Olaf Norli was a Norwegian bookseller and publisher.

He was born in Kristiania

Oslo

Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...

. He started his own company in 1890, a combined bookstore and publishing house. He chaired the Norwegian Booksellers Association

Norwegian Booksellers Association

The Norwegian Booksellers Association is a Norwegian interest group. Its purpose is "looking after the interests of the booksellers and working to strengthen the position of literature and books in society". It awards the annual Norwegian Booksellers' Prize .It was founded on 10 January 1851. The...

 from 1924 to 1927.

Olaf Norli was known for publishing several titles in Nynorsk

Nynorsk

Nynorsk or New Norwegian is one of two official written standards for the Norwegian language, the other being Bokmål. The standard language was created by Ivar Aasen during the mid-19th century, to provide a Norwegian alternative to the Danish language which was commonly written in Norway at the...

, and published the magazine Frå bygd og by between 1913 and 1932.

His bookstore and publishing house was eventually sold, but the name resurfaced around 2000, when Norli Gruppen was established.