Old Ezra 101
Encyclopedia
Old Ezra 101 is a brand of Kentucky
Straight
Bourbon Whiskey
. It is charcoal filtered and typically bottled at 50.5% abv
(101 proof).
The Old Ezra brand is owned by Luxco
of St. Louis, Missouri
(formerly the David Sherman Company); which doesn't own a distillery. Old Ezra is distilled, aged, and bottled in Kentucky
by Heaven Hill Distilleries for Luxco.
Luxco itself was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation as a private label bottler to serve the needs of distributors, wholesalers and retailers in the mid-west around St. Louis, Chicago and Milwaukee. Since that time, the company has quietly grown into a major producer, bottler, importer and marketer with an impressive portfolio of over 50 wine and spirit brands. Some of the whiskey brands that Luxco produces include: Ezra Brooks Kentucky Bourbon Whiskey, Rebel Yell
, Bourbon Supreme, Yellowstone
, Rebel Reserve, Wallstreet Whiskey, D. Nicholson 1843 and Davies County.
's. The product was formerly distributed in elaborate decanter
-like bottles. It used to be sold in bottles with a cork
cap, but now has a plastic replic-cork. The nature of its aging and the time over which it is aged combine to give it a rich, dark brown color that is visible through the bottle.
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...
Straight
Straight whiskey
Straight whiskey is whisky created by distilling a fermented cereal grain mash to create a spirit not exceeding 80% alcohol content by volume and then aging the spirit for at least two years at an abv concentration not exceeding 62.5% at the start of the aging process.Filtering and dilution...
Bourbon Whiskey
Bourbon whiskey
Bourbon is a type of American whiskey – a barrel-aged distilled spirit made primarily from corn. The name of the spirit derives from its historical association with an area known as Old Bourbon, around what is now Bourbon County, Kentucky . It has been produced since the 18th century...
. It is charcoal filtered and typically bottled at 50.5% abv
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
(101 proof).
The Old Ezra brand is owned by Luxco
Luxco
Luxco, Inc. is a privately owned producer and marketer of distilled alcoholic beverages and liqueurs. Formerly called the David Sherman Corporation, the Company was renamed in 2006. The company was founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. Lux...
of St. Louis, Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...
(formerly the David Sherman Company); which doesn't own a distillery. Old Ezra is distilled, aged, and bottled in Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...
by Heaven Hill Distilleries for Luxco.
Parent History
In 2006, the David Sherman Company re-branded itself to Luxco as a tribute to one of its co-founders, Paul Lux, and as a reflection of the current ownership of the company. As Luxco has grown it has remained family-owned.Luxco itself was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation as a private label bottler to serve the needs of distributors, wholesalers and retailers in the mid-west around St. Louis, Chicago and Milwaukee. Since that time, the company has quietly grown into a major producer, bottler, importer and marketer with an impressive portfolio of over 50 wine and spirit brands. Some of the whiskey brands that Luxco produces include: Ezra Brooks Kentucky Bourbon Whiskey, Rebel Yell
Rebel Yell (whiskey)
Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky...
, Bourbon Supreme, Yellowstone
Yellowstone (whiskey)
Yellowstone is a brand of Kentucky Straight Bourbon Whiskey. It is bottled at 40.0% abv .The Yelowstone brand is owned by Luxco of St. Louis, Missouri ; which doesn't own a distillery. Yellowstone is distilled, aged, and bottled in Kentucky by Heaven Hill Distilleries for Luxco...
, Rebel Reserve, Wallstreet Whiskey, D. Nicholson 1843 and Davies County.
Bottle types
The label itself has previously been compared in its own print advertising to Jack DanielJack Daniel
Jasper Newton "Jack" Daniel was an American distiller and the founder of Jack Daniel's Tennessee whiskey distillery.-Biography:...
's. The product was formerly distributed in elaborate decanter
Decanter
A decanter is a vessel that is used to hold the decantation of a liquid which may contain sediment. Decanters are normally used as serving vessels for wine. Decanters vary in shape and design. They are usually made of an inert material and will hold at least one standard bottle of wine...
-like bottles. It used to be sold in bottles with a cork
Cork (material)
Cork is an impermeable, buoyant material, a prime-subset of bark tissue that is harvested for commercial use primarily from Quercus suber , which is endemic to southwest Europe and northwest Africa...
cap, but now has a plastic replic-cork. The nature of its aging and the time over which it is aged combine to give it a rich, dark brown color that is visible through the bottle.