NewcastleGateshead is a brand-name

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 associated with the joint promotion of culture

Culture

Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

, business

Business

A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 and tourism

Tourism

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...

 within the conurbation

Conurbation

A conurbation is a region comprising a number of cities, large towns, and other urban areas that, through population growth and physical expansion, have merged to form one continuous urban and industrially developed area...

 formed by Newcastle upon Tyne

Newcastle upon Tyne

Newcastle upon Tyne is a city and metropolitan borough of Tyne and Wear, in North East England. Historically a part of Northumberland, it is situated on the north bank of the River Tyne...

 and Gateshead

Gateshead

Gateshead is a town in Tyne and Wear, England and is the main settlement in the Metropolitan Borough of Gateshead. Historically a part of County Durham, it lies on the southern bank of the River Tyne opposite Newcastle upon Tyne and together they form the urban core of Tyneside...

. With the use of printed matter and a web-site, the organisation produces, assembles activities and information into effective communication for local and regional visitors. The group organizes various music and art related events to attract tourism to the region. NewcastleGateshead failed in a bid for the status of 2008 European Capital of Culture

European Capital of Culture

The European Capital of Culture is a city designated by theEuropean Union for a period of one calendar year during which it organises a series of cultural events with a strong European dimension....

, and the honour went to Liverpool

Liverpool

Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

.

External links

• NewcastleGateshead.com — NewcastleGateshead official site
• Bridging NewcastleGateshead — NewcastleGateshead housing renewal project
• NewcastleGateshead information page on Newcastle International Airport
  Newcastle Airport
  Newcastle International Airport is located in Woolsington in the City of Newcastle upon Tyne, England, north-west of the city centre. In 2010 it was the 11th busiest airport in the United Kingdom....
  
  website