Nokia Theatre Times Square
Encyclopedia
The Best Buy Theater in Times Square
is an indoor theatre, owned and managed by Anschutz Entertainment Group
(AEG), located on 1515 Broadway, at the corner of Broadway and 44th street. It was designed by architect David Rockwell
and opened in September 2005. The venue has a large standing room orchestra section, combined with a large area of seating towards the rear of the auditorium.
In September 2010, it was announced that Best Buy
had purchased the naming rights
to the venue following Nokia's decision not to renew its contract with AEG.
At the time of its construction, it replaced the historic Astor Plaza movie theater
, which closed in August 2004. The estimated total cost of the transformation was $21 million.
. The venue also is capable of presenting live footage from the stage or anywhere else in the theater. The theater's marquee sign is directly connected to MTV Studios and allows for live footage to be displayed there as well.
The theatre lounge features interactive and downloadable content for phones and other media devices. The building itself includes two private mezzanines, several dressing rooms, and a green room
for up to 30 people. The theater hosts concerts, event parties, live television, web broadcasts, and award shows, including the Heisman Trophy
Ceremony, which has taken place at this venue since 2005.
Joe Jonas
cut loose from his brothers on October 6th, 2011 and performed at the venue on his solo tour promoting Fastlife.
Times Square
Times Square is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets...
is an indoor theatre, owned and managed by Anschutz Entertainment Group
Anschutz Entertainment Group
The Anschutz Entertainment Group is a sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. It is the world's largest owner of sports teams and sports events, the owner of the world’s most profitable sports and entertainment venues, and under AEG Live the world's...
(AEG), located on 1515 Broadway, at the corner of Broadway and 44th street. It was designed by architect David Rockwell
David Rockwell
David Rockwell is an American architect and designer, who is the founder and CEO of Rockwell Group, based in New York with satellite offices in Madrid and Dubai. Rockwell has long been fascinated with immersive environments.-Early life and education:...
and opened in September 2005. The venue has a large standing room orchestra section, combined with a large area of seating towards the rear of the auditorium.
In September 2010, it was announced that Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
had purchased the naming rights
Naming rights
In the private sector, naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three...
to the venue following Nokia's decision not to renew its contract with AEG.
At the time of its construction, it replaced the historic Astor Plaza movie theater
Movie theater
A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....
, which closed in August 2004. The estimated total cost of the transformation was $21 million.
Features
The venue seats 2,100 and features an 85 feet (25.9 m) LED high-definition screen that is one of the largest marquees on BroadwayBroadway (New York City)
Broadway is a prominent avenue in New York City, United States, which runs through the full length of the borough of Manhattan and continues northward through the Bronx borough before terminating in Westchester County, New York. It is the oldest north–south main thoroughfare in the city, dating to...
. The venue also is capable of presenting live footage from the stage or anywhere else in the theater. The theater's marquee sign is directly connected to MTV Studios and allows for live footage to be displayed there as well.
The theatre lounge features interactive and downloadable content for phones and other media devices. The building itself includes two private mezzanines, several dressing rooms, and a green room
Green room
In British English and American English show business lexicon, the green room is that space in a theatre, a studio, or a similar venue, which accommodates performers or speakers not yet required on stage...
for up to 30 people. The theater hosts concerts, event parties, live television, web broadcasts, and award shows, including the Heisman Trophy
Heisman Trophy
The Heisman Memorial Trophy Award , is awarded annually to the player deemed the most outstanding player in collegiate football. It was created in 1935 as the Downtown Athletic Club trophy and renamed in 1936 following the death of the Club's athletic director, John Heisman The Heisman Memorial...
Ceremony, which has taken place at this venue since 2005.
Joe Jonas
Joe Jonas
Joseph Adam "Joe" Jonas is a Pop American singer, musician, actor, and dancer. He is a member of the Jonas Brothers, a pop-rock band made up of him and his two brothers, Nick and Kevin...
cut loose from his brothers on October 6th, 2011 and performed at the venue on his solo tour promoting Fastlife.