No Mercy (2004)
Encyclopedia
No Mercy was a professional wrestling
Professional wrestling
Professional wrestling is a mode of spectacle, combining athletics and theatrical performance.Roland Barthes, "The World of Wrestling", Mythologies, 1957 It takes the form of events, held by touring companies, which mimic a title match combat sport...

 pay-per-view
Pay-per-view
Pay-per-view provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it...

 (PPV) event produced by World Wrestling Entertainment
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

 (WWE), which took place on October 3, 2004 at the Continental Airlines Arena in East Rutherford
East Rutherford, New Jersey
East Rutherford is a borough in Bergen County, New Jersey. As of the 2010 United States Census, the borough population was 8,913. It is an inner-ring suburb of New York City, located west of Midtown Manhattan....

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

. It was the fifth annual No Mercy
WWE No Mercy
No Mercy was an annual professional wrestling pay-per-view event produced by World Wrestling Entertainment . The first No Mercy was held on May 16, 1999 in Manchester, England. No Mercy was held every year in October and from 2003 to 2006 the event was exclusive to the SmackDown! brand...

 event, and featured eight professional wrestling matches on the event's card
Card (sports)
In sports, a card comprises a listing of the matches taking place in a title-match combat-sport event. Organizers divide overall cards into a main-event match and the undercard, which encompasses the rest of the matches. One can also further subdivide the undercard into midcard and lower card,...

. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion
WWE Brand Extension
WWE, formerly the World Wrestling Federation and World Wrestling Entertainment , currently promotes its core business of professional wrestling through two "brands" named after their two major television shows Raw and SmackDown...

 of the promotion where employees are assigned to a wrestling brand under the WWE banner.

The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. WWE Champion
WWE Championship
The WWE Championship is a professional wrestling world heavyweight championship in WWE. It is the world title of the Raw brand and one of two in WWE, complementing the World Heavyweight Championship of the SmackDown brand. It was established under the then WWWF in 1963...

 John "Bradshaw" Layfield
John Layfield
John Charles Layfield is a former American professional wrestler, a former commentator/host for mixed martial arts promotion Vyper Fight League and financial analyst for Fox News...

 (JBL) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard
Card (sports)
In sports, a card comprises a listing of the matches taking place in a title-match combat-sport event. Organizers divide overall cards into a main-event match and the undercard, which encompasses the rest of the matches. One can also further subdivide the undercard into midcard and lower card,...

; in respective singles matches, John Cena
John Cena
John Felix Anthony Cena is an American professional wrestler, actor, rapper, and television personality. He is currently signed to WWE as a member of its WWE Raw brand....

 defeated Booker T
Booker Huffman
Robert Booker Tio Huffman , better known by his ring name Booker T, is a semi-retired American professional wrestler and currently signed to WWE, on its SmackDown brand, as part of the announcing team. Booker is best known for his time in both the World Wrestling Entertainment and World...

 to win the WWE United States Championship
WWE United States Championship
The WWE United States Championship is a professional wrestling championship in WWE. It was originally a National Wrestling Alliance and World Championship Wrestling championship, and is currently the secondary championship of the Raw brand....

, and The Big Show defeated Kurt Angle
Kurt Angle
Kurt Steven Angle is an American professional wrestler, amateur wrestler, and 1996 Olympic gold medalist. He is currently under contract with Total Nonstop Action Wrestling, where he is recognized as a 15-time World Heavyweight Champion...

.

No Mercy grossed over $
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year. The professional wrestling section of the Canadian Online Explorer
Canadian Online Explorer
Canadian Online Explorer is a bilingual online news and information site from Canada.A subsidiary of Quebecor Media, Canoe.ca is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians...

 website rated the entire event a 5 out 10 stars, describing the event as, "an absolutely terrible" pay-per-view event.

Background

The event featured eight professional wrestling matches
Mock combat
Mock combat involves the execution of combative actions without intent to harm. Participants can engage in such sparring for ritual, training, recreational or performance reasons...

 that involved different wrestlers from pre-existing scripted
Screenplay
A screenplay or script is a written work that is made especially for a film or television program. Screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression, and dialogues of the characters are also narrated...

 feuds, plots and storyline
Narrative thread
A narrative thread, or plot thread , refers to particular elements and techniques of writing to center the story in the action or experience of characters rather than to relate a matter in a dry 'All knowing' sort of narration...

s. Wrestlers portrayed either a villainous
Heel (professional wrestling)
In professional wrestling, a heel is a villain character. In non-wrestling jargon, heels are the "bad guys" in professional wrestling; the term heel coming from the term take to you heels, which means to run away which heel champions tend to do to avoid losing their titles.storylines...

 or fan favorite
Face (professional wrestling)
In professional wrestling, a babyface or face or in simple words, a fan favorite is a character who is portrayed as a heroic relative to the heel wrestlers, who are analogous to villains...

 gimmick as they followed a series of events which generally built tension, leading to a wrestling match. All wrestlers were from the SmackDown! brand – a storyline division
WWE Brand Extension
WWE, formerly the World Wrestling Federation and World Wrestling Entertainment , currently promotes its core business of professional wrestling through two "brands" named after their two major television shows Raw and SmackDown...

 in which WWE assigned its employees to a different program, the other being Raw
WWE RAW
WWE Raw ) is a sports entertainment television program for WWE that currently airs on the USA Network in the United States...

.

The main event
Card (sports)
In sports, a card comprises a listing of the matches taking place in a title-match combat-sport event. Organizers divide overall cards into a main-event match and the undercard, which encompasses the rest of the matches. One can also further subdivide the undercard into midcard and lower card,...

 featured WWE Champion
WWE Championship
The WWE Championship is a professional wrestling world heavyweight championship in WWE. It is the world title of the Raw brand and one of two in WWE, complementing the World Heavyweight Championship of the SmackDown brand. It was established under the then WWWF in 1963...

 John "Bradshaw" Layfield
John Layfield
John Charles Layfield is a former American professional wrestler, a former commentator/host for mixed martial arts promotion Vyper Fight League and financial analyst for Fox News...

 (JBL) defending the title against The Undertaker in a match where the objective is to place an opponent in a hearse located on the entrance stage and drive them out of the arena, dubbed a Last Ride match. The buildup to the match began after SummerSlam
SummerSlam (2004)
SummerSlam was the seventeenth annual SummerSlam professional wrestling pay-per-view event produced by World Wrestling Entertainment...

, Smackdown's previous pay-per-view event, where JBL defeated the Undertaker in a standard wrestling match, also called a singles match, via disqualification to retain his championship. During that week on an episode of SmackDown!, JBL wore a neck brace, to signify that he was recuperating from a chokeslam
Chokeslam
A chokeslam refers to a type of body slam in professional wrestling in which the wrestler grasps their opponent's neck, lifts them up, and slams them to the mat. It is common in televised wrestling because it is simple and relatively safe, yet looks powerful on camera...

 that the Undertaker gave him on top of his limo. On the August 26, 2004 episode of SmackDown!, Orlando Jordan
Orlando Jordan
Orlando Jordan is an American professional wrestler, most recently signed to Total Nonstop Action Wrestling. Jordan is best known for his tenure in World Wrestling Entertainment, where he was a one-time United States Champion....

, one of JBL's associates, defended the WWE Championship for JBL against the Undertaker. Undertaker won the match via disqualification following interference from JBL; as a result, JBL retained the title. Two weeks later, General Manager Theodore Long
Theodore Long
Theodore R. "Teddy" Long is an American professional wrestling manager and former referee who currently works for WWE on its SmackDown brand as its General Manager.-National Wrestling Alliance / World Championship Wrestling:...

, a fictitious match maker and rules enforcer, announced that Undertaker would get another opportunity for JBL's title at No Mercy in a Last Ride match.

One of the featured matches was contested for the WWE United States Championship
WWE United States Championship
The WWE United States Championship is a professional wrestling championship in WWE. It was originally a National Wrestling Alliance and World Championship Wrestling championship, and is currently the secondary championship of the Raw brand....

, in which Booker T
Booker Huffman
Robert Booker Tio Huffman , better known by his ring name Booker T, is a semi-retired American professional wrestler and currently signed to WWE, on its SmackDown brand, as part of the announcing team. Booker is best known for his time in both the World Wrestling Entertainment and World...

 defended the title against John Cena
John Cena
John Felix Anthony Cena is an American professional wrestler, actor, rapper, and television personality. He is currently signed to WWE as a member of its WWE Raw brand....

. At SummerSlam, Cena defeated Booker in the first series of "best of five" match. On the August 26 episode of SmackDown!, the second match was won by Booker, to even the series one-to-one. The following night at a SmackDown! live event
House show
A house show is a professional wrestling show run by a major promotion that is not televised, though they can be recorded. Promotions use house shows mainly to cash in on the exposure that they and their wrestlers receive during televised events, as well as test reactions to matches, wrestlers, and...

, Booker defeated Cena to win the third match. On the September 16 episode of SmackDown!, Cena defeated Booker in the fourth match, making the series even at two wins apiece. The following week it was announced that the final series title match would be scheduled at No Mercy.

The other featured preliminary match was Kurt Angle
Kurt Angle
Kurt Steven Angle is an American professional wrestler, amateur wrestler, and 1996 Olympic gold medalist. He is currently under contract with Total Nonstop Action Wrestling, where he is recognized as a 15-time World Heavyweight Champion...

 versus The Big Show in a singles match. The buildup to the match began on September 9, 2004 during an episode of SmackDown!, where a Lumberjack match (a standard match where non-participating wrestlers prevent contestants from fleeing the ring) was scheduled between Kurt Angle and Eddie Guerrero
Eddie Guerrero
Eduardo Gory "Eddie" Guerrero was a Mexican-American professional wrestler born into the Guerrero wrestling family. He wrestled in Mexico and Japan for several major professional wrestling promotions...

. The match ended in a no contest when The Big Show marked his return to SmackDown! by interfering in the match, chokeslamming both Angle and Guerrero in the process. The following week, Big Show was given two contracts to choose from; one contract to face Guerrero and one contract to face Angle. Big Show signed the contract with Guerrero's name on it. After signing it, Angle and his associate Luther Reigns
Matt Wiese
Matthew R. "Matt" Wiese is an American actor and former professional wrestler. He is best known for his tenure in World Wrestling Entertainment under the ring name Luther Reigns, where he performed on its SmackDown brand....

, threw Guerrero out of the ring and offered Big Show a handshake. Big Show, however, tore up Guerrero's contract and signed the one with Angle's name on it to face him at No Mercy.

Event

Before the event went live on pay-per-view
Pay-per-view
Pay-per-view provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it...

, Mark Jindrak
Mark Jindrak
Mark Robert Jindrak is an American professional wrestler, best known for his appearances with World Championship Wrestling and World Wrestling Entertainment...

 defeated Scotty 2 Hotty in a match taped for Heat
WWE HEAT
WWE Heat was a professional wrestling television program produced by World Wrestling Entertainment...

, one of WWE's secondary television programs.

Preliminary matches

The first televised match was a standard wrestling match between Eddie Guerrero and Luther Reigns accompanied
Manager (professional wrestling)
In professional wrestling, a manager is a secondary character paired with a wrestler for a variety of reasons. The manager is often either a non-wrestler, an occasional wrestler, an older wrestler who has retired or is nearing retirement or, in some cases, a new wrestler who is breaking into the...

 with Mark Jindrak. In the early stages both competitors took the advantage over one another. Reigns controlled most of the match, as Guerrero tried to avoid Luther's assaults. Reigns began to work on Guerrero's lower back, suplex
Suplex
A suplex is an offensive move used in professional sport wrestling . The move consists of one wrestler picking up his or her opponent off the ground and then using a large portion of his or her own body weight to drive the opponent down on the mat. Nearly all suplexes have the attacker going down...

ing him down and bending him over his knee following a backbreaker
Backbreaker
A backbreaker refers to professional wrestling moves which see a wrestler dropping an opponent so that the opponent's back impacts or is bent backwards against a part of the wrestler's body, usually the knee...

. The match saw Guerrero take the advantage, as he was able to counter a swinging neckbreaker. The match concluded when Guerrero won the match by striking Reigns with a baton
Baton (law enforcement)
A truncheon or baton is essentially a club of less than arm's length made of wood, plastic, or metal...

 taken from a security guard.

The next match was for the WWE Cruiserweight Championship
WWE Cruiserweight Championship
The World Wrestling Entertainment Cruiserweight Championship was a professional wrestling championship in World Wrestling Entertainment and was originally a World Championship Wrestling title. It was challenged by cruiserweights at a maximum weight of 215 lbs...

, in which champion Spike Dudley
Matt Hyson
Matthew "Matt" Hyson is a retired American professional wrestler, best known for his performances in Extreme Championship Wrestling and World Wrestling Entertainment under the ring name Spike Dudley and in Total Nonstop Action Wrestling under the ring name Brother Runt.In ECW, he was a two-time...

 accompanied by The Dudleys
Dudley Boyz
Team 3D was a professional wrestling tag team, consisting of Brother Ray and Brother Devon, formerly sporadically joined into a stable by Brother Runt on several intervals...

 (D-Von and Bubba Ray) defended the title against Nunzio
James Maritato
James Maritato is an American professional wrestler, of Italian origin, currently working on the independent circuit. He is best known for his work in World Wrestling Entertainment and Extreme Championship Wrestling under the ring names Little Guido Maritato and Nunzio.-Starting out:While...

 with Johhny Stamboli
John Hugger
John Hugger is an American professional wrestler. He is perhaps best known for his appearances with World Championship Wrestling as Johnny the Bull, World Wrestling Entertainment as Johnny "The Bull" Stamboli...

. The match began with Nunzio performing a pescado, a slingshot crossbody where the wrestler goes from the inside of the ring over the top ring rope to the outside, on Spike. The match saw interference from Devon as he pushed Nunzio off the top ropes. Spike took control of the match, as he was able to slip both arms underneath Nunzio's armpits and locked his hands behind his neck and pushing Nunzio's head forward against his chest. Back and forth action saw both competitors take the advantage over one another. The match ended when Stamboli tried to prevent interference from D-Von, allowing Bubba to trip up Nunzio and crotched him on the ring post and giving Spike the win and retention of his title.

The next match that followed was between Billy Kidman and Paul London
Paul London
Paul Michael London is an American professional wrestler best known for his time with World Wrestling Entertainment ....

. The start of the match saw London toss Kidman out of the ring and perform a running springboard moonsault, a move in which a wrestler springboards and executes a backflip to land on the opponent, from the top ropes to the outside onto Kidman. Kidman, however, took control once back in the ring, as he performed various stiff kicks on London's mid-section and focusing on his lower back. London attempted to perform a powerbomb
Powerbomb
A powerbomb is a professional wrestling throw in which an opponent is lifted up and then slammed back-first down to the mat. The standard powerbomb sees an opponent first placed in a standing headscissors position...

, but was not successful in doing so as Kidman reversed it into a sitout facebuster for a near-fall. The match concluded with Kidman as he jumped forward from an elevated position and pressed his knees to execute a backflip in mid-air, and landing on London to get the pinfall victory over London.

The fourth match was for the WWE Tag Team Championship
WWE Tag Team Championship
The WWE Tag Team Championship is a professional wrestling world tag team championship in WWE. It was established as a second title for tag teams in WWE in 2002 to complement the original World Tag Team Championship...

, in which champions René Duprée
René Goguen
René Goguen better known by his ring name René Duprée, is a French Canadian professional wrestler. Goguen is best known for his tenure in World Wrestling Entertainment, where he is a one-time World Tag Team Champion with Sylvain Grenier as the tag team La Résistance and a one time WWE Tag Team...

 and Kenzo Suzuki
Kenzo Suzuki
Kenzo Suzuki is a Japanese professional wrestler. He is perhaps best known for his appearances with New Japan Pro Wrestling and in the United States with World Wrestling Entertainment...

 defended the title against Rob Van Dam
Rob Van Dam
Robert Alexander "Rob" Szatkowski , better known by his ring name Rob Van Dam , is an American professional wrestler and actor who is currently signed to Total Nonstop Action Wrestling ....

 and Rey Mysterio. The match began with Van Dam and Duprée gaining the upper hand over each other. Duprée tagged Kenzo into the match, which led him to take offense over Van Dam. Mysterio was tagged in the match and performed a flying headbutt on Kenzo, followed by a tornado DDT onto Kenzo. Mysterio followed this by knocking Duprée off the apron and launching himself back into the ring, onto Kenzo in a seated senton, a move performed by jumping forward off a raised platform or springboarding on to the shoulders of a standing opponent forcing them to the ground. Mysterio tried to perform the 619 on Kenzo, however, Duprée stopped Mysterio from doing so. Mysterio then performed the 619 on Kenzo. As he prepared to perform the West Coast Pop, Duprée pulled Mysterio off the ropes. This led to Kenzo pinning Mysterio, as he held onto the ropes for leverage to pick up the win and retain the tag team title.

Main event matches

The first main match was between Kurt Angle and The Big Show. A stipulation in the match was placed that anyone who tried to interfere would get fired. For the duration of the match, The Big Show, who stood at 7 feet (2.1 m) and weighed 500 pounds (226.8 kg), used his body size to his advantage as he squashed, or easily and quickly performed moves on, Angle. Angle, who had enough, began to walk away from the match. Angle ran back to the ring and counted along with the referee for the 10 count. General Manager Theodore Long ordered Angle to return to the match with a no count out stipulation or else Angle would never wrestle on SmackDown! again. Angle returned to the ring, in which Big Show dominated once more, even standing on Angle. A frustrated Angle brought a steel chair
Folding chair
A folding chair is a light, portable chair that that folds flat, and can be stored in a stack, row, or on a cart.-Uses:Folding chairs are generally used for seating in areas where permanent seating is not possible or practical. This includes outdoor and indoor events such as funerals, college...

, but backfired when Big Show punched the chair onto Angle’s face. As Big Show prepared to perform a chokeslam
Chokeslam
A chokeslam refers to a type of body slam in professional wrestling in which the wrestler grasps their opponent's neck, lifts them up, and slams them to the mat. It is common in televised wrestling because it is simple and relatively safe, yet looks powerful on camera...

, Angle countered into an ankle lock hold. Big Show managed to get a hold of the ropes to force Angle to break the hold and he was scripted to knock the referee
Referee
A referee is the person of authority, in a variety of sports, who is responsible for presiding over the game from a neutral point of view and making on the fly decisions that enforce the rules of the sport...

 down. Angle began targeting Big Show's knee and even hitting his knee with the steel chair, to take advantage of the referee's state. The match ended with Big Show chokeslamming Angle from the top of the ring. During this time, the referee regained consciousness and gave Big Show the pinfall victory.

The second main match was a singles match, in which United States Champion Booker T defended the title against John Cena in the final "best of five" match. In the early stages of the match, Cena and Booker fought at ringside. During this tussle Booker pounded Cena's head into the ring steps before being reversed into them himself. The match then returned to the ring, which saw Booker and Cena getting the upper hand over one another. Cena took control as he performed several of his signature moves; he ran up from behind Booker, grabbed his head with one hand and leaped forward to drive Booker's face into the mat. He then followed with hitting a fist drop with theatrics, which Cena calls the Five Knuckle Shuffle. Cena tried to follow up with lifting Booker onto his shoulder, but Booker countered it into a Book End. Booker went for the pin on Cena, but he kicked out. Cena was able to dodge a kick to the back of the head that would force him to hit his face first into the mat, with lifting Booker over his shoulders and throwing him down to execute the FU. He pinned Booker to be declared the new United States Champion.

Another match on the undercard was a mixed tag team match between the team of the Dudley Boyz (D-Von and Bubba Ray) and Dawn Marie
Dawn Marie Psaltis
Dawn Marie Psaltis is an American former professional wrestler and professional wrestling valet. She is perhaps best known for her appearances with Extreme Championship Wrestling and the SmackDown! brand of World Wrestling Entertainment under her ring name Dawn Marie, where she was a WWE...

 versus Charlie Haas
Charlie Haas
Charles "Charlie" Doyle Haas II is an American professional wrestler and former collegiate amateur wrestler. He competes on the independent circuit, and is signed to Ring of Honor , where he is one-half of the reigning ROH World Tag Team Champions with Shelton Benjamin...

, Rico Constantino
Rico Constantino
Americo Sebastiano Costantino is a retired American professional wrestler and wrestling manager of Italian origin. He is best known by his ring names Rico Costantino and Rico in World Wrestling Entertainment from 2001 to 2004...

, and Miss Jackie
Jackie Gayda
Jacquelyn Gayda-Haas is an American semi-retired professional wrestler and valet, best known for her work on World Wrestling Entertainment 's Raw and SmackDown! brands and in Total Nonstop Action Wrestling as a TNA Knockout...

. The start of the match saw Haas get back body dropped by the Dudley's. Dawn was tagged in to the match, as was Jackie who tagged herself in, if a man tags her female partner, both men leave the ring and both women enter the match. The two women began to beat one another. Bubba Ray tagged himself in and demanded Jackie give him a kiss, and closed his eyes. Rico came in and kissed Bubba Ray, prompting Bubba Ray to run away and gag audibly. Rico wrestled against D-Von, and was in control until Bubba Ray and D-Von double teamed him. Bubba Ray called for the flying head butt to the crotch, but D-Von was hesitant in performing the move on Rico. This caused Dawn and Jackie to continue their fight, as both entered the ring. The match ended when Haas performed a flying axe handle setting up the legal tag to Rico to perform a moonsault and get the win.

The main event was the Last Ride match for the WWE Championship, in which John "Bradshaw" Layfield (JBL) defended the title against The Undertaker. During the beginning of the match, the Undertaker began hitting JBL in the corner, before twisting his arm around and dropping JBL's arm on the top rope. Following this, the Undertaker chokeslammed JBL in the ring, and performed a leg drop
Leg drop
A leg drop or legdrop refers to an attack used in professional wrestling in which an attacking wrestler will jump and land his leg across a fallen opponent's chest, throat, face or head or in some cases, the groin/lower-abdominal area...

 off the ring apron. Outside the ring, the Undertaker threw JBL towards the steel ring steps. The Undertaker continued to uphold the upper hand over JBL, as he began to remove the television set from the Spanish announce table, but JBL managed to hit Undertaker upside the head with the steel ring steps. JBL tried to put the Undertaker in the hearse
Hearse
A hearse is a funerary vehicle used to carry a coffin from a church or funeral home to a cemetery. In the funeral trade, hearses are often called funeral coaches.-History:...

, but the Undertaker fought back. A frustrated JBL took the Undertaker back to the ring and hit a shoulder block from the top rope. The Undertaker managed to get the upper hand once more, as he applied a triangle choke
Triangle choke
A triangle choke, or sankaku-jime in Judo, is a type of figure-four chokehold which strangles the opponent by encircling the opponent's neck and one arm with the legs in a configuration similar to the shape of a triangle...

 hold on JBL, leading JBL to tap out, but submissions do not count prior in this match. The Undertaker backdropped out of a piledriver
Piledriver (professional wrestling)
A piledriver is a professional wrestling driver move in which the wrestler grabs his opponent, turns him upside-down, and drops into a sitting or kneeling position, driving the opponent head-first into the mat. The most common piledrivers are the basic belly-to-back, or Texas piledriver, and the...

 attempt on the steel ring steps and grabbed JBL, turned him upside-down and dropped into a kneeling position, driving JBL's head into the steel steps, making JBL bleed from the head. Minutes later, the Undertaker chokeslammed JBL off the announce table through the Spanish table. The Undertaker carried JBL to the hearse, and Jon Heidenreich
Jon Heidenreich
Jon Heidenreich is an American professional wrestler, better known simply as Heidenreich. He is best known for his tenure with World Wrestling Entertainment, where he was a one time WWE Tag Team Champion with Road Warrior Animal as a part of the Road Warriors.-Early career:Prior to professional...

 came out of the hearse. Heidenreich began to attack the Undertaker, covered his mouth with a soaked rag filled with chloroform. Heidenreich placed the Undertaker into the hearse and drove off. Inside the hearse, a camera was inside the hearse to show the Undertaker wake up and jump out and attack Heidenreich. JBL recovered, and swung his arm forward while running towards the Undertaker, a move JBL calls Clothesline from Hell, and helped Heidenreich place the Undertaker back into the hearse to be driven away. Backstage, Paul Heyman
Paul Heyman
Paul Heyman is an American entertainment producer, best known for his career in professional wrestling as a promoter, manager, commentator and journalist. He is also an occasional actor in film....

 drove the hearse to the parking lot, where Heidenreich drove his car into it at high speed, causing an inexplicable explosion. As a result, JBL won the match and retained his title.

Aftermath

Following No Mercy, the storyline between JBL and The Undertaker ended. JBL was then placed in a new angle against Booker T. On an episode of SmackDown!, a six man tag team match involving Booker T, Rob Van Dam, and Rey Mysterio taking on JBL, Kenzo Suzuki, and René Duprée was scheduled. At the time, Booker T being a villain
Heel (professional wrestling)
In professional wrestling, a heel is a villain character. In non-wrestling jargon, heels are the "bad guys" in professional wrestling; the term heel coming from the term take to you heels, which means to run away which heel champions tend to do to avoid losing their titles.storylines...

, congratulated JBL with the success that he has accomplished within the company
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

 in a segment backstage. The tag team match got underway, and JBL was led to believe that Booker was going to betray his tag partners, as Booker warned both Van Dam and Mysterio not to interfere with him during the match. The match concluded with Booker pinning JBL for the win, thus turning Booker into a crowd favorite
Face (professional wrestling)
In professional wrestling, a babyface or face or in simple words, a fan favorite is a character who is portrayed as a heroic relative to the heel wrestlers, who are analogous to villains...

. The following week on SmackDown!, Booker defeated Orlando Jordan
Orlando Jordan
Orlando Jordan is an American professional wrestler, most recently signed to Total Nonstop Action Wrestling. Jordan is best known for his tenure in World Wrestling Entertainment, where he was a one-time United States Champion....

, JBL's associate, to earn the right to face JBL for the WWE Championship at Survivor Series
Survivor Series (2004)
Survivor Series was the eighteenth annual Survivor Series professional wrestling pay-per-view event produced by World Wrestling Entertainment...

. At Survivor Series, JBL defeated Booker to retain the WWE title.

On the October 21 episode of SmackDown!, Paul Heyman requested that Theodore Long schedule a match between Heidenreich and the Undertaker at Survivor Series. Long agreed to the match, but informed Heyman that in order for the match to take place, he had to get the Undertaker to sign the contract personally. The following week, Heyman met the Undertaker at an undisclosed location where he pled his case about Heidenreich wanting to face the Undertaker in a match. The Undertaker signed the contract and warned Heyman he would defeat Heidenreich at Survivor Series. At the November event, the Undertaker was successful in defeating Heidenreich.

Following his win at No Mercy, John Cena lost the WWE United States Championship to Carlito Caribbean Cool
Carly Colon
Carlos Edwin "Carly" Colón, Jr. is a Puerto Rican professional wrestler better known internationally by his ring name Carlito. He is best known for his work in the World Wrestling Entertainment , but was released from his contract on May 21, 2010. In his native Puerto Rico, he is known as both...

, who debuted on SmackDown!. As part of the storyline, Carlito was given a bodyguard, Jesús
Aaron Aguilera
Aaron Aguilera , is a Mexican American professional wrestler and actor best known as Jesús and Uno on World Wrestling Entertainment and MTV's Wrestling Society X...

, who stabbed Cena in the kidney
Kidney
The kidneys, organs with several functions, serve essential regulatory roles in most animals, including vertebrates and some invertebrates. They are essential in the urinary system and also serve homeostatic functions such as the regulation of electrolytes, maintenance of acid–base balance, and...

 while at a Boston-area nightclub. On the November 18 episode of SmackDown!, Cena captured the United States Championship after defeating Carlito for it. Cena also debuted a "custom made" spinner
Spinner (wheel)
A spinner is a type of hubcap that spins independently inside of a wheel itself when the vehicle is in motion, and continues to spin once the vehicle has come to a stop. Being an attachment to the car's wheel, spinners operate by using one or more roller bearings to isolate the spinner from the...

-style title belt.

Reception

The Continental Airlines Arena usually can accommodate 20,000, but the capacity was reduced for the event. This event grossed over $700,000 from an approximate attendance of 10,000 – the maximum allowed. It also received 240,000 pay-per-view buys. No Mercy helped WWE earn $24.7 million in revenue from pay-per-view events versus $18.5 million the previous year, which was later confirmed by Linda McMahon
Linda McMahon
Linda Marie McMahon is an American professional wrestling magnate and politician. She is notable for her career developing WWE with her husband Vince McMahon. She was in the company from 1980 to 2009. During this time, WWE grew from a small regional business in New York to a large multinational...

, the CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 of WWE, on November 23, 2004 in a quarterly result. Canadian Online Explorer
Canadian Online Explorer
Canadian Online Explorer is a bilingual online news and information site from Canada.A subsidiary of Quebecor Media, Canoe.ca is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians...

's professional wrestling section rated the event 5 out of 10. The rating was the same as the No Mercy 2005 event
No Mercy (2005)
No Mercy was the eighth annual No Mercy professional wrestling pay-per-view event produced by World Wrestling Entertainment . It took place on October 9, 2005 at the Toyota Center in Houston, Texas and featured wrestlers and other talent from WWE's SmackDown! brand...

, which was marked as an "absolutely terrible" pay-per-view from WWE. The standard match between Billy Kidman and Paul London was rated a 7 out of 10. Additionally, the matches of Eddie Guerrero versus Luther Reigns, Spike Dudley versus Nunzio, Booker T versus John Cena, and the Last Ride match were all rated a 4 out of 10.

The event was released on DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 on November 9, 2004. The DVD was distributed by the label, Sony Music Entertainment
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....

.

Results

# Results Stipulations Times
Mark Jindrak
Mark Jindrak
Mark Robert Jindrak is an American professional wrestler, best known for his appearances with World Championship Wrestling and World Wrestling Entertainment...

 defeated Scotty 2 Hotty
Singles match 02:45
1 Eddie Guerrero
Eddie Guerrero
Eduardo Gory "Eddie" Guerrero was a Mexican-American professional wrestler born into the Guerrero wrestling family. He wrestled in Mexico and Japan for several major professional wrestling promotions...

 defeated Luther Reigns
Matt Wiese
Matthew R. "Matt" Wiese is an American actor and former professional wrestler. He is best known for his tenure in World Wrestling Entertainment under the ring name Luther Reigns, where he performed on its SmackDown brand....

 (with Mark Jindrak)
Singles match 13:21
2 Spike Dudley
Matt Hyson
Matthew "Matt" Hyson is a retired American professional wrestler, best known for his performances in Extreme Championship Wrestling and World Wrestling Entertainment under the ring name Spike Dudley and in Total Nonstop Action Wrestling under the ring name Brother Runt.In ECW, he was a two-time...

 (c) (with Bubba Ray Dudley and D-Von Dudley) defeated Nunzio
James Maritato
James Maritato is an American professional wrestler, of Italian origin, currently working on the independent circuit. He is best known for his work in World Wrestling Entertainment and Extreme Championship Wrestling under the ring names Little Guido Maritato and Nunzio.-Starting out:While...

 (with Johnny Stamboli
John Hugger
John Hugger is an American professional wrestler. He is perhaps best known for his appearances with World Championship Wrestling as Johnny the Bull, World Wrestling Entertainment as Johnny "The Bull" Stamboli...

)
Singles match for the WWE Cruiserweight Championship
WWE Cruiserweight Championship
The World Wrestling Entertainment Cruiserweight Championship was a professional wrestling championship in World Wrestling Entertainment and was originally a World Championship Wrestling title. It was challenged by cruiserweights at a maximum weight of 215 lbs...

08:48
3 Billy Kidman defeated Paul London
Paul London
Paul Michael London is an American professional wrestler best known for his time with World Wrestling Entertainment ....

Singles match 10:36
4 René Duprée
René Goguen
René Goguen better known by his ring name René Duprée, is a French Canadian professional wrestler. Goguen is best known for his tenure in World Wrestling Entertainment, where he is a one-time World Tag Team Champion with Sylvain Grenier as the tag team La Résistance and a one time WWE Tag Team...

 and Kenzo Suzuki
Kenzo Suzuki
Kenzo Suzuki is a Japanese professional wrestler. He is perhaps best known for his appearances with New Japan Pro Wrestling and in the United States with World Wrestling Entertainment...

 (c) (with Hiroko Suzuki
Hiroko Suzuki
Hiroko Niizuma Suzuki is a Japanese professional wrestler, valet and promoter best known in the United States for her work for World Wrestling Entertainment on its SmackDown! brand under the ring name Hiroko...

) defeated Rey Mysterio and Rob Van Dam
Rob Van Dam
Robert Alexander "Rob" Szatkowski , better known by his ring name Rob Van Dam , is an American professional wrestler and actor who is currently signed to Total Nonstop Action Wrestling ....

Tag team
Tag team
Tag team professional wrestling is a variation in which matches are contested between teams of multiple wrestlers. A tag team may comprise two wrestlers who normally wrestle in singles competition, but more commonly are made of established teams who wrestle regularly as a unit and have a team name...

 match for the WWE Tag Team Championship
WWE Tag Team Championship
The WWE Tag Team Championship is a professional wrestling world tag team championship in WWE. It was established as a second title for tag teams in WWE in 2002 to complement the original World Tag Team Championship...

09:13
5 Big Show defeated Kurt Angle
Kurt Angle
Kurt Steven Angle is an American professional wrestler, amateur wrestler, and 1996 Olympic gold medalist. He is currently under contract with Total Nonstop Action Wrestling, where he is recognized as a 15-time World Heavyweight Champion...

Singles match 13:10
6 John Cena
John Cena
John Felix Anthony Cena is an American professional wrestler, actor, rapper, and television personality. He is currently signed to WWE as a member of its WWE Raw brand....

 defeated Booker T
Booker Huffman
Robert Booker Tio Huffman , better known by his ring name Booker T, is a semi-retired American professional wrestler and currently signed to WWE, on its SmackDown brand, as part of the announcing team. Booker is best known for his time in both the World Wrestling Entertainment and World...

 (c)
In the 5th match of the best of Five Series for the WWE United States Championship
WWE United States Championship
The WWE United States Championship is a professional wrestling championship in WWE. It was originally a National Wrestling Alliance and World Championship Wrestling championship, and is currently the secondary championship of the Raw brand....

10:20
7 Charlie Haas
Charlie Haas
Charles "Charlie" Doyle Haas II is an American professional wrestler and former collegiate amateur wrestler. He competes on the independent circuit, and is signed to Ring of Honor , where he is one-half of the reigning ROH World Tag Team Champions with Shelton Benjamin...

, Rico
Rico Constantino
Americo Sebastiano Costantino is a retired American professional wrestler and wrestling manager of Italian origin. He is best known by his ring names Rico Costantino and Rico in World Wrestling Entertainment from 2001 to 2004...

, and Miss Jackie
Jackie Gayda
Jacquelyn Gayda-Haas is an American semi-retired professional wrestler and valet, best known for her work on World Wrestling Entertainment 's Raw and SmackDown! brands and in Total Nonstop Action Wrestling as a TNA Knockout...

 defeated The Dudleys
Dudley Boyz
Team 3D was a professional wrestling tag team, consisting of Brother Ray and Brother Devon, formerly sporadically joined into a stable by Brother Runt on several intervals...

 (Bubba Ray and D-Von) and Dawn Marie
Dawn Marie Psaltis
Dawn Marie Psaltis is an American former professional wrestler and professional wrestling valet. She is perhaps best known for her appearances with Extreme Championship Wrestling and the SmackDown! brand of World Wrestling Entertainment under her ring name Dawn Marie, where she was a WWE...

Six-Person Mixed Tag Team match 08:47
8 John "Bradshaw" Layfield
John Layfield
John Charles Layfield is a former American professional wrestler, a former commentator/host for mixed martial arts promotion Vyper Fight League and financial analyst for Fox News...

 (c) defeated The Undertaker
Last Ride
Hearse
A hearse is a funerary vehicle used to carry a coffin from a church or funeral home to a cemetery. In the funeral trade, hearses are often called funeral coaches.-History:...

 match
Professional wrestling match types
Many types of matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, can be found in the form of performing art that is professional wrestling....

 for the WWE Championship
WWE Championship
The WWE Championship is a professional wrestling world heavyweight championship in WWE. It is the world title of the Raw brand and one of two in WWE, complementing the World Heavyweight Championship of the SmackDown brand. It was established under the then WWWF in 1963...

20:35

External links

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