Northwest Atlantic Marine Alliance
Encyclopedia
Northwest Atlantic Marine Alliance (NAMA) is a non-profit organization that aims to restore and enhance an enduring marine system supporting a healthy diversity and an abundance of marine life and human uses through a self-organizing and self-governing organization.

History

NAMA was founded in 1995 in New England
New England
New England is a region in the northeastern corner of the United States consisting of the six states of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut...

, United States. A small group of fishermen and fishing community advocates began exploring an alternative management structure, using the decentralized governance model successfully employed by BankAmericard in the 1960s when rebranding as Visa Inc. under the leadership of Dee Hock, VISA's founder and CEO Emeritus.

In 1998, NAMA incorporated as an independent, non-profit organization focused on pursuing community based management to achieve its aims.

Led by Captain Craig Pendleton, Peter Schelley and Jennifer Atkinson of Conservation Law Foundation
Conservation Law Foundation
Conservation Law Foundation is an environmental advocacy organization based in New England. Since 1966, CLF's mission has been to advocate on behalf of the region's environment and its communities. CLF's advocacy work takes place in four program areas: Clean Energy & Climate Change, Clean Water &...

, Mark Simonitch (commercial fisherman), Rollie Barnaby of University of New Hampshire
University of New Hampshire
The University of New Hampshire is a public university in the University System of New Hampshire , United States. The main campus is in Durham, New Hampshire. An additional campus is located in Manchester. With over 15,000 students, UNH is the largest university in New Hampshire. The university is...

 and other advisors and partipants, NAMA set out to perform collaborative research aimed at realizing community and ecosystem based management.

NAMA advocates for a collaborative process aimed at managing resources on a localized level, and not the entire U.S. eastern seaboard
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...

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