Naugles
Encyclopedia
Naugles was a Southern California fast-food Mexican restaurant chain that existed from 1970 to 1988. It was founded by former Del Taco
employee Dick Naugle. The first Naugles restaurant was located at the southwest corner of Fourteenth St. and Brockton Ave. in Riverside, California
(now a Del Taco). Dick's motto was "Prepare food fresh, Serve customer fast, Keep place clean!"
Harold Butler
purchased Naugles in 1979 when the chain consisted of three restaurants. The chain was expanded by a system of non-exclusive franchise
s, which later was ruled unlawful by a federal court. Butler built Naugles up to 225 restaurants by 1986, when he sold the chain to Collins Food International. Naugles merged with Del Taco
in 1988. A few of the Naugles menu items, such as those with the "Macho" designation, found their way into the regular Del Taco menu. Also, the Naugles Taco Sandwich (Del Taco called it a "bun taco") can still be ordered from Del Taco even though it does not appear listed on the menu.
A few independent franchises kept the Naugles name until 1995.
In the Naugles TV commercials, the character of Señor Naugles was played by character actor
Roger C. Carmel
and comedian Avery Schreiber
. Hispanic
actors, offered the role, refused to take part in the advertisements due the stereotyped image presented of Mexicans
.
Del Taco
Del Taco is a North American fast food restaurant chain which specializes in American-style Mexican cuisine as well as American foods such as burgers, fries, and shakes...
employee Dick Naugle. The first Naugles restaurant was located at the southwest corner of Fourteenth St. and Brockton Ave. in Riverside, California
Riverside, California
Riverside is a city in Riverside County, California, United States, and the county seat of the eponymous county. Named for its location beside the Santa Ana River, it is the largest city in the Riverside-San Bernardino-Ontario metropolitan area of Southern California, 4th largest inland California...
(now a Del Taco). Dick's motto was "Prepare food fresh, Serve customer fast, Keep place clean!"
Harold Butler
Harold Butler
Harold Butler was an American entrepreneur. He founded the Denny's casual dining restaurant chain and helped develop numerous other chains, including Winchell's, Naugles, and Jojo's.-Quotations:* "I love to feed people."...
purchased Naugles in 1979 when the chain consisted of three restaurants. The chain was expanded by a system of non-exclusive franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
s, which later was ruled unlawful by a federal court. Butler built Naugles up to 225 restaurants by 1986, when he sold the chain to Collins Food International. Naugles merged with Del Taco
Del Taco
Del Taco is a North American fast food restaurant chain which specializes in American-style Mexican cuisine as well as American foods such as burgers, fries, and shakes...
in 1988. A few of the Naugles menu items, such as those with the "Macho" designation, found their way into the regular Del Taco menu. Also, the Naugles Taco Sandwich (Del Taco called it a "bun taco") can still be ordered from Del Taco even though it does not appear listed on the menu.
A few independent franchises kept the Naugles name until 1995.
In the Naugles TV commercials, the character of Señor Naugles was played by character actor
Character actor
A character actor is one who predominantly plays unusual or eccentric characters. The Oxford English Dictionary defines a character actor as "an actor who specializes in character parts", defining character part in turn as "an acting role displaying pronounced or unusual characteristics or...
Roger C. Carmel
Roger C. Carmel
Roger Charles Carmel was an American actor.Of his hundreds of roles, he is best remembered for playing the flamboyant and hapless criminal Harry Mudd on the original Star Trek. Other memorable roles include the accountant Doug Wesley on The Dick Van Dyke Show and Colonel Gumm on Batman...
and comedian Avery Schreiber
Avery Schreiber
Avery Lawrence Schreiber was an American comedian and actor. He was a veteran of stage, TV, and film.-Biography:...
. Hispanic
Hispanic
Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...
actors, offered the role, refused to take part in the advertisements due the stereotyped image presented of Mexicans
Mexican people
Mexican people refers to all persons from Mexico, a multiethnic country in North America, and/or who identify with the Mexican cultural and/or national identity....
.