Now, Now
Encyclopedia
Now, Now, formerly known as Now, Now Every Children and abbreviated NNEC, is an American indie rock
Indie rock
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...

 band formed in Blaine, Minnesota
Blaine, Minnesota
As of the census of 2000, there were 44,942 people, 15,898 households, and 12,177 families residing in the city. The population density is 1,330 people per square mile . There are 16,169 housing units at an average density of 477.6 per square mile...

 and based in Minneapolis. The band is composed of Cacie Dalager (vocals, guitar, keyboard); Bradley Hale (drums, backing vocals); Jess Abbott (guitar, vocals), with occasional touring members Britty Hale (keyboard) and Christine Sako (bass).

Formation

The band was formed in roughly 2003. Classmates Cacie Dalager and Bradley Hale met in high school marching band when they were both sixteen years old; they eventually started writing songs together, starting with an acoustic song dedicated to a college-bound friend. The band's name, according to Dalager, came about as a typo while talking to friends online on their old band's account; it was originally being considered jokingly as a possible future EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...

 title, but stuck as the band name when they officially started the project.

Cars (2007-2009)

In 2007, Now, Now signed to local Minneapolis-based indie record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 Afternoon Records
Afternoon Records
Afternoon Records is a record label based in Minneapolis, Minnesota. The label was founded by Ian Anderson and Michael M. Sandstedt in 2003, the year of Ian's graduation from high school...

, founded by friend Ian Anderson
Ian M. Anderson (musician)
Ian Anderson is an American singer-songwriter, guitarist, author, journalist, producer, publicist and music promoter. He started his own recording label, Afternoon Records, after graduating high school that has evolved into The Afternoon Company, which is composed of Afternoon Records, Afternoon...

. The band recorded and released two EPs on the label in early 2008, titled Not One, But Two and In The City. In September 2008, the band opened for Mates of State
Mates of State
Mates of State are an American indie pop duo, active since 1997. The group is composed of the husband-and-wife team of Kori Gardner and Jason Hammel .Over the course of the band's fourteen year career, they've released three EPs and six full-length, studio...

 in Minneapolis, a performance that Dalager then regarded as "easily my favorite show we have ever played." Anderson produced their full-length debut album Cars, released digitally on December 15, 2008 and on CD on July 9, 2009. Its release was accompanied by an album release show on December 12 at Minneapolis venue 7th Street Entry. The band played The Bamboozle
The Bamboozle
The Bamboozle is an annual rain-or-shine, three-day music festival held in New Jersey. Every year, new bands compete for spots during the two days. The event evolved out of the Skate and Surf Festival.- The Characters:...

 festival on May 3, 2009 and supported Paramore
Paramore
Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band consists of lead vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York...

 on tour across Europe in December 2009.

Label changes and Neighbors (2010-Present)

After about three years at Afternoon Records, Now, Now left the label, which they announced on their official blog on April 16, 2010. Since then, the band has shortened their name from "Now, Now Every Children" to simply "Now, Now". Of the name change, Dalager explained to SPIN: "We felt like we needed to disconnect ourselves from any childish image we had. It was a way of starting over and simplifying things for us." Under their new name, they self-produced an EP titled Neighbors, which was digitally released on September 7, 2010 for 24 hours. There were also 140 physical copies of the EP made, which sold out within 8 minutes of going on sale. The album was re-released on December 7 via No Sleep Records. The band performed the at the first Popsickle Festival, presented by Motion City Soundtrack
Motion City Soundtrack
Motion City Soundtrack is an American rock band from Minneapolis, Minnesota, formed in 1997. The band consists of founding members Justin Pierre and Joshua Cain , along with keyboardist and moog synthesist Jesse Johnson, bassist and backing vocalist Matthew Taylor, and drummer, percussionist and...

, at First Avenue on December 18, 2010.

Now, Now began 2011 as a support act on all dates of Hellogoodbye's
Hellogoodbye
Hellogoodbye is a power pop band that was formed in Huntington Beach, California in 2001 by singer Forrest Kline. They were signed to Drive-Thru Records and released their first full-length album Zombies! Aliens! Vampires! Dinosaurs! in 2006, in addition to their previously released EP Hellogoodbye...

 winter tour, along with Jukebox the Ghost
Jukebox The Ghost
-Everything Under the Sun:Jukebox the Ghost's second album was released on September 7, 2010. 'Empire' the first single, was released on June 1, 2010.-External links:* * * * *...

, You, Me, and Everyone We Know
You, Me, and Everyone We Know
You, Me, and Everyone We Know was a pop rock band from Washington, D.C., fronted by singer-songwriter Ben Liebsch. They released their debut EP Party for the Grown and Sexy in 2006...

 and Gold Motel
Gold Motel
Gold Motel is the Chicago-based solo project of singer-songwriter Greta Morgan, formerly of The Hush Sound. The band consists of Morgan , Eric Hehr , Dan Duszynski , Matt Minx , Adam Coldhouse .-History:After The Hush Sound went on hiatus, Morgan moved from Chicago to Los Angeles looking for...

. The band was also scheduled to be one of the support acts for Fake Problems
Fake Problems
Fake Problems is a four-piece American rock band from Naples, Florida. They released their first album Spurs and Spokes. They released their second album, How Far Our Bodies Go, on Sabot Productions on April 27, 2007. Their third record, It's Great to Be Alive, was released through Side One Dummy...

 on their Spring 2011 tour, but pulled out to prepare new material for their next full length record and to "clear [their] heads after so many straight months of touring"; they still performed on the Minnesota date. On May 3, 2011, Now, Now released a collection of remixes of the Neighbors tracks, called Neighbors: The Remixes. In the same announcement, it was confirmed that the band would be recording their second full length album shortly thereafter, produced by Howard Redekopp
Howard Redekopp
Howard Redekopp is a Vancouver, British Columbia-based Canadian music producer/mixer/engineer.In 2009, Rolling Stone ranked one of Howard's projects, The New Pornographers' Electric Version, #79 in the "100 Best Albums of the Decade".-Discography:...

.

The band gained some mainstream exposure when their song "Neighbors" appeared in an episode of Grey's Anatomy ("It's a Long Way Back"), which aired on April 28, 2011. In fall 2011, Now, Now is performing a short tour supporting All Get Out, with an additional 2 dates supporting Mansions.

EPs

  • 2008: Not One, But Two (Afternoon Records
    Afternoon Records
    Afternoon Records is a record label based in Minneapolis, Minnesota. The label was founded by Ian Anderson and Michael M. Sandstedt in 2003, the year of Ian's graduation from high school...

    )
  • 2008: In The City (Afternoon Records
    Afternoon Records
    Afternoon Records is a record label based in Minneapolis, Minnesota. The label was founded by Ian Anderson and Michael M. Sandstedt in 2003, the year of Ian's graduation from high school...

    )
  • 2010: Neighbors (No Sleep Records)
  • 2011: Neighbors: The Remixes (No Sleep Records)
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