NewBlue, Inc. creates the NewBlueFX line of digital video

Digital video

Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.The terms camera, video camera, and camcorder are used interchangeably in this article.- History :...

 and audio plugins

Virtual Studio Technology

Steinberg's Virtual Studio Technology is an interface for integrating software audio synthesizer and effect plugins with audio editors and hard-disk recording systems. VST and similar technologies use digital signal processing to simulate traditional recording studio hardware with software...

 for non-linear editors

NLE

NLE is an acronym. It may stand for:* Non-linear editing system* National Latin Examination* North Luzon Expressway* N.L.E. Tractors, a codename for Cultivator No. 6...

 including Sony Vegas

Sony Vegas

Sony Vegas is a professional video editing software package for non-linear editing systems originally published by Sonic Foundry, now owned and run by Sony Creative Software. Originally developed as an audio editor, it eventually developed into an NLE for video and audio from version 2.0...

, Avid Media Composer, Apple Final Cut Pro

Final Cut Pro

Final Cut Pro is a non-linear video editing software developed by Macromedia Inc. and then Apple Inc. The most recent version, Final Cut Pro X, runs on Mac personal computers powered by Mac OS X version 10.6.7 or later and using Intel processors...

, and Edius

Edius

EDIUS is a video editing software package originally developed by the Japanese based Canopus Corporation until 2005, when the Canopus Corporation was sold to Grass Valley.EDIUS is a non-linear editor that works with most modern video formats....

.

Todor Fay and Melissa Jordan Grey, NewBlue's founders, have produced hardware and software products on multiple computer platforms, including Blue Ribbon Soundworks

Blue Ribbon Soundworks

The 'Blue Ribbon SoundWorks is a digital audio editor company in the United States. It was acquired by Microsoft on October 16, 1995, and merged its technology with DirectSound. The company was also known for Bars&Pipes, a series of music sequencer software packages written for the Amiga...

' Bars and Pipes MIDI sequencer, the AudioActive interactive audio engine, and Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

's DirectMusic

DirectMusic

DirectMusic is a deprecated component of the Microsoft DirectX API that allows music and sound effects to be composed and played and provides flexible interactive control over the way they are played. Architecturally, DirectMusic is a high-level set of objects, built on top of DirectSound, that...

.

In 2011, NewBlue released an app called Vibop!. The app allows users to shoot, edit and share videos with friends on social networking sites using an iPhone.

Products

NewBlueFX produces a series of Products:

Media Generators

• NewBlue Titler Pro

Video Effects

• NewBlue Art Effects
• NewBlue Film Effects
• NewBlue Light Effects
• NewBlue Motion Effects
• NewBlue Paint Effects
• NewBlue Stabilizer
• NewBlue Video Essentials I
• NewBlue Video Essentials II
• NewBlue Video Essentials III
• NewBlue Video Essentials IV
• NewBlue Video Essentials V

Transitions

• NewBlue 3D Explosions
• NewBlue 3D Transformations
• NewBlue Art Blends
• NewBlue Motion Blends
• NewBlue Paint Blends
• NewBlue Light Blends

Tools

• AVCHD UpShift

Audio filters

• NewBlue Audio Equalizers
• NewBlue Audio Essentials
• NewBlue Audio Scrubbers
• NewBlue Audio Tools
• NewBlue Sound Benders

Bundles & partnerships

NewBlueFX plugins are included in: Adobe Systems

Adobe Systems

Adobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States...

' Premiere Elements 7, Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

's Vegas Movie Studio

Sony Vegas Movie Studio

Sony Vegas Movie Studio is a consumer-based nonlinear video editing software designed for the PC. It is a scaled-down version of Sony Vegas. Vegas Movie Studio was formerly called "Sonic Foundry VideoFactory" and then "Sony Screenblast Movie Studio," still using the same Vegas interface and...

 9 Platinum Pro Pack, Corel

Corel

Corel Corporation from the abbreviation is a computer software company headquartered in Ottawa, Ontario, that specializes in graphics processing, similar to Adobe Systems...

's VideoStudio

Ulead VideoStudio

Corel VideoStudio is a video editing software package for Microsoft Windows distributed by Ulead Systems . The latest version of the software is X4 released on February 24, 2011.-Basic editing:...

 X2, AVS Video Editor

AVS Video Editor

AVS Video Editor is a shareware video editing software tool produced by Online Media Technologies Ltd., the direct vendor of multimedia video and audio solutions, UK. The program is intended for those who are new to video editing, it also is a real-time, timeline-based video editing software...

, MixMeister's DJ mixing software, and, most recently, Titler Pro is included in Sony Vegas Pro 11.

Critical reception

NewBlueFX plugins have been recognized favorably by critics in such video industry publications such as EventDV, Microfilmaker Magazine, and Post Magazine. In Microfilmmaker Magazines review of Video Essentials, Ryan Graham observed: "I continue to be impressed not only with the quality and user-friendliness of NewBlueFX’s plugins, but also with how inexpensive they are."

External links

• NewBlueFX - Official website.