NuGrape is a brand of grape-flavored

Grape

A grape is a non-climacteric fruit, specifically a berry, that grows on the perennial and deciduous woody vines of the genus Vitis. Grapes can be eaten raw or they can be used for making jam, juice, jelly, vinegar, wine, grape seed extracts, raisins, molasses and grape seed oil. Grapes are also...

 soda pop

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

. The NuGrape brand was invented in 1906, first bottled in 1921, and by April 1933, The National NuGrape Company was founded in Atlanta, Georgia

Atlanta, Georgia

Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

. In 1922, licensing rights were sold to the Olla Bottling Works in Olla, Louisiana

Olla, Louisiana

Olla is a municipality in northwest La Salle Parish, Louisiana, United States. Olla has a federally recognized downtown Historic District. The population was 1,617 at the 2010 census...

 where it was made and distributed for many years. NuGrape was followed up by the popular Sun Crest

Sun Crest

Sun Crest is a brand of flavored carbonated soft drink manufactured by The Dad's Root Beer Company, LLC. of Jasper, Indiana and owned by Hedinger Brands, LLC, except for 6 countries in Asia owned by The Monarch Beverage Company, Inc. of Atlanta...

 brand of soft drinks in 1938. In 1965, the National NuGrape Company introduced Kickapoo Joy Juice

Kickapoo Joy Juice

Kickapoo Joy Juice is a citrus-flavored soft drink brand owned by The Monarch Beverage Company. The name was originally introduced in Li'l Abner, a comic strip that ran from 1934 through 1977...

, a product based on Al Capp

Al Capp

Alfred Gerald Caplin , better known as Al Capp, was an American cartoonist and humorist best known for the satirical comic strip Li'l Abner. He also wrote the comic strips Abbie an' Slats and Long Sam...

's Li'l Abner

Li'l Abner

Li'l Abner is a satirical American comic strip that appeared in many newspapers in the United States, Canada and Europe, featuring a fictional clan of hillbillies in the impoverished town of Dogpatch, Kentucky. Written and drawn by Al Capp , the strip ran for 43 years, from August 13, 1934 through...

 comic strip.