My First Sony was a series of smaller-scale electronics made by Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 in the mid-late 1980s intended for use by children. They were made of brightly colored plastic, usually red, and large colorful buttons with simplified controls. My First Sony products included a Walkman

Walkman

Walkman is a Sony brand tradename originally used for portable audio cassette, and now used to market Sony's portable audio and video players as well as a line of Sony Ericsson mobile phones...

, amplified microphone with tape deck, recording tape deck, Boom box, alarm clock, electronic sketch pad, and headset walkie talkies. New York-based voiceover artist Chuck McKibben

Chuck McKibben

Charles “Chuck” McKibben is an American voice actor, broadcast producer/director, voice-over coach, and audiobook reader...

was the network TV spokesman, accompanied by children singing a jingle that went "I like pizza pie, I like macaroni, but what I love is My First Sony!"

In the Spanish translation, the jingle said: "Me gusta cantar, andar en un pony, pero prefiero "Mi primer Sony" (I like to sing, to ride a pony, but I prefer My First Sony"

External links

• Sony Product Design History