Nutella
Overview
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
name of a chocolate spread
Chocolate spread
Chocolate spread is a chocolate-flavoured paste which is eaten mostly spread on breads and toasts or similar pastries such as muffins and pitas.Chocolate spread is a product favored mainly by children and serves as a prevalent spread on their sandwiches....
. Nutella, manufactured by the Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
company Ferrero
Ferrero SpA
Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Alba, Piedmont, Italy. The company achieved success headed by Pietro's son Michele Ferrero, then Michele's son Pietro , who oversaw global business...
, was introduced on the market in 1963. The recipe was developed from an earlier Ferrero spread released in 1944. Nutella is now sold in over 75 countries.
An older recipe, Gianduja
Gianduja (chocolate)
Gianduja is a sweet chocolate containing about 30% hazelnut paste, invented in Turin by Caffarel in 1852. It takes its name from Gianduja, a Carnival and marionette character who represents the archetypal Piedmontese, a native of the Italian region where hazelnut confectionery is common.Some...
, was a mixture containing approximately 20% almond
Almond
The almond , is a species of tree native to the Middle East and South Asia. Almond is also the name of the edible and widely cultivated seed of this tree...
and/or hazelnut
Hazelnut
A hazelnut is the nut of the hazel and is also known as a cob nut or filbert nut according to species. A cob is roughly spherical to oval, about 15–25 mm long and 10–15 mm in diameter, with an outer fibrous husk surrounding a smooth shell. A filbert is more elongated, being about twice...
paste and 80% chocolate. It was developed in Piedmont, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, after taxes on cocoa beans hindered the manufacture and distribution of conventional chocolate.
Pietro Ferrero, who owned a patisserie in Alba (province of Cuneo
Province of Cuneo
ayr is a province in the southwest of the Piedmont region of Italy. To the west it borders on the French region of Provence-Alpes-Côte d'Azur ....
), in the Langhe
Langhe
The Langhe is a hilly area to the south and east of the river Tanaro in the province of Cuneo in Piedmont, northern Italy....
district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (661.4 lb) of "Pasta Gianduja" in 1946.
