Observeur du Design
Encyclopedia
Observeur du Design is an award created by APCI to promote design
as a key factor in business competitiveness as well as economic, social and cultural innovation
.
The APCI develops permanent promotional
and design actions and makes good use of its expertise and that of its networks, in the world, in fulfilling specific actions on its partners’ request or of its own initiative.
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
as a key factor in business competitiveness as well as economic, social and cultural innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
.
The APCI develops permanent promotional
Promotion (marketing)
Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
and design actions and makes good use of its expertise and that of its networks, in the world, in fulfilling specific actions on its partners’ request or of its own initiative.