Networked Insights Inc. is an analytics software company headquartered in Madison, Wisconsin

Madison, Wisconsin

Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

 with additional offices in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 and Chicago

Chicago

Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

. Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and avertising more effective by capturing and analyzing

Data mining

Data mining , a relatively young and interdisciplinary field of computer science is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems...

 social media conversations from blog

Blog

A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

s, internet forum

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

s, microblogs like Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 and social networks like Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

.

Networked Insights’ technology platform, called 'SocialSense', includes online analytical processing and social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 measurement tools. Its software as a service

Software as a Service

Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

 analytics platform combines user-defined logic with multiple sources of network data and ability for intelligence gathering and analysis across open social media and private customer networks. The Networked Insights platform discerns engagement using semantic analysis

Semantic analysis

Semantic analysis may refer to:*Semantic analysis *Semantic analysis *Semantic analysis *Semantic analysis *Semantic Analysis a 1960 book by philosopher Paul Ziff....

around specific topics and themes relevant to a brand, differing from traditional social media monitoring in that it doesn’t require users to manually read through content.