Nielsen Norman Group
Encyclopedia
Nielsen Norman Group is a usability
Usability
Usability is the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with. A usability study may be conducted as a primary job function by a usability analyst or as a secondary job...

 consulting company created by user experience
User experience
User experience is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such...

 experts Donald Norman
Donald Norman
Donald Arthur Norman is an academic in the field of cognitive science, design and usability engineering and a co-founder and consultant with the Nielsen Norman Group. He is the author of the book The Design of Everyday Things....

, Jakob Nielsen
Jakob Nielsen (usability consultant)
Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen.-Early life and background:...

, and Bruce Tognazzini
Bruce Tognazzini
Bruce "Tog" Tognazzini is a usability consultant in partnership with Donald Norman and Jakob Nielsen in the Nielsen Norman Group, which specializes in human computer interaction. He was with Apple Computer for fourteen years, then with Sun Microsystems for four years, then WebMD for another four...

. Besides these three principals, there are many lesser known experts in the company.

The company was founded on August 8, 1998.
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