Nasira Zuberi
Encyclopedia
Nasira Zuberi, is a Pakistan
i television personality.
Hailing from a literary family background, she got her early education from home town, Lahore
and received a master's degree in Economics
from the University of Punjab. She started her career in 1988 as a reporter for Business Recorder
, Pakistan’s first and largest circulated business daily. She was later promoted to the position of senior reporter where she served until late nineties. Besides economic affairs, she also covered parliament’s upper and lower houses. She published her first volume of poetry, Shagoon in the 1990s.
In 1999, she entered into electronic media. Initially she produced and directed Business Review for Ptv World
. In 2002, Jang Group of Publications started Geo TV
, the biggest media enterprise of Pakistan to date. Nasira was part of the launching team of Geo and was soon elevated to the position of business editor.
When Recorder Television Network
planned to launch Aaj Tv
; she was the one who was chosen to lead this venture. She served there as Controller News and Current Affairs and within a couple of year, enabled the infant channel to stand beside top news channels. Especially the exclusive coverage of the Balochistan
situation and October 8th Earthquake
won international acclaim.
Other Media moguls were also eyeing in the new field of electronic media which was also getting a great chunk of advertisement. Ad guru Taher A. Khan was also one of them. He shared his dream of his own news channel with Nasira and decided to embark on yet another venture. And within a short span of one year, Nasira made this dream a reality. Today she is heading the team of News One
that has caught the viewers’ attention right from its launching.
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
i television personality.
Hailing from a literary family background, she got her early education from home town, Lahore
Lahore
Lahore is the capital of the Pakistani province of Punjab and the second largest city in the country. With a rich and fabulous history dating back to over a thousand years ago, Lahore is no doubt Pakistan's cultural capital. One of the most densely populated cities in the world, Lahore remains a...
and received a master's degree in Economics
Master of Economics
A Master's Degree in Economics is a postgraduate academic program, offering training in economic theory, econometrics and / or applied economics. The degree may be offered as a terminal degree or as additional preparation for doctoral study, and is sometimes offered as a professional degree...
from the University of Punjab. She started her career in 1988 as a reporter for Business Recorder
Business Recorder
Business Recorder is the biggest financial daily in Pakistan and the first such publication to be published in the Muslim world. The publication is owned by the Business Recorder Group which is one of South Asia's preeminent media conglomerates with interests in Television, Web, Finance and...
, Pakistan’s first and largest circulated business daily. She was later promoted to the position of senior reporter where she served until late nineties. Besides economic affairs, she also covered parliament’s upper and lower houses. She published her first volume of poetry, Shagoon in the 1990s.
In 1999, she entered into electronic media. Initially she produced and directed Business Review for Ptv World
Pakistan Television Corporation
The Pakistan Television Corporation is Pakistan's national television broadcaster. The first live transmission of PTV began on November 26, 1964, in Lahore...
. In 2002, Jang Group of Publications started Geo TV
Geo TV
Geo TV or Geo Television is a Pakistani television network, founded by Mr. Mir Shakil ur Rehman in May 2002 and owned by Independent Media Corporation. The channel began test transmission on 14 August 2002, with regular transmission beginning 1 October 2002...
, the biggest media enterprise of Pakistan to date. Nasira was part of the launching team of Geo and was soon elevated to the position of business editor.
When Recorder Television Network
Business Recorder Group
The Business Recorder Group is a media conglomerate in Pakistan.The Business Recorder Group specializes in niche businesses.-Daily Business Recorder:...
planned to launch Aaj Tv
AAJ TV
AAJ TV is a 24 hour Pakistani news television channel. Aaj in English means "Today".-Channel and its Programmes:AAJ News was initially started on March 23, 2005 by the Business Recorder Group...
; she was the one who was chosen to lead this venture. She served there as Controller News and Current Affairs and within a couple of year, enabled the infant channel to stand beside top news channels. Especially the exclusive coverage of the Balochistan
Balochistan (Pakistan)
Balochistan is one of the four provinces or federating units of Pakistan. With an area of 134,051 mi2 or , it is the largest province of Pakistan, constituting approximately 44% of the total land mass of Pakistan. According to the 1998 population census, Balochistan had a population of...
situation and October 8th Earthquake
2005 Kashmir earthquake
The 2005 Kashmir earthquake was a major earthquake centered in Pakistan-administered Kashmir known as Azad Kashmir, near the city of Muzaffarabad, affecting Gilgit-Baltistan and Khyber Pakhtunkhwa province of Pakistan. It occurred at 08:52:37 Pakistan Standard Time on 8 October 2005...
won international acclaim.
Other Media moguls were also eyeing in the new field of electronic media which was also getting a great chunk of advertisement. Ad guru Taher A. Khan was also one of them. He shared his dream of his own news channel with Nasira and decided to embark on yet another venture. And within a short span of one year, Nasira made this dream a reality. Today she is heading the team of News One
News One
Launched on November 27, 2007, News ONE is Pakistan's premier news channel and is licensed by Air Waves Media Ltd. and comes under the umbrella of the largest advertising group in Pakistan, The Interflow Group of Companies....
that has caught the viewers’ attention right from its launching.