Nuremberg International Toy Fair
Encyclopedia
Spielwarenmesse International Toy Fair Nürnberg is the largest international trade fair
for toy
s and game
s. Only trade visitors associated with the toy business, journalists and invited guests are admitted. On the fair taking place for six days each year about 2,700 exhibitors from about 60 countries are presenting their novelties.
In 2011, 79.000 trade visitors and purchasers came for the fair, 54% of them were international visitors.
The fair is organized by “Spielwarenmesse eG” , a marketing and trade fair service provider, based in Nuremberg
, Germany
.
A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):
Spielwarenmesse eG founded its 100-per-cent subsidiary “Spielwarenmesse (Shanghai) Co., Ltd.” in 2010. The team in Shanghai is responsible for Chinese exhibitors at the Spielwarenmesse International Toy Fair. Representatives of Spielwarenmesse eG act as local contacts for exhibitors and visitors all over the world.
Trade fair
A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...
for toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...
s and game
Game
A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements...
s. Only trade visitors associated with the toy business, journalists and invited guests are admitted. On the fair taking place for six days each year about 2,700 exhibitors from about 60 countries are presenting their novelties.
In 2011, 79.000 trade visitors and purchasers came for the fair, 54% of them were international visitors.
The fair is organized by “Spielwarenmesse eG” , a marketing and trade fair service provider, based in Nuremberg
Nuremberg
Nuremberg[p] is a city in the German state of Bavaria, in the administrative region of Middle Franconia. Situated on the Pegnitz river and the Rhine–Main–Danube Canal, it is located about north of Munich and is Franconia's largest city. The population is 505,664...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
.
Range of products
Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:- Model Construction, Hobbies
- Model Railways and Accessories
- Technical Toys, Educational ToysEducational toysEducational toys, are typically built for and used by children. One could make the argument that an educational toy is actually any toy. Most children are constantly interacting with and learning about the world...
, Action Toys - DollsDollsA doll is a model of a human being, usually a toy.Dolls may also refer to:*Dolls , short British film directed by Susan Luciani*Dolls , a 2002 film by Takeshi Kitano...
, Soft Toys, - GamesGamesThe term games is the plural of gameIt may refer to:* GamesTM magazine* Games * Games, an electronic music album by Larry Fast* Games , an album by Leo Ku* Games * "Games" , an episode of the TV series House...
, Books, Learning and Experimenting, MultimediaMultimediaMultimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or... - Festive and Trend Articles, Carnival
- Wooden Toys, Craftworks, Gifts
- Arts& Crafts, Creative Design
- Sports, Leisure, Outdoor
- School Articles, Stationery
- Baby & Infant Articles
- Multi-product Group
ToyInnovation/ToyAward
The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea.A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):
- Baby&Infant
- PreSchool
- SchoolKids
- Teenager&Family
- SpecialAward (Topic changing annually)
Global Toy Conference
The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.Spielwarenmesse eG
Spielwarenmesse eG is the organizer of the Spielwarenmesse International Toy Fair. It was founded under the name of “Deutsche Spielwaren-Fachmesse eGmbH” by 46 toy companies on 11 July 1950. It was renamed “Spielwarenmesse eGmbH” in 1958 and ultimately “Spielwarenmesse eingetragene Genossenschaft” in 1973. The cooperative’s organs are the executive board, the supervisory board and the General Assembly.Spielwarenmesse eG founded its 100-per-cent subsidiary “Spielwarenmesse (Shanghai) Co., Ltd.” in 2010. The team in Shanghai is responsible for Chinese exhibitors at the Spielwarenmesse International Toy Fair. Representatives of Spielwarenmesse eG act as local contacts for exhibitors and visitors all over the world.
External links
- Official site of Spielwarenmesse International Toy Fair
- Official site of Spielwarenmesse eG
- Nuremberg International Toy Fair 2006 A personal visit to the toy fair with photographs
- Nitro Modelismo - (Portuguese) Feira Internacional de brinquedos em Nurember