Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers (ISBN 978-0-471-74719-2), is a book written by Robert Scoble

Robert Scoble

Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He is married to Maryam Ghaemmaghami Scoble. He has three children; one from a previous...

  and Shel Israel

Shel Israel

Shel Israel is a writer and speaker on social media issues. He co-authored with Robert Scoble the book Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers ....

, published in 2006 by John Wiley & Sons

John Wiley & Sons

John Wiley & Sons, Inc., also referred to as Wiley, is a global publishing company that specializes in academic publishing and markets its products to professionals and consumers, students and instructors in higher education, and researchers and practitioners in scientific, technical, medical, and...

. The book is about how blogs, bloggers and the blogosphere

Blogosphere

The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social network in which everyday authors can publish their opinions...

is changing how businesses communicate with their consumers and other stakeholders. The authors discuss more than 50 case studies of companies and business leaders, some that have been helped and hurt by their interactions with bloggers and encourages businesses about the best and most successful ways of blogging.