in 2000, WJYR was no. 1. However, the adult contemporary format and call letters of "Star 99.5
" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
. It serves the Florence
Florence, South Carolina
-Municipal government and politics:The City of Florence has a council-manager form of government. The mayor and city council are elected every four years, with no term limits...
and Myrtle Beach areas. The NextMedia
NextMedia
NextMedia may refer to:* Next Media, Hong Kong media company* NextMedia Group, American media company* nextmedia, Australian publisher...
outlet is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to broadcast at 92.1 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 94 kW. The station goes by the name Star 92.1 and its slogan is "Your Music, Your Variety".
History
WMYB-FM signed on January 11, 1965. and played CountryCountry music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
music for a while. Later, the station switched to disco
Disco
Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...
with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...
, which added more and more vocals during the 1990s. As of 1997, WJYR was the no. 3 station in the market. By 1999, WJYR had added Delilah
Delilah Rene
Delilah Rene Luke , almost always known mononymously as Delilah, is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S...
. When Next Media
Next Media
Next Media Limited , founded by serial entrepreneur Jimmy Lai, has more than 3,600 employees and is the largest-listed media company in Hong Kong....
bought the station from Hirsh Broadcasting Group in 2000, WJYR was no. 1. However, the adult contemporary format and call letters of "Star 99.5
WRNN-FM
WRNN-FM is a News/Talk radio station licensed to Socastee, South Carolina and serves the Grand Strand area. The NextMedia outlet is licensed by the Federal Communications Commission to broadcast at 99.5 MHz with an effective radiated power of 21.5 kW...
" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.