Niche blogging
Encyclopedia
Niche blogging is the act of creating a blog
with the intent of using it to market to a particular niche market
. While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.
Usually, niche blogs will contain advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.
Adaptability also refers to the ability to update the information on the niche blog at will. A great feature of blogs is the ability to add new articles on a daily, or more frequent, basis
Also each post is akin to a stand alone webpage allowing the blogger to create articles independent of each other.
or paid advertisement in order to gain visitors. Blog services like Blogger
, on the other hand, incorporate Really Simple Syndication (RSS
). Using this technology, the niche blogger can inform various online directories of the blog's existence. They, in turn, provide links to the blog. Visitors to these directories are then exposed to the blog's listing and may choose to visit the blog. Thus, the directories act as a marketing tool for the niche blogger.
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
with the intent of using it to market to a particular niche market
Niche market
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact...
. While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.
Usually, niche blogs will contain advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.
Features of niche blogging
The popularity of niche blogging among new marketers can be attributed to several factors, including cost, adaptability and generating traffic.Cost
The most significant reason for the popularity of niche blogging is the cost. Niche bloggers can quickly and easily create a blog for free. In this way, the marketer can determine the viability of the selected niche before making a large investment of time and money.Adaptability
Because people's interests often change over time, it is important for a successful marketer to stay up-to-date on current trends. By using free services, the niche blogger can quickly adapt to the changing market and create a new blog marketed to that niche.Adaptability also refers to the ability to update the information on the niche blog at will. A great feature of blogs is the ability to add new articles on a daily, or more frequent, basis
Also each post is akin to a stand alone webpage allowing the blogger to create articles independent of each other.
Generating traffic
In order for a website to be profitable, it must have visitors. Normal websites require search engine optimizationSearch engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
or paid advertisement in order to gain visitors. Blog services like Blogger
Blogger (service)
Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com. Up until May 1, 2010 Blogger allowed users to publish...
, on the other hand, incorporate Really Simple Syndication (RSS
RSS
-Mathematics:* Root-sum-square, the square root of the sum of the squares of the elements of a data set* Residual sum of squares in statistics-Technology:* RSS , "Really Simple Syndication" or "Rich Site Summary", a family of web feed formats...
). Using this technology, the niche blogger can inform various online directories of the blog's existence. They, in turn, provide links to the blog. Visitors to these directories are then exposed to the blog's listing and may choose to visit the blog. Thus, the directories act as a marketing tool for the niche blogger.
See also
- BlogBlogA blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
- BlogosphereBlogosphereThe blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social network in which everyday authors can publish their opinions...
- BCZ.com - Business Connections Network, Article publishing and blogging for business.