Oasis is a non-carbonated bottled soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

, which is a product of Orangina Schweppes (but in the UK is distributed by the Coca-Cola Company). It originated in France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 by Volvic

Volvic

Volvic is a commune in the Puy-de-Dôme department in Auvergne in central France.-History:The church at Volvic is dedicated to “St Priest” . Projectus was killed here in 676 AD.-References:* -External links:***...

 in 1966. The drink is described as a "fruit juice drink - with sugar and sweeteners".

Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in a TV

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 advertising campaign in Britain

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 featuring the well-known entertainer and actor Mike Reid

Mike Reid (entertainer)

Michael Reid was an English comedian, actor, author and occasional television presenter from Hackney in east London, who is best remembered for playing the role of Frank Butcher in EastEnders and hosting the popular children's TV show Runaround...

, who at this time was at the height of his fame as Frank Butcher

Frank Butcher

Francis Aloysius "Frank" Butcher is a fictional character from the BBC soap opera EastEnders, played by the late Mike Reid. Frank made his first appearance on-screen as a guest character in 1987 but, due to a positive viewer reception, he was reintroduced in 1988 as a regular. Reid took a long...

 in EastEnders

EastEnders

EastEnders is a British television soap opera, first broadcast in the United Kingdom on BBC One on 19 February 1985 and continuing to today. EastEnders storylines examine the domestic and professional lives of the people who live and work in the fictional London Borough of Walford in the East End...

. One phrase has been "Open, pour. Be yourself once more.".

More recently, Oasis' advertising campaign Run Cactus Kid Run features a human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover, a young girl from Kansas

Kansas

Kansas is a US state located in the Midwestern United States. It is named after the Kansas River which flows through it, which in turn was named after the Kansa Native American tribe, which inhabited the area. The tribe's name is often said to mean "people of the wind" or "people of the south...

, Cactus Girl, who is pregnant with his strange cactus baby. These advertisements are loosely based on the film Badlands

Badlands (film)

Badlands is a 1973 American crime drama film written and directed by Terrence Malick, starring Martin Sheen and Sissy Spacek. Warren Oates and Ramon Bieri are also featured. Malick has a small speaking part although he does not receive an acting credit...

, e.g. using the same music.

Another campaign depicted Rubberduckzilla, a giant rubber duck who invades a Japanese city, destroying anything with water in its sight.

A new campaign in 2011 featured a bottle of Oasis and a Scotch egg.