Objectified is a feature-length documentary film examining the role of everyday non-living object

Physical body

In physics, a physical body or physical object is a collection of masses, taken to be one...

s, and the people who design them, in our daily lives. The film is directed by Gary Hustwit

Gary Hustwit

Gary Hustwit is an independent filmmaker based in New York and London. He has produced and directed a number of documentaries including the 2007 film Helvetica.-Work:...

. Objectified premiered at the South By Southwest

South by Southwest

South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...

 Festival on March 14, 2009.

According to Swiss Dots Production, the film is the second part in a 3-film series Design Trilogy

Design Trilogy

Design Trilogy is the collective name of a series of three design films directed by documentary film director Gary Hustwit. The films are:*2007: Helvetica, on the famous typeface*2009: Objectified on industrial design...

 the first being Helvetica

Helvetica (film)

Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of...

 about the famous typeface and the third and last film being the documentary Urbanized

Urbanized

Urbanized is a 2011 documentary film by Gary Hustwit released on 26 October 2011 and considered the third of a three-part series on design known as the Design Trilogy, the first being Helvetica about the typeface and the second being Objectified about industrial design.The documentary discusses...

.

Appearing characters

• Paola Antonelli as herself - Design Curator, Museum of Modern Art (New York)
• Chris Bangle
  Chris Bangle
  Christopher Edward "Chris" Bangle is an American automobile designer. Bangle is known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars.- Biography :...
  
   as himself - Former Design Director, BMW Group (Munich)
• Andrew Blauvelt as himself - Design Curator, Walker Art Center
• Erwan Bouroullec as himself - Designer (Paris)
• Ronan Bouroullec as himself - Designer (Paris)
• Anthony Dunne as himself - Designer (London)
• Agnete Enga as herself - Senior Industrial Designer, Smart Design
• Dan Formosa as himself - Design & Research, Smart Design (New York)
• Naoto Fukasawa
  Naoto Fukasawa
  is a Japanese industrial designer, born in Yamanashi Prefecture in 1956. He graduated from Tama Art University in 1980. After having acted as the head of the American company IDEO's Tokyo office, he established Naoto Fukasawa Design in 2003...
  
   as himself - Designer (Tokyo)
• Jonathan Ive
  Jonathan Ive
  Jonathan "Jony" Ive, CBE is an English designer and the Senior Vice President of Industrial Design at Apple Inc. He is the leading designer and conceptual mind behind the iMac, titanium and aluminum PowerBook G4, G4 Cube, MacBook, unibody MacBook Pro, MacBook Air, iPod, iPhone, and iPad.- Early...
  
   as himself - Senior VP Industrial Design, Apple (Cupertino)
• Hella Jongerius as herself - Designer (Rotterdam)
• Marc Newson
  Marc Newson
  Marc Newson was born in Sydney, Australia. Now based in London, he is a successful industrial designer who works in aircraft design, product design, furniture design, jewellery, and clothing. He incorporates a design style known as biomorphism to his various designs...
  
   as himself - Designer (Paris)
• Fiona Raby as herself - Designer (London)
• Dieter Rams
  Dieter Rams
  Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.- Life and career :...
  
   as himself - Former Design Director, Braun Kronberg (Germany)
• Karim Rashid
  Karim Rashid
  Karim Rashid is an industrial designer. He received a Bachelor in Industrial Design from Carleton University in Ottawa, Canada in 1982 and completed his postgraduate studies in Italy....
  
   as himself - Designer (New York)
• Alice Rawsthorn
  Alice Rawsthorn
  Alice Rawsthorn is an English journalist and design commentator. As design critic of the International Herald Tribune, the global edition of the New York Times, she writes the paper's weekly Design column,which is published every Monday and syndicated to other newspapers and magazines worldwide...
  
   as herself - Design Editor, International Herald Tribune
• Amber Shonts as herself
• Davin Stowell
  Davin Stowell
  Davin Stowell is the founder and CEO of Smart Design, a multi-disciplinary design consultancy. An expert in strategic consumer product design and planning, Stowell steered the design directions for a number of clients including: OXO International, Hewlett-Packard, Johnson & Johnson, Gillette and...
  
   as himself - CEO & Founder, Smart Design
• Jane Fulton Suri as herself - IDEO
• Rob Walker as himself - New York Times Magazine