Nachural Records is a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 bhangra record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 based in Birmingham

Birmingham

Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

, West Midlands

West Midlands (county)

The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...

, England.

Bands who have released music through Nachural or signed a deal with the company include Sona Family

Sona Family

Sona Family is a London-based musical quartet. They have been said to sound "like The Black Eyed Peas infused with traditional Indian bhangra music". They combine urban music, hip hop, R&B and dancehall with their own upbringing as UK Desis...

 and Tigerstyle

Tigerstyle

Tigerstyle are a Scottish bhangra group from Glasgow from a British Punjabi background. They are made up of two brothers, Raj and Pops, trained in classical tabla, gurmat sangeet and various forms of Punjabi folk music and instrumentation...

.

In 2004, the company signed a deal with the Indian arm of Virgin/EMI

EMI

The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

 to licence the Indian company's recordings for the European and British markets.

Following the success of "Mundian To Bach Ke

Mundian To Bach Ke

"Mundian To Bach Ke" , also titled "Beware of the Boys ", is a bhangra song performed by Punjabi artist Labh Janjua and remixed by Panjabi MC in 2002...

", a bhangra song performed by Punjabi

Punjabi people

The Punjabi people , ਪੰਜਾਬੀ ), also Panjabi people, are an Indo-Aryan group from South Asia. They are the second largest of the many ethnic groups in South Asia. They originate in the Punjab region, which has been been the location of some of the oldest civilizations in the world including, the...

 artist Labh Janjua

Labh Janjua

Labh Janjua is a bhangra / hip hop singer from India, who first became known after his bhangra song, Mundian To Bach Ke, was remixed by Panjabi MC in 2002, subsequently he has sung many Bollywood hits including, Jee Karda from Singh Is King...

 and remixed by Panjabi MC

Panjabi MC

Rajinder Singh Rai , better known by his stage name Panjabi MC is a British Indian musician.-Career:...

, the company signed a number of licensing deals at Midem

Midem

-MIDEM:Short for Marché International du Disque et de l'Edition Musicale, MIDEM is the world's largest music industry trade fair, which has been held annually at and around the Palais des Festivals in Cannes, France, since 1967...

 in 2003.

Ninder Johal is the company's managing director and a tabla

Tabla

The tabla is a popular Indian percussion instrument used in Hindustani classical music and in popular and devotional music of the Indian subcontinent. The instrument consists of a pair of hand drums of contrasting sizes and timbres...

 player with the band Achanak

Achanak Bhangra Band

Achanak is a bhangra group signed to the label Nachural Records. The band has six members headed by lead singer, Vijay and are based in the English Midlands.-External links:*...

.

The company is part of Nachural Music Group, which also owns Nachural Corporate Communications, a production company that manages live events and corporate video productions.