Olcay Gulsen
Encyclopedia
Olcay Gulsen, also known as OJ Gulsen, (born 20 July 1980, Waalwijk
, the Netherlands
) is a Dutch
fashion design
er of Kurdish descent and owner of the SuperTrash fashion label.
Starting with the licences for the European market, Gulsen made a thriving business by creating a widespread brand awareness and an extensive network of Supertrash retailers.
Wanting to expand Supertrash even further, Olcay took over the whole brand in 2009. Gulsen is known and appreciated for her out of the box mentality, creating big brand awareness by using social media and collaborations with other brands.
In 2010, Supertrash is sold in 24 countries in Europa and America. Starting July 2011 Gulsen launced her very own label called 'Olcay Gulsen' with the first collection consisting of luxurious, minimalistic evening dresses. Gulsen launched this collection on ShopBop in August 2011.
.
Waalwijk
Waalwijk is a municipality and a city in the southern Netherlands.It is a member of the Langstraat.It has a population of around 38,920 and is located near the motorways A59 and N261...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
) is a Dutch
Dutch people
The Dutch people are an ethnic group native to the Netherlands. They share a common culture and speak the Dutch language. Dutch people and their descendants are found in migrant communities worldwide, notably in Suriname, Chile, Brazil, Canada, Australia, South Africa, New Zealand, and the United...
fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....
er of Kurdish descent and owner of the SuperTrash fashion label.
Life and career
Olcay Gulsen's parents are Kurds who immigrated from Turkey to the Netherlands before she was born. In 2002, Olcay Gulsen graduated from her Human Resource course. After graduation she moved to Amsterdam to start her first company, a HRM agency called Chill Agency, at the age of 21. She went on to start her second company named 2Stepzahead, importing international fashion brands. This gave her the opportunity to take on her third and biggest project to date: a fashion brand named SuperTrash.Starting with the licences for the European market, Gulsen made a thriving business by creating a widespread brand awareness and an extensive network of Supertrash retailers.
Wanting to expand Supertrash even further, Olcay took over the whole brand in 2009. Gulsen is known and appreciated for her out of the box mentality, creating big brand awareness by using social media and collaborations with other brands.
In 2010, Supertrash is sold in 24 countries in Europa and America. Starting July 2011 Gulsen launced her very own label called 'Olcay Gulsen' with the first collection consisting of luxurious, minimalistic evening dresses. Gulsen launched this collection on ShopBop in August 2011.
Awards
- 2008: Jackie Magazine – Fashion Entrepreneur of the Year
- 2008: Quote Magazine – Business Babe of the Year
- 2010: Amsterdam Business Award
- 2010: Marie Claire Prix de la Mode – Best Fashion Entrepreneur of 2010
Collaborations
- 2009: Philips – Face of the new Senseo coffee maker
- 2010: Bavaria – Special Edition Dutch Dress
TV appearances
- 2009: Hollands Next Top Model: guest jury member
- 2010: Project Catwalk: guest jury member
- 2010: De Wereld Draait Door – regular guest
- 2011: Project Catwalk The Netherlands – Main jury member
Supertrash
The Supertrash brand stands for luxurious, affordable clothing and specializes in dresses, tops and pants. A shoe line was added to the collection in 2009, featuring primarily high-heeled shoes supplemented by glamorous flats. Later that year Supertrash’s sister was introduced: a denim collection named STenim. In 2010, five brand stores were opened in The Netherlands (Utrecht – The Hague – Laren – Maastricht – Eindhoven), one in Ibiza and several shop-in-shops. Additionally, an Amsterdam and Rotterdam Brand Store opened it's doors in 2011. The brand also introduced their new label SuperTrash Girls that will hit stores starting Spring/Summer 2012 to fashionably dress 6-16 year olds.Personal
Olcay Gulsen lives in Amsterdam and London, and is engaged to footballer Edgar DavidsEdgar Davids
Edgar Steven Davids is a retired Dutch footballer and current member of the supervisory board of Ajax. After beginning his career with the Amsterdam club, he subsequently played in Italy for Milan and Juventus before a loan spell with Barcelona. He went on to play for Internazionale and Tottenham...
.
External links
- Supertrash website
- http://vimeo.com/12232765
- http://www.hollywoodlife.com/2010/06/25/olcay-gulsen-scott-disick-kourtney-kardashian-cheated/
- http://www.poshglam.com/tag/olcay-gulsen/
- http://news.bbc.co.uk/2/hi/uk_news/magazine/8743881.stm
- Olcay shooting for Philips in NY
- Interview with Dutch newspaper 'De ondernemer'
- Interview with Dutch magazine 'Elsevier'
- Fashion and lifestyle website interviewing Olcay
- Textilla talking about 2Stepzahead taking over Supertrash
- Olcay during fashion week inviting Janice Dickinson
- Amsterdam International Fashion Week 2009
- Supertrash debuting at Pure London