Mshasho Clothing is a Namibian

Namibian

Namibian may refer to:* Something of, from, or related to Namibia, a country in southern Africa on the Atlantic coast.* A person from Namibia, or of Namibian descent. For information about the Namibian people, see Demographics of Namibia and Culture of Namibia...

 clothing brand founded by Martin "The Dogg" Morrocky

The Dogg

Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...

. The company is 100% owned by Mshasho closed corporation oparating as a its subsidiary. The name Mshasho is derived from its original name Omushasho which is the Oshiwambo name for a shotgun

Shotgun

A shotgun is a firearm that is usually designed to be fired from the shoulder, which uses the energy of a fixed shell to fire a number of small spherical pellets called shot, or a solid projectile called a slug...

.

The company designs, outsource manufacture and supply a wide range of clothing, shoes and jewellery in Namibian. It lays claim to the most successful clothing label designed and manufactured locally.

The line includes clothing and accessories inspired by The Dogg himself and street life. Mshasho Clothing produces cloths and accessories for men, women and children. The female line includes tops, hot pants, and bikinis. In 2006 Mshasho Clothing expanded its line to include accessories such as bracelet

Bracelet

A bracelet is an article of jewelry which is worn around the wrist. Bracelets can be manufactured from metal, leather, cloth, plastic or other materials and sometimes contain jewels, rocks, wood, and/or shells...

s, nametags, headwear, jewelry, handbag

Handbag

A handbag, or purse in American English, is a handled medium-to-large bag that is often fashionably designed, typically used by women, to hold personal items such as wallet/coins, keys, cosmetics, a hairbrush, pepper spray, cigarettes, mobile phone etc....

s and belts

Belt (clothing)

A belt is a flexible band or strap, typically made of leather or heavy cloth, and worn around the waist. A belt supports trousers or other articles of clothing.-History:...

. Mshasho Clothing was interested in launching a range of sunglasses. In 2008, the line launched Mshasho throwback jerseys.
Mshasho Clothing launched Flipflops, men's jeans and school bags in 2010.

Mshasho Clothing can be frequently seen being worn by The Dogg, OmPuff, Tre, Sunny Boy

Sunny Boy

Sunday Shipushu , well known as Sunny Boy is a Namibian rapper from Ongwediva. Sunny Boy performs a brand of music known as hikwa, which he engineered by fusing hip hop and kwaito. He rose to fame after collaborating with Gazza on his song "Koko" in 2004...

, Elvo, TeQuila, DJ Kboz and Fidel among others. It has become a culture for Mshasho fans to wear Mshasho apparel when attending a show by an Mshasho artist or affiliated. It is the most popular local gear among Namibian youth.

The Mshasho logo is handwritten signature by The Dogg and it's the most common used trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

on Mshasho Clothing. It also appears on "Mshasho Still Water". 3545 and You Can't Ignore are the official slogans of Mshasho.

Mshasho Clothing branding names

• Mshasho
• TEEDEE
• 3545
• You Can't Ignore
• Mshasho Army
• The Deception