Nexian
Encyclopedia
Nexian is a mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 company in Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

. It has the second largest market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 with 25% of mobile phones. Nexian creates QWERTY
QWERTY
QWERTY is the most common modern-day keyboard layout. The name comes from the first six letters appearing in the topleft letter row of the keyboard, read left to right: Q-W-E-R-T-Y. The QWERTY design is based on a layout created for the Sholes and Glidden typewriter and sold to Remington in the...

 phones supported by Indonesian mobile operators. Phones with two SIM card slots retail at a price between Indonesian rupiah
Indonesian rupiah
The rupiah is the official currency of Indonesia. Issued and controlled by the Bank of Indonesia, the ISO 4217 currency code for the Indonesian rupiah is IDR. Informally, Indonesians also use the word "perak" in referring to rupiah...

 299,000 to 1,299,000.

Android

Nexian Android A890 Journey is Nexian's first Android smartphone. It has a single SIM card slot. The Nexian Journey NX-A890 debuted at the Indonesia Cellular Show (ICS) in 2011.

Nexian Android A891 Ultra Journey Single GSM. The Nexian Journey NX-A891 debuted at the Indonesia Cellular Show (ICS) in 2011.

Nexian Android A892 Cosmic Journey dual GSM. The Nexian Journey NX-A892 debuted at the Indonesia Cellular Show (ICS) in 2011.

Nexian Tablet Android A7500 Genius. The Nexian Journey NX-A7500 debuted at the Indonesia Cellular Show (ICS) in 2011.

GSM

Nexian manufactures seven phones that operate in GSM frequency. All GSM phones have two SIM card slots. Three phones have applications such as eBuddy
EBuddy
eBuddy is a privately held company which owns a browser-based web and mobile messenger service supporting various instant messaging services. eBuddy was launched in 2003 under the name e-Messenger, located at www.e-messenger.net, before rebranding itself in 2006 to eBuddy.eBuddy supports Windows...

 and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

. The three main mobile phone operators in Indonesia (Telkomsel
Telkomsel
Telkomsel is a brand name of a GSM and UMTS Mobile phone network operator which is operating in Indonesia. It was found in 1995, and is a subsidiary of Telkom Indonesia....

, XL Axiata and Indosat
Indosat
PT Indosat Tbk., formerly known as PT Indonesian Satellite Corporation Tbk. is a provider of telecommunication services in Indonesia. It is the third largest telecommunication company for mobile services in Indonesia after defeat by XL Axiata...

) are in partnership with Nexian to make its GSM phones. Currently, there are also smartphones with new features such as a TV antenna
Television antenna
A television antenna, or TV aerial, is an antenna specifically designed for the reception of over the air broadcast television signals, which are transmitted at frequencies from about 41 to 250 MHz in the VHF band, and 470 to 960 MHz in the UHF band in different countries...

 on its NX-T911. Most GSM smartphones are manufactured with QWERTY keyboards.

CDMA

All of Nexian's CDMA
Code division multiple access
Code division multiple access is a channel access method used by various radio communication technologies. It should not be confused with the mobile phone standards called cdmaOne, CDMA2000 and WCDMA , which are often referred to as simply CDMA, and use CDMA as an underlying channel access...

 phones and smartphones have a similar system with the GSM phones. Some phones use the term NX-FPxxx for phones in partnership with Telkom's Flexi CDMA service. Phones such as NX-C900 are one of Nexian's CDMA smartphones that uses QWERTY keyboard.

Hybrid

Nexian has produced Candybar Handsets and QWERTY Dual SIM handsets. In October 2010, the mobile phone company launched the Nexian Hybrid NX-271D that can support three cards (2GSM + 1CDMA) as well as standby (Triple On). It is not the first handphone in Indonesia with capability of Triple On.

Awards

  • Produk Of The year 2011 - Nexian She (NX-G788)
  • Digital Marketing Award 2011 Category Handphone - Great Performing Brand in Social Media
  • Golden Ring Award 2011 - Most Favorit Local Brand and Best Innovative Local Brand
  • Solo Best Brand Index 2011 - Best Local Brand
  • Word of Mouth Marketing(WOMM)Award 2011 - Best Local Brand
  • Markplus Award 2010 - Best in Market Driving And Best Innovation
  • Marketing Award 2010 - Customers Satisfaction Award
  • ICA 2010 - The Best Value Services for Nexian Messenger
  • Seluler Award 2010 - The Best Local Brand and The Best Favourite Music Concept
  • Golden Ring Award 2010 - The Best Qwerty Local Brand 2010 (NX-G801)
  • Golden Ring Award 2010 - The Best Entry Level Phone 2010 (NX-G330 Dangdut POD)
  • Golden Ring Award 2010 - The Best Local Brand 2010
  • Golden Ring Award 2009 - The Most Favorite Local Brand
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