Myer Christmas Parade is an annual event held in Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Victoria, Australia  organised by Myer

Myer

Myer is Australia's largest department store chain, retailing a broad range of merchandise including women's, men's and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; furniture and bedding; toys; books and stationery; food and confectionery; and...

 department stores in conjunction with the City of Melbourne. Attracting a crowd of over 40,000, the parade commences at the top of Spring Street and ends outside Myer's flagship Melbourne store on Bourke Street. Local newsreader Jennifer Keyte

Jennifer Keyte

Jennifer Keyte is an Australian television journalist.Keyte is currently weekend presenter of Seven News in Melbourne. -Career:...

 and other celebrities help Televise the Parade to the city though Channel 7 Melbourne. Radio station 3AW

3AW

3AW is a talkback radio station in Melbourne, Australia on 693 kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station.-History:...

also broadcasts the parade live. The event seems to be growing in popularity ever year.

Up to 2,000 people participate annually in the parade including dancers, celebrities, musicians, sports stars along with a host of Christmas themed floats.
Marking the commencement to the Christmas period, the parade also coincides with the opening of the Myer Christmas windows. Decorated with a different Christmas themed scene each year, the iconic Melbourne attraction draws up to 1,000,000 visitors each year.