Republican

General election campaign

Unlike his cash-poor Democratic rival, who had just emerged from an expensive primary and expected to rely on traditionally reliable free media coverage that never materialized, Bloomberg continued to spend $74 million on TV ads and direct mail in the weeks after the attacks, which was a record amount at the time for a non-presidential election (Bloomberg would break his own record in 2005). http://www.abcnews.go.com/Politics/story?id=1289253

Rudy Giuliani

Rudy Giuliani

Rudolph William Louis "Rudy" Giuliani KBE is an American lawyer, businessman, and politician from New York. He served as Mayor of New York City from 1994 to 2001....

, who suddenly had an extremely high popularity rating even among minorities, publicly endorsed Bloomberg.

Additionally, Green made a controversial decision during the primary run-off to support Giuliani's unprecedented attempt to extend his own mayoral term, in the name of the emergency of 9/11. Ferrer opposed Giuliani's ultimately unsuccessful attempt at term self-extension, and was able to accuse Green of being rolled over by Giuliani.

The Economist

The Economist

The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in the City of Westminster, London, England. Continuous publication began under founder James Wilson in September 1843...

wrote, "The billionaire businessman [Bloomberg] is usually seen as one of the post-September 11th winners (if such a word can be so used): he would probably have lost the mayoralty to Mark Green, a leftish Democrat, had the terrorist strike not happened. Yet it is also worth noting that his election probably spared New York city a turbulent period of score-settling over Rudy Giuliani's legacy."

The election was also notable for two non-politician semi-celebrities running on third-party tickets: Bernhard Goetz

Bernhard Goetz

Bernhard Goetz is an American man best known for shooting four young African American men who tried to mug him on a New York City Subway train, resulting in his conviction for illegal possession of a firearm. He came to symbolize New Yorkers’ frustrations with the high crime rates of the early...

, who had achieved fame in 1984 as the "subway vigilante" for shooting four youths who tried to rob him, on the Fusion Party

Fusion Party

Fusion Party is a term that may have a variety of meanings in the political history of the United States.The Fusion Party was the original name of the Republican Party in the state of Ohio. In 1854, anti-slavery parties were forming in many northern states in opposition to the Kansas Nebraska Act...

 ticket, and Kenny Kramer

Kenny Kramer

Kenny Kramer is an American stand-up comedian and is the real-life inspiration for the character of Cosmo Kramer from the television sitcom Seinfeld.-Pre-Seinfeld:...

, who was the inspiration for the character Cosmo Kramer

Cosmo Kramer

Cosmo Kramer, usually referred to as simply "Kramer", is a fictional character on the American television sitcom Seinfeld , played by Michael Richards...

 on the TV show Seinfeld

Seinfeld

Seinfeld is an American television sitcom that originally aired on NBC from July 5, 1989, to May 14, 1998, lasting nine seasons, and is now in syndication. It was created by Larry David and Jerry Seinfeld, the latter starring as a fictionalized version of himself...

, on the Libertarian Party

Libertarian Party (United States)

The Libertarian Party is the third largest and fastest growing political party in the United States. The political platform of the Libertarian Party reflects its brand of libertarianism, favoring minimally regulated, laissez-faire markets, strong civil liberties, minimally regulated migration...

 ticket.

General election results

Michael Bloomberg

Michael Bloomberg

Michael Rubens Bloomberg is the current Mayor of New York City. With a net worth of $19.5 billion in 2011, he is also the 12th-richest person in the United States...

 secured victory in a close election, with 744,757 votes. Although he lost in three of the five boroughs, he was able to collect enough votes in Staten Island and Queens so that he may come in as a tight first. Due to New York's electoral fusion

Electoral fusion

Electoral fusion is an arrangement where two or more political parties on a ballot list the same candidate, pooling the votes for that candidate...

 rules, all candidates were allowed to run representing different parties.