NSB Agenda was a brand name

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 created by Norges Statsbaner (NSB) for their regional train service, and used on the services in Eastern, Central and Northern Norway. Agenda trains were painted red and silver, and the brand name was in use between about 1999 and 2005.

Background

NSB had since 1992 offered the premium InterCity Express

NSB InterCity Express

NSB InterCity Express or ICE is a premium medium distance railway service provided by Norges Statsbaner on the routes Lillehammer–Oslo–Skien and Oslo–Halden–Göteborg with hourly headway...

 (ICE) service on the Vestfold Line, the Østfold Line and the route to Lillehammer

Lillehammer

is a town and municipality in Oppland county, Norway, globally known for hosting the 1994 Winter Olympics. It is part of the traditional region of Gudbrandsdal. The administrative centre of the municipality is the town of Lillehammer. As of May 2011, the population of the town of Lillehammer was...

 (along the Dovre Line and Hoved Line. With the delivery of the new multiple unit

Multiple unit

The term multiple unit or MU is used to describe a self-propelled carriages capable of coupling with other units of the same or similar type and still being controlled from one driving cab. The term is commonly used to denote passenger trainsets consisting of more than one carriage...

s BM 73b

NSB Class 73

NSB Class 73 is a class of 22 electric multiple units built by Adtranz for the Norwegian State Railways. The four-car trains were modifications of Class 71, which was again based on the Swedish X2. The A-series consists of 16 intercity trains; they were delivered in 1999 and 2000 and are used on...

 and BM 93 NSB chose to give them the common name Agenda at the same time the old units BM 70 that had served on the ICE routes.

The idea was to create a unified concept with three distinct products; the green Puls was the brand for local trains, the red Agenda for the regional trains and the blue Signatur for the express trains. NSB chose to paint the BM 92 and BM 69 multiple units in the Agenda color scheme, but has never allocated the brand name on them.

Service

The Agenda brand was used on the following routes:

• Skien
  Skien Station
  Skien is a railway station located about one kilometer from downtown Skien. The station serves as terminus for the regional trains on Vestfoldbanen from Oslo via Vestfold and for the local trains to Notodden on Bratsbergbanen....
  
   – Oslo S – Lillehammer
  Lillehammer Station
  Lillehammer is a railway station located in downtown Lillehammer, Norway, on the Dovre Line. The station was opened in 1894 with the construction of the railway between Hamar Station and Tretten Station. The station got a major overhaul before the 1994 Winter Olympics in Lillehammer...
  
   (BM 70)
• Oslo S – Halden
  Halden Station
  Halden Station is a railway station located in downtown Halden in Østfold, Norway, located on the Østfold Line. The station is served by Norwegian State Railways InterCity Express on an hourly or semi-hourly service from Oslo Central Station, with Halden being the terminal station for all but...
  
   – Göteborg
  Gothenburg
  Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...
  
   (BM 73b)
• Hamar
  Hamar Station
  Hamar Station is a railway station located in downtown Hamar, Norway, on the Dovre Line and the Røros Line. The station was opened in 1862 with the construction of the narrow gauge railway between Hamar and Eidsvoll...
  
   – Røros
  Røros Station
  Røros Station is a railway station located at Røros in Sør-Trøndelag, Norway on the Røros Line. It is located about from Oslo Central Station and it sits about above mean sea level. Service to the station is provided though regional trains operated by the Norwegian State Railways to Trondheim...
  
   – Trondheim S
  Trondheim Central Station
  Trondheim Central Station or Trondheim S is the main railway station serving the city of Trondheim, Norway. Located at Brattøra in the north part of the city center, it is the terminus of the Dovre Line, running southwards, and the Nordland Line, which runs north...
  
   (BM 93)
• Dombås
  Dombås Station
  Dombås Station is a railway station located at Dombås in Dovre, Norway. The station is located on the Dovre Line as well as serving as the terminal station for the Rauma Line. The station is served by express trains on the Dovre Line and regional trains on the Rauma Line...
  
   – Åndalsnes
  Åndalsnes Station
  Åndalsnes Station is a railway station in Åndalsnes, a village in Rauma, Norway. It has been the terminal station of the Rauma Line since the line was extended to Åndalsnes on 30 November 1924. The station was designed by Gudmund Hoel and is located on reclaimed land. To get the line to the...
  
   (BM 93)
• Trondheim S – Bodø
  Bodø Station
  Bodø Station is a railway station located in downtown Bodø in Nordland, Norway. The station is the terminus of the Nordland Line that was completed in 1961...
  
  (BM 93)