Nand Kishore Chaudhary
Encyclopedia
Nand Kishore Chaudhary is an Indian social entrepreneur. He currently serves as the Chairman and Managing Director of the social enterprise Jaipur Rugs
, which he founded in 1978.
family in the Churu district of Rajasthan. He was not interested in following his father in the traditional family business of shoe-making. Instead, he was fascinated by the carpet
business, and started weaving with two looms in the year 1978.
Hence he established the social business model of Jaipur Rugs, connecting the poor weavers with the global markets by building a global supply chain focused on developing human capability and skills at the grassroots
level, providing steady income for rural men and women in the most depressed parts of India and connecting them with markets in the United States.
Jaipur Rugs
Jaipur Rugs is a socio-economic business model based at Jaipur, India dealing primarily in floor coverings. It is intended to connect the rural poor of India to the Affluent World through the traditional art of carpet weaving. Headquartered in Jaipur, they have their operations encompassing a...
, which he founded in 1978.
Early life
Nand Kishore Chaudhary was born in a MarwariMarwaris
Marwari or Marwadi or Rajasthani people are Indian ethnic group, that inhabit the Rajasthan region of India. Their language Rajasthani is a part of the western group of Indo-Aryan languages....
family in the Churu district of Rajasthan. He was not interested in following his father in the traditional family business of shoe-making. Instead, he was fascinated by the carpet
Carpet
A carpet is a textile floor covering consisting of an upper layer of "pile" attached to a backing. The pile is generally either made from wool or a manmade fibre such as polypropylene,nylon or polyester and usually consists of twisted tufts which are often heat-treated to maintain their...
business, and started weaving with two looms in the year 1978.
Career
The carpet weaving in the Indian knotted carpet industry used to take place through middlemen. These middlemen used to exploit the artisans by not paying them amounts commensurate to their art. N. K. Chaudhary through his formative years wanted to change this scenario.Hence he established the social business model of Jaipur Rugs, connecting the poor weavers with the global markets by building a global supply chain focused on developing human capability and skills at the grassroots
Grassroots
A grassroots movement is one driven by the politics of a community. The term implies that the creation of the movement and the group supporting it are natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures...
level, providing steady income for rural men and women in the most depressed parts of India and connecting them with markets in the United States.
Personal life
N. K. Chaudhary is married to Sulochana. They have five children, Asha, Archana, Kavita, Yogesh and Nitesh, all of whom are involved in Jaipur Rugs.Recognition
He is regarded as the Gandhi of the carpet industry due to his commitment to uplifting society through the art of carpet weaving.Honours and awards
- Ernst & YoungErnst & YoungErnst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....
Entrepreneur Of The Year 2010 for the best Start-Up - Distinguished Entrepreneur Award in the year 2010 by PHD Chamber of Commerce