Napier Partnership Limited
Encyclopedia
Napier Partnership Limited is a B2B technology PR
agency that also provides a range of additional marketing
services, including direct marketing, advertising, design, digital marketing and social media. Founded in 1984 and with offices in Chichester
and London
, the company was acquired in 2001 by current MD Mike Maynard and Director Suzy Kenyon.
The agency regularly features in the annual PRWeek Top 40 Technology Consultancies List, placing 21st in 20091 and 28th in 20112. In terms of revenue generated from technology PR, Napier Partnership Limited is the 6th biggest agency outside London in the UK.
It's client base is mostly B2B technology companies, particularly in the electronics components, software, information technology and energy management industries, attracted by Napier's focus on providing ROI3. Current and former clients include Panasonic
, Microchip
and panasas
.
MD Mike Maynard is vice chairman of the PRCA B2B Group, which meets quarterly to discuss best practice in the industry.
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
agency that also provides a range of additional marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
services, including direct marketing, advertising, design, digital marketing and social media. Founded in 1984 and with offices in Chichester
Chichester
Chichester is a cathedral city in West Sussex, within the historic County of Sussex, South-East England. It has a long history as a settlement; its Roman past and its subsequent importance in Anglo-Saxon times are only its beginnings...
and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, the company was acquired in 2001 by current MD Mike Maynard and Director Suzy Kenyon.
The agency regularly features in the annual PRWeek Top 40 Technology Consultancies List, placing 21st in 20091 and 28th in 20112. In terms of revenue generated from technology PR, Napier Partnership Limited is the 6th biggest agency outside London in the UK.
It's client base is mostly B2B technology companies, particularly in the electronics components, software, information technology and energy management industries, attracted by Napier's focus on providing ROI3. Current and former clients include Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...
, Microchip
Microchip Technology
Microchip Technology is an American manufacturer of microcontroller, memory and analog semiconductors. Its products include microcontrollers , Serial EEPROM devices, Serial SRAM devices, KEELOQ devices, radio frequency devices, thermal, power and battery management analog devices, as well as...
and panasas
Panasas
Panasas, Inc., is a private, multinational computer storage company based in Sunnyvale, California. It specializes in high-performance scale-out network-attached storage optimized for Linux clusters.- History :...
.
MD Mike Maynard is vice chairman of the PRCA B2B Group, which meets quarterly to discuss best practice in the industry.
External links
- Napier Partnership Limited (http://www.napier.co.uk)
- The Napier News blog, about the changes in the European electronics market (http://www.napier.co.uk/blogs/napier-news/)
- Public Relations Consultants Association (http://www.prca.org.uk/)