Nudie Jeans
Encyclopedia
Nudie Jeans is a Swedish
premium clothing brand originating in Gothenburg
and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson, a former employee and AD of Lee
Europe and Swedish designer JC. As of 2003, the company had 12 employees, revenue
of 93 million Swedish kronor
and a net income
of 13.6 million kronor. 70% of their revenue was generated outside of Sweden . These figures are likely to have increased massively during the past 3 years as the brand has become more popular (in 2004, Nudie's net income increased by 70% ).
Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. In 2003, denim jeans comprised 70% of their total sales. The brand is, alongside Acne Jeans
, WESC
and J. Lindeberg, one of the most successful new Swedish clothing companies (both domestically & internationally); Nudie clothing retails in over 20 countries.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
premium clothing brand originating in Gothenburg
Gothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...
and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson, a former employee and AD of Lee
Lee (Jeans)
Lee is a brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters is currently in Merriam, Kansas, just outside of Kansas City, Missouri...
Europe and Swedish designer JC. As of 2003, the company had 12 employees, revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
of 93 million Swedish kronor
Swedish krona
The krona has been the currency of Sweden since 1873. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it, but especially in the past, it sometimes preceded the value...
and a net income
Net income
Net income is the residual income of a firm after adding total revenue and gains and subtracting all expenses and losses for the reporting period. Net income can be distributed among holders of common stock as a dividend or held by the firm as an addition to retained earnings...
of 13.6 million kronor. 70% of their revenue was generated outside of Sweden . These figures are likely to have increased massively during the past 3 years as the brand has become more popular (in 2004, Nudie's net income increased by 70% ).
Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. In 2003, denim jeans comprised 70% of their total sales. The brand is, alongside Acne Jeans
Acne Jeans
Acne Studios is part of the creative collective Acne which was founded in Stockholm, Sweden in 1996. In 1997, co-founder Jonny Johansson created one hundred pairs of jeans in raw denim with red stitching and gave them away to friends and family in Stockholm. This became the foundation of the...
, WESC
WESC
WeSC , or We as it is casually known, is a Swedish clothing brand, based mainly on skateboarding influences and style. Founded in 1999, it has quickly become one of Sweden's most popular brands, within Sweden as well as internationally...
and J. Lindeberg, one of the most successful new Swedish clothing companies (both domestically & internationally); Nudie clothing retails in over 20 countries.